Download PDF

Work experience

Marketing Director

KTFM-FM

• Seek and develop cross-promotional opportunities for Account Executives.• Create outside marketing plans and seek NTR events opportunities.• Created the ultimate street promotions research team with college interns.• Maintain station listeners database.• Responsible for website content and updates.• Responsible for creating all station promotional products.• Develop and execute strategic and tactical plans in support of the marketing plan and the programming and revenue objectives of the station.• Assist in developing quarterly plans for on-air TSL/CUME building, including originating or adapting ideas, identifying and negotiating resources, establish action plans and timelines.• Develop quarterly plans for promotional events/initiatives, including originating or adapting ideas, identifying and negotiating resources, action plans and timelines.• Develop and manage strategic plan for maximization of promotional relationship with recording labels and artists, maintain and track relationship with partners.• Evaluate, resource, make recommendations for participation in third-party promotions. Develop action plan to guide for all approved promotions.• Serve as resource for promotional and sales staff in the development of on-air contesting and promotional programs.• Serve as primary promotion contact for all contesting and promotion programs.• Manage promotion staff in day-to-day operations in support of on-air and promotion activities, insuring compliance with station guidelines.

Sep 2011Present

Sr. Account Executive/Marketing Director/NTR Director

Flinn Broadcasting

* Accounted for more than 75 percent of company's local revenue* Train and coach new Account Executives* Create NTR Promotions for additional revenue for station. (Crunkfest, Jingle Jam)* Solicited, developed, and maintained major accounts, such as Ideal Image, Pepsi, T-Mobile, Memphis Grizzlies, FedExForum, AMBI, WWE, Disney, Taco Bell, Boost Mobile, among others* Devised digital marketing and sales plans to improve revenues, market share, and profitability* Revitalized station and client events to reflect station image; infused sales with latest social media and digital technology* Consolidated traditional sales with digital sales

Nov 2002Sep 2011

Program Director/Marketing Dirctor

KXHT-FM

• Conduct air check sessions and coach air talent• Ability to communicate effectively with media, clients, department heads, and the public• Generate music logs with RCS Selector• Research trends and working knowledge of Arbitron PD Advantage, and Arbitron Maximi$er.• Planning and execution of creative programming and sales promotions.• Creating unique on-air promotional programs to generate local revenue opportunities.• Implementing programming promotions, including the clearance of inventory and on-air mention placement.• Meeting on a regular basis with sales managers to advance seller/client ideas and brainstorm new business opportunities.• Meeting with individual sellers to discuss client needs and client-driven promotional opportunities.• Working with promotions staff to stage on site events, including appearances and live broadcasts.• Perform all necessary functions as it relates to Flinn Broadcasting Corp, including formal performance reviews and feedback.• Responsible for all social media and online marketing and promotions.• Create and implement Marketing Programs for the station for the following clients: Memphis Grizzlies, Pepsi, Taco Bell, Burger King, Geico, Verizon, AT&T, and more.

Jun 2009Jun 2011

Advisor - Board of Governors

The Recording Academy

Advise and consult the recording academy on trends of the music industry and well as chairman of the Hip-Hop Committee.

Dec 2008Dec 2009

President - Men's Golf Association

Memphis National Golf Club

Responsible for overseeing 15 annual golf tournaments, and events at the club. Chairman of the Handicap Committee. Maintained current database of 300 members.

Jan 2000Jan 2001

Marketing Director

MBE

• MBE is an independent lifestyle marketing company specializing in identifying current and future lifestyle trends and delivering products and services to designated Consumer Markets.• Create marketing techniques designed to ensure that products and services enjoy a personal introduction to consumers. Generate campaigns that reflect a customized and innovative way to introduce products into a market.• Clients include: FarmClub.com, Sega Dreamcast, Intuit, Sega.com, Def Jam Music Group, Steve Rifkind Company, Enyce, Nike, Urban247.com, ClickRadio.com, Beer.com, LaFace Records, ImmuDyne, and more.• Projects successfully promoted: Pink, Janet Jackson, Kina, Montell Jordan, Case, Dru Hill, Sisqo, Tanto Metro & Devonte, SWV, Proyecto Uno, Immature, Jesse Powell, R. Kelly, Wild Orchid, Busta Rhymes, Missy Elliott, Beres Hammond, DMX, Memphis Bleek, Ludacris, Musiq, Prince, Kelly Price, Ja Rule, Jay-Z and more.

Jan 1999Jan 2000

Director of Marketing

Volume Media

• Developed timeline and deadlines for each stage of client advertising campaigns.• Developed and maintained professional relationships with clients, industry analysts and other sources.• Prepared presentations and proposals for prospective clients.• Partnered with clients to define and develop business objectives.• Developed, constructed, and executed all marketing plans.• Worked with creative department to produce timely marketing materials.

Jan 1997Jan 1999

National Promotions Director

Don't Think Twice Media

• Created street promotion marketing plan for each new project.• Worked directly with national promotion directors at record labels, in order to insure maximum exposure for their artists.• Worked directly with record retailers, to insure that product was available and stocked in their stores.• Worked closely with club owners, booking paid dates for artists.• Working relationship with radio stations mixers, and Record Pool Directors to help get and maintain airplay for artists.

May 1992Dec 1997

Promotions Manager

KBXX-FM

• Helped transformed station to #1 12+ in less than two years.• Coordinated and approved all promotions, live broadcasts, and remotes.• Managed a department of 10 promotion assistants.• Managed promotional requests and contest winners database.• Scheduled all remote broadcasts, including promotion assistants, jock assignments, equipment and vehicle maintenance.• Directly responsible for designing and approving promotional items.

Education

Jun 1985May 1988

Suny - Potsdam

Summary

I have extensive knowledge in the entertainment business having worked for radio stations, ad agencies, record labels, social media companies, etc. I have programmed College and Urban Stations. I take pride in being the Chairman of the Hip-Hop Committee for the Memphis Chapter of the National Academy of Recording Arts and Sciences. I curate the Mo Better Hip-Hop Stream for news app Taptu. I also consult individuals and companies on social media, digital marketing strategies, and direct to fan/consumer connections.

Specialties

Radio Programming, Sales, Multicultural, Grassroots, Marketing, Social Media, Digital Promotions

Recommendations

Russell Brantzeg, MBA, Director of Publicity and Promotions, Levenson & Hill  “It has been my pleasure to work with "Mo" and his service he has provided for my company and clients has been beneficial to all involved. I thank him for all that he's done and continues to do for us.”

Cameron Mann, Director of Music Industry Programming, Memphis Music Foundation

“In short, Mo is the man. I have known Mo for several years at the Memphis Music Foundation. Mo's experience having worked for labels and with labels has made him a valuable resource to the music community here in Memphis. Having had a successful career in radio, Mo has been not only a taste-maker in Memphis, but also a very helpful conduit between Memphis musicians and the national industry. He is hard-working and reliable, the kind of person who always wants to move the ball forward, whatever he is working on.”

Cecilia McClendon, SVP, Urban & Rhythm Promotion, Columbia Records

“Mo Better is and has always been a man of integrity and respect. Mo is a man of his word and is well respected in the Music Industry. He has strong ties in his community and is looked upon as a leader amongst his peers and co-workers. A great public speaker and a strong supporter of underdog that shows promise and commitment. Mo is an excellent manager of time and employees and shows great strength when bringing together a winning team.”

Kevin Chixo Gibbs, Regional Manager of Promotion, Island / DefJam Records

“Maurice "Mo Better" Rivera has been and remains one of the truest "music" men in a business where so few still reside. His honesty about what works and doesn't work in his and other demos is unbridled and welcome. That he is a fan of the artists and their work gives him even greater qualifications to critique. He is, above all, a consummate professional that I continue to call a friend and colleague.”

Motti Shulman, Sr. Director of Rhythm Promotion, Special Ops/Atlantic Records  “Mo is a talented programmer & manager that runs a great station, it's been a pleasure to work with him.” Steve Richards, Operations Manager, KXHT-FM  “Mo is a great leader, knows how to develop and execute a marketing plan and understands what makes a great radio brand. He is constantly in touch with what's going on in the streets and knows how to integrate it into the fabric of the radio station.” Eric Edwards, owner, Edwards/Gracie VoiceOver  “I have worked with mo at kxht in memphis for many years...i find him to be a very pleasant and professional communicator, with a real sense of excitement about new ideas and a definate willingness to work hard to achieve his professional goals!! i am proud to know and work with him.” Christopher J Coats, General Manager/General Sales Manager, Sports 56 WHBQ/Flinn Broadcasting

“"Mo Better" is an organized, motivated marketing professional. He is always researching and creating new ideas for each one of his clients. I have the pleasure of personally knowing a few of his clients and they openly credit him for the survival of their business!”

Dominique Garcia, 102.7 KTFM On Air Talent, Infinity Broadcasting

“From what I remember, Maurice was a person who always knew how to handle just about any situation. His vast array of knowledge in regards to his job was definitely noticeable if you were to spend any sort of time with him. He came off as a true professional and influential within our industry. Aside from that, his friendly attitude certainly made it easy to get along with him. I feel he treated the employees under him with dignity and respect. I would easily say he would be a spectacular pickup if anyone were looking to hire him.”

Sara Gilbreath, VP, Director of Marketing, Entertainment Marketing Group, Inc  “I had the pleasure of working with Mo Better on our national radio campaigns and he was always creative on integrating our products with the radio stations programming. He always was willing to put the time into finding the right cross-promotion which deliver great ROI. Mo Better is extremely dedicated to his job and made himself indispensable to the firms marketing campaigns. In addition to providing expectational support to the agency, Mo Better provided support to my promotions team which contributed significantly to our success. Mo Better is a true professional and I highly recommend him in any marketing and/or advertising role.”