Work experience

Work experience

Marketing Director


• Seek and develop cross-promotional opportunities for Account Executives.• Create outside marketing plans and seek NTR events opportunities.• Created the ultimate street promotions research team with college interns.• Maintain station listeners database.• Responsible for website content and updates.• Responsible for creating all station promotional products.• Develop and execute strategic and tactical plans in support of the marketing plan and the programming and revenue objectives of the station.• Assist in developing quarterly plans for on-air TSL/CUME building, including originating or adapting ideas, identifying and negotiating resources, establish action plans and timelines.• Develop quarterly plans for promotional events/initiatives, including originating or adapting ideas, identifying and negotiating resources, action plans and timelines.• Develop and manage strategic plan for maximization of promotional relationship with recording labels and artists, maintain and track relationship with partners.• Evaluate, resource, make recommendations for participation in third-party promotions. Develop action plan to guide for all approved promotions.• Serve as resource for promotional and sales staff in the development of on-air contesting and promotional programs.• Serve as primary promotion contact for all contesting and promotion programs.• Manage promotion staff in day-to-day operations in support of on-air and promotion activities, insuring compliance with station guidelines.

Sep 2011 - Present

Sr. Account Executive/Marketing Director/NTR Director

Flinn Broadcasting

* Accounted for more than 75 percent of company's local revenue* Train and coach new Account Executives* Create NTR Promotions for additional revenue for station. (Crunkfest, Jingle Jam)* Solicited, developed, and maintained major accounts, such as Ideal Image, Pepsi, T-Mobile, Memphis Grizzlies, FedExForum, AMBI, WWE, Disney, Taco Bell, Boost Mobile, among others* Devised digital marketing and sales plans to improve revenues, market share, and profitability* Revitalized station and client events to reflect station image; infused sales with latest social media and digital technology* Consolidated traditional sales with digital sales

Nov 2002 - Sep 2011

Program Director/Marketing Dirctor


• Conduct air check sessions and coach air talent• Ability to communicate effectively with media, clients, department heads, and the public• Generate music logs with RCS Selector• Research trends and working knowledge of Arbitron PD Advantage, and Arbitron Maximi$er.• Planning and execution of creative programming and sales promotions.• Creating unique on-air promotional programs to generate local revenue opportunities.• Implementing programming promotions, including the clearance of inventory and on-air mention placement.• Meeting on a regular basis with sales managers to advance seller/client ideas and brainstorm new business opportunities.• Meeting with individual sellers to discuss client needs and client-driven promotional opportunities.• Working with promotions staff to stage on site events, including appearances and live broadcasts.• Perform all necessary functions as it relates to Flinn Broadcasting Corp, including formal performance reviews and feedback.• Responsible for all social media and online marketing and promotions.• Create and implement Marketing Programs for the station for the following clients: Memphis Grizzlies, Pepsi, Taco Bell, Burger King, Geico, Verizon, AT&T, and more.

Jun 2009 - Jun 2011

Advisor - Board of Governors

The Recording Academy

Advise and consult the recording academy on trends of the music industry and well as chairman of the Hip-Hop Committee.

Dec 2008 - Dec 2009

President - Men's Golf Association

Memphis National Golf Club

Responsible for overseeing 15 annual golf tournaments, and events at the club. Chairman of the Handicap Committee. Maintained current database of 300 members.

Jan 2000 - Jan 2001

Marketing Director


• MBE is an independent lifestyle marketing company specializing in identifying current and future lifestyle trends and delivering products and services to designated Consumer Markets.• Create marketing techniques designed to ensure that products and services enjoy a personal introduction to consumers. Generate campaigns that reflect a customized and innovative way to introduce products into a market.• Clients include:, Sega Dreamcast, Intuit,, Def Jam Music Group, Steve Rifkind Company, Enyce, Nike,,,, LaFace Records, ImmuDyne, and more.• Projects successfully promoted: Pink, Janet Jackson, Kina, Montell Jordan, Case, Dru Hill, Sisqo, Tanto Metro & Devonte, SWV, Proyecto Uno, Immature, Jesse Powell, R. Kelly, Wild Orchid, Busta Rhymes, Missy Elliott, Beres Hammond, DMX, Memphis Bleek, Ludacris, Musiq, Prince, Kelly Price, Ja Rule, Jay-Z and more.

Jan 1999 - Jan 2000

Director of Marketing

Volume Media

• Developed timeline and deadlines for each stage of client advertising campaigns.• Developed and maintained professional relationships with clients, industry analysts and other sources.• Prepared presentations and proposals for prospective clients.• Partnered with clients to define and develop business objectives.• Developed, constructed, and executed all marketing plans.• Worked with creative department to produce timely marketing materials.

Jan 1997 - Jan 1999

National Promotions Director

Don't Think Twice Media

• Created street promotion marketing plan for each new project.• Worked directly with national promotion directors at record labels, in order to insure maximum exposure for their artists.• Worked directly with record retailers, to insure that product was available and stocked in their stores.• Worked closely with club owners, booking paid dates for artists.• Working relationship with radio stations mixers, and Record Pool Directors to help get and maintain airplay for artists.

May 1992 - Dec 1997

Promotions Manager


• Helped transformed station to #1 12+ in less than two years.• Coordinated and approved all promotions, live broadcasts, and remotes.• Managed a department of 10 promotion assistants.• Managed promotional requests and contest winners database.• Scheduled all remote broadcasts, including promotion assistants, jock assignments, equipment and vehicle maintenance.• Directly responsible for designing and approving promotional items.


Jun 1985 - May 1988

Suny - Potsdam