Maurice Carruba has turned a lifelong passion for great food and conversation into his life’s work.
Born in Sicily but raised in Palo Alto, Maurice learned the ins and outs of the business working in his family’s restaurant “Little Joes.” He later trained under the watchful eye of Jonathan Robbinet (Executive Director at the Culinary Academy of San Francisco) and eventually made his own mark in the restaurant business with several ventures including Palo Alto’s popular Caffe Riace, various cafés on the Stanford University campus and catering companies “Just Catering” (a business he helped grow from $250k to $5mm in revenue over just three years), “The Other Woman” and “Smoke and Spice BBQ.” Through his ventures, Maurice now employs 150 people in Silicon Valley.
Maurice also has a passion for healthy food and living. He founded the PB&J Disrupt campaign, providing healthy choices for kids and their moms at an affordable price and is developing a new YouTube video series “Keeping it fresh with Maurice,” that spotlights local farmers and ranchers, healthy food options and great recipes.
After more than two decades in the restaurant and catering business, Maurice remains true to his roots. The father of two and Willow Glen resident continues to be inspired by his family gatherings in Italy and the socializing over great food. The entrepreneur’s culinary journey from Sicily to the Silicon Valley has resulted in Maurice Carruba becoming one of the food industry’s most unique minds.