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Maureen is an experienced marketing and event professional who is a creative thinker. Her experience includes working in a business law firm with multiple offices as well as working with businesses and arts organizations as a consultant leading a range of events, marketing and design projects. Maureen has extensive experience working with and building relationships with both internal and external teams. She has hands-on digital marketing experience in addition to event and marketing strategy, project management and execution.

Specialties Include:
Event Management and Onsite Execution
Marketing Strategy and Digital Marketing
Social Media Support and Analysis
Project and Team Management
Negotiation and Supplier Management

Work History


Event and Marketing Consultant

Smash House

Event Management, photography, Social Media strategy for businesses, hospitality industry partners and non-profit organizations.

  • Event management for corporate events, industry events and group exhibitions.
  • Photography services including: website, head shots and event photography for use in print, web and Social Media marketing.
  • Expertise and support with digital marketing and Social Media strategy.

Manager, Marketing


Lead and manage projects, events and budgets reporting to senior management to achieve marketing and business goals.

  • Execute the marketing plans for projects including; annual publications, both digital and print design,  video podcasts, animated holiday e-card, practice area initiatives, new office launches and new partner announcements.
  • Manage a team of marketing and event coordinators to develop and manage client events, alumni events, seminars, sponsorships, non-profit and industry partnerships  to increase firm visibility and engage client interest.
  • Develop and execute the launch of a client facing Continuing Legal Education (CLE) program from concept to execution including a branded microsite, client invitation list and communication and marketing plan.
  • Manage the launch of a new website, a mobile site, an iPhone app and  microsites including the project plan,  shareholder feedback and budget.
  • Implement a digital marketing strategy that included a Search Engine Optimization program, monthly analytic reports and a Social Media strategy using Twitter, LinkedIn and Facebook.
  • Manage media requests for interviews and develop media relationships for outreach for various practice areas and lawyers, marketing projects, legal directory submissions, award nominations and high profile transactions.

Manager, Events


Responsible for providing strategic advice to senior management and implementing over 100 annual large, mid and small scale firm and client events with a team of 2 event co-ordinators.

  • Develop and execute client initiatives, events and seminars in collaboration with the Director of Marketing and Business Development and legal professionals.
  • Develop internal event plan and annual budgets, and forecast attendance levels for all firm events for Executive Committee Review working with Chair, Social Events.
  • Manage online promotional products program, Torys’ branded items and client gifts.
  • Source  meetings and events suppliers, technologies. Implement protocols and risk management policies, firm-wide event calendar, debrief reports and feedback surveys to increase efficiency and provide quality service to stakeholders.


May 20152016

Digital Marketing Management Certificate

University of Toronto Continuing Education

Foundations of Digital Marketing
Search Engine Marketing
Social Media Strategy



Corporate, event and website photography services including: head shots, lifestyle and on-site photography for social media.

Corporate Event Management

Event design, execution and strategy including: venue and destination sourcing, budget development and management, contract and vendor negotiation.

Digital Marketing

Strategy, best practices and tactics including: blogging, website design, Google Analytics, Social Media and Search Engine Marketing (SEM)


Personal Leadership Training with Fusion Strategy Inc. 2015


SITECanada, Society of Incentive Travel Excellence. Member of the Communications and Marketing Committee 2016 with a focus on social media strategy and execution. 

Meetings Industry Euchre Tournament (MIET). Member of the marketing committee for MIET, an annual fundraiser that raises funds for the Princess Margaret Cancer Foundation.  2015 to present

Women Build Habitat for Humanity Toronto - Women Build Team Captain and Participant, 2013, 2014 and  2015

Habitat for Humanity GTASpecial Events Committee, 3rd Party/Community Fundraising Outreach Sub-committee Projects include: REIN Conference,  Gingerbread Build 2014 and TO Polar Bear Dip 2015.

TD Niagara Jazz Festival 2016

Social Media Strategy and Onsite Execution for the TD Niagara Jazz Festival 2016

The TD Niagara Jazz Festival is a new, cutting edge three-day celebration of all types of jazz, performed in intimate indoor and outdoor venues in the heart of Niagara’s stunning wine country. The TD Niagara Jazz Festival presents the finest Canadian and internationally-acclaimed jazz musicians by way of spectacular concerts, wine, craft beer, and culinary packages, and free performances throughout Niagara-on-the-Lake and selected locations throughout Niagara.


Smash House Launch Event and Group Exhibit 

March 12 and 13, 2015 at the Peter MacKendrick Community Gallery. 

  • Diana Renelli, Toronto ON
  • Vince Peets, Toronto ON
  • Christina Blackley, Barrie ON
  • David Watt, Calgary AB
  • Paul Stack ,Calgary, AB
  • Ellen Gould Venture, Barcelona SP
  • Mario Scattoloni, Barcelona SP


SITE Society of Incentive Travel Executives  Member  2015 - 2016

Twilight Professional Network, Event and Meeting Industry Network, 2014

Legal Marketing Association LMA, Toronto Chapter, Member 2007 to 2013