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Summary

I work in social media, digital marketing strategy and execution with a focus on the meetings and events industry.  I am an experienced marketing and events specialist who is a creative thinker. With over 6 years experience in corporate marketing in the legal industry managing and leading projects and 3 years experience working with small business, associations and arts organizations as a marketing consultant and social media manager.

Specialties Include:
Marketing Strategy, Creation and Implemenation
Digital Marketing
Social Media Management 
Project and Team Management
Event Management 
Communication and Content Creation

Work Experience

2016Present

Marketing Consultant

Smash House

Social media management, digitial marketing strategy and photography for businesses, associations, hospitality industry partners and non-profit organizations.

  • Social media management including: content creation, design execution, strategy, advertising and reporting
  • Digital marketing management including: website UX, marketing and content strategy, communications and Google Analytics
  • Event management for corporate events, tradeshows, industry events and group exhibitions.
  • Photography including: website, video and event photography for use in print, web and social media marketing.
20072013

Manager, Marketing

TORYS LLP

Lead and manage projects, events and budgets reporting to senior management to achieve marketing and business goals.

  • Execute the marketing plans for projects including; annual publications, both digital and print design,  video podcasts, animated holiday e-card, practice area initiatives, new office launches and new partner announcements.
  • Manage a team of marketing and event coordinators to develop and manage client events, alumni events, seminars, sponsorships, non-profit and industry partnerships  to increase firm visibility and engage client interest.
  • Develop and execute the launch of a client facing Continuing Legal Education (CLE) program from concept to execution including a branded microsite, client invitation list and communication and marketing plan.
  • Manage the launch of a new website, a mobile site, an iPhone app and  microsites including the project plan,  shareholder feedback and budget.
  • Implement a digital marketing strategy that included a Search Engine Optimization program, monthly analytic reports and a Social Media strategy using Twitter, LinkedIn and Facebook.
  • Manage media requests for interviews and develop media relationships for outreach for various practice areas and lawyers, marketing projects, legal directory submissions, award nominations and high profile transactions.
19952007

Manager, Events

TORYS LLP

Responsible for providing strategic advice to senior management and implementing over 100 annual large, mid and small scale firm and client events with a team of 2 event co-ordinators.

  • Develop and execute client initiatives, events and seminars in collaboration with the Director of Marketing and Business Development and legal professionals.
  • Develop internal event plan and annual budgets, and forecast attendance levels for all firm events for Executive Committee Review working with Chair, Social Events.
  • Manage online promotional products program, Torys’ branded items and client gifts.
  • Source  meetings and events suppliers, technologies. Implement protocols and risk management policies, firm-wide event calendar, debrief reports and feedback surveys to increase efficiency and provide quality service to stakeholders.

Education

May 20152016

Digital Marketing Management Certificate

University of Toronto Continuing Education

Foundations of Digital Marketing
Search Engine Marketing
Social Media Strategy

Skills

Design Skills

Photography for digital marketing projects, website and marketing collateral in both still and video. Design for business social media account posts and brand consistency.

Communications

Content creation for blogs, website content, social media posts and ad copy.

Techincal Skills

Microsoft Office including Word, Excel and Google Suite

Digital Marketing Tools including: Hootsuite, Buffer, CRM Database, Google Analytics. 

Social media platforms including: LinkedIn, Facebook, Instagram, Twitter, Pinterest and Snapchat.

Website Design using platforms including: Wordpress and Wix creating layout, site design and posting content. 

Interpersonal Skills

Communication skills, team management, problem solving skills, conflict resolution and coachability

Volunteer Experience

SITECanada, Society of Incentive Travel Excellence. Member of the Communications and Marketing Committee 2016 to 2019 with a focus on social media strategy and execution. 

Meetings Industry Euchre Tournament (MIET). Member of the marketing committee for MIET, an annual fundraiser that raises funds for the Princess Margaret Cancer Foundation.  2015 to present

Women Build Habitat for Humanity Toronto - Women Build Team Captain and Participant, 2013, 2014 and  2015

Habitat for Humanity GTASpecial Events Committee, 3rd Party/Community Fundraising Outreach Sub-committee Projects include: REIN Conference,  Gingerbread Build 2014 and TO Polar Bear Dip 2015.

Project Experience

Social Media Manager for the TD Niagara Jazz Festival 2016, 2017 and 2018

Managing the social media accounts and creating the strategy including content development, photography, advertising, creative content and metrics reports for the board of directors and grant proposals. 

The TD Niagara Jazz Festival is a new, cutting edge three-day celebration of all types of jazz, performed in intimate indoor and outdoor venues in the heart of Niagara’s stunning wine country. Voted the Best New Festival in 2017, the TD Niagara Jazz Festival presents the finest Canadian and internationally-acclaimed jazz musicians by way of spectacular concerts, wine, craft beer, and culinary packages, and free performances throughout Niagara-on-the-Lake and selected locations throughout Niagara.

http://niagarajazzfestival.com/

Memberships

Ladies Hospitality Industry Professionals Society, Co-Founder of Event and Meeting Industry Network, 2018 to present

SITE Canada - Society of Incentive Travel Executives Member  2015 - 2018

Legal Marketing Association LMA, Toronto Chapter, Member 2007 to 2013