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Work experience

Jun 2014Present

Executive Director, Investment Banking Division

Alma Finance Group
Founded in 2006, the Alma Finance Group S.A. ("AFG") is the only independent licensed investment bank in Morocco. AFG, which is also a shareholder of the Casablanca Stock Exchange, has developed a locally unique approach to brokerage and investment banking, building on extensive international experience combined with years of hands-on activities in North and Sub-Saharan Africa. Unmatched on-location cross-competencies within a team constituted by African, European and U.S. professionals offering international and local clients in-depth knowledge of local markets. Maurice Kupfer heads the development of the Consumer Products and Manufacturing Group
Oct 2011Present

Country Director

DKT International - Morocco -
DKT International is a not-for-profit organization whose core mission is the provision of safe and affordable options for family planning and HIV prevention in the developing world. The work of DKT's employees has impacted many over the 20+ years the company operates. In 2011 DKT programs in 18 countries served over 24 million couples ! In January 2014, DKT has handed over to Maurice Kupfer the Moroccan subsidiary, which will be further developed independently from further donor funds.
Jun 2011Present


Total Quality Management: business processes assesment & improvements Change Management: Managing for performance Creation of integrated business dashboards
May 2010Apr 2011

Directeur Général

Top Class Expresso Lavazza
TopClass Expresso is the Exclusive Distributor for Lavazza Espresso Point in Morocco. - Leading the company development to further its market leadership in the Out of Home sector of Espresso Coffee. - Transition the company from a successful entrepreneurial company to a structured process-oriented business, whilst maintaining agility and family’s spirit. .
2000Dec 2009

General Manager

Johnson & Johnson Morocco
Lead J&J Consumer Business operations in the Maghreb and West-Central Africa. Guided company from breakeven position to consistent profit generation. Transformed the company, building a enduring portfolio of profitable brands. Led business restructuring, including closing of local manufacturing facility, streamlining of business support functions, and outsourcing of logistics and commercial support teams Spearheaded new business growth, and opened regional markets, including Tunisia, Algeria, and Francophone West and Central Africa. Spearheaded the integration of $10M Pfizer OTC product lines in complex regulatory & statutory environments. Served as Process Excellence Examiner for J&J, providing feedback to sister companies across all product groups.

Operations Director

Johnson & Johnson LTD
Directed operations for Portsmouth toiletries manufacturing facility with 200 employees, conversion costs of $15M, material budget of $25M, 50 formulations, 250 language variations, 36 packaging variations, and shipments to 30+ countries. Spearheaded turnaround of factory performance, achieving major improvements in all key business areas. Developed and implemented comprehensive employee support program to achieve exceptional business performance during the two years phase of the European Factory Network redesign. Serving as board member for J&J Consumer UK, Sales & Marketing Company




Université Robert Schuman (Strasbourg III)


FMCG •Cosmetics & Toiletries • Healthcare • Family Planning   Multifaceted Senior Executive with 20 years+ experience delivering superior results for Blue Chip companies. Internationally experienced Managing Director, skilled in manufacturing, logistics, and sales/marketing. Dynamic change agent, adept at instilling cultures of performance and commitment. Creative leader who consistently achieves strategic business goals. Visionary thinker able to cut costs, increase revenue, and grow bottom-line. 
AREAS OF EXPERTISE Strategic Planning • Change Management • Operations Management • Turnarounds • Restructuring • Outsourcing  • Cost Reduction • Team Leadership • Business Development • Marketing • Brand Building • Distributor Management
Program Management
Team Leadership
Product Marketing
Building brands
New Business Development
Supply Chain Management
Strategic Planning
Operations Management
Team Building
Process Improvement
Change Management
Business Planning
Business Strategy