Maura K. Schafer
1545 S. Amherst Avenue #307
Los Angeles, CA 90025
Proficient, goal-oriented marketing executive skilled at creating and implementing programs that result in meaningful advancements to defined business strategy.
Maura Schafer Marketing Consulting July 2008 -- Present
iStar Financial, New York, NY – Advertising and web site development, planning and budgeting for iStar Europe, conference participation planning and administration of construction site sign program nationwide.
Inspire Entertainment, Pacific Palisades, CA – Operations organization, client relations.
JFA Real Estate Services, Los Angeles, CA – Industry conference participation and speaking engagement, business development strategy.
Chief Operating Officer July 2008 – January 2009
Inspire Entertainment, Pacific Palisades, CA – A boutique marketing firm that leverages the power of music by creating branding programs for client companies.
Led the firm in delivering a 30 percent increase in business in the second half of 2008. Staffed an office that had experienced 100 percent turnover. Added clients and expanded programs with existing clients.
Vice President, Client Markets July 2007 – June 2008
iStar Financial, Los Angeles, CA – A $14 billion real estate investment trust based in New York that purchased the Commercial Real Estate Division of Fremont Investment & Loan.
Collaborated with senior management and McKinsey & Company consultants on the integration activities associated with iStar Financial’s acquisition of Fremont Investment & Loan’s Commercial Real Estate Division. Created a new employee handbook for the expanded company, working with the human resources team. Led internal communications and business development efforts related to collateral materials, conference participation and client entertainment. Created advertising and marketing plan and budget for iStar for 2008 and 2009. Participated in investor relations activities such as annual report and the company’s annual investor day. Planned for advertising and marketing for iStar Europe. Consulted with the company’s AutoStar division, working on conference participation and special event planning for the 2008 National Automobile Dealers Association (NADA) conference as well as providing consulting for public relations activities, web site development, advertising and customer outreach. Continued to provide consultant support to iStar’s investor relations and marketing team following departure from the company in June 2008.
Vice President, Marketing and Advertising November 2003 – June 2007
Fremont Investment & Loan, Commercial Real Estate Division, Santa Monica, CA – An $11 billion California-based industrial bank. Fremont’s commercial real estate division provided custom-tailored financing to innovative urban commercial real estate developers, starting at $20 million.
Responsible for the marketing campaign that supported growth from $2.5 billion in annual commercial real estate loan originations in 2003 to $7 billion in 2007. Planned and implemented a High Quality Borrower campaign garnering increasingly excellent clients and more high profile commercial real estate projects in markets nationwide. Supervised a team of four marketing professionals and consultants, delivered an annual marketing plan budgeted at $3 million that supported 10 major urban markets across the United States, stretching from Hawaii to New York. Supervised all marketing support activities such as web site, brochure materials, newsletter, announcements, advertisements, press releases, articles, special events, conference participation and speaking engagements. The reputation of the Commercial Real Estate Division resulted in the quick sale to iStar Financial, among competitors, when Fremont put the division up for sale in the Spring of 2007.
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Maura K. Schafer/ resume page 2
Director of Marketing July 2001 – November 2003
Perkowitz + Ruth Architects, Long Beach, CA – The 2nd largest architecture firm based in Los Angeles County, with five offices nationwide and a highly respected, award-winning urban design studio, Studio-111.
Created a comprehensive marketing, advertising, special events and public relations program that built the architecture firm’s reputation and facilitated client relationships, helping the firm to become known for high quality design projects as well as to grow from a smaller architecture firm to its current position of 2nd largest in Los Angeles County. Responsible for delivering the firm’s response to request for proposal, diversifying the types of projects awarded to the firm. Reputation building included advertising, participation in industry news articles, published by-line articles, successful design award submittals, displays at trade shows and speaking engagements. Facilitating client relationships included brochure materials and client entertainment.
Associate June 2000 – June 2001
Garvey Communications – A boutique public relations firm focusing on commercial real estate development and start-up companies.
Customized public relations services for a variety of clients. Developed strategic messaging for Walt Disney Imagineering upon the opening of Disney’s California Adventure and Disney’s Grand Californian Hotel at the Anaheim Resort and planning for development and entitlement activities in Hong Kong. Publicity for the designers of the lighting project at LAX. Community relations for Hollywood & Highland.
Director of Marketing July 1996 – June 2000
MCG Architecture, Pasadena, CA – A national multi-office firm; a leader in architecture for retail centers and retail stores.
Created a comprehensive marketing, advertising and public relations program that raised the profile of this established firm, building the firm’s reputation and driving business development. During the period of 1996-2000, MCG capitalized on the surge in retail development and was awarded increasingly high profile design projects. Reputation and relationship building activities included response to request for proposal, participation in conference and networking organizations, advertising, design awards, articles, public relations, events and client entertainment.
Urban Land Institute (ULI); International Council of Shopping Centers (ICSC); Mortgage Bankers Association (MBA); National Automobile Dealers Association (NADA)
Proficient with Microsoft office suite: Excel, Word, Power Point
Facing Forward Foundation, Pacific Palisades, CA (2006-2007)
Produced newsletter for constituents to support fundraising for this charitable organization that provides funding to families of children born with facial deformities so that they can obtain reconstructive surgery.
Stepping UP, Orange County Community Housing Corporation, Santa Ana, CA (2005-2007)
Supplied design and printing for invitations, program and other materials for the annual fundraising dinner for this organization that provides support services such a tutoring and financial counseling to families living in low-income housing in Orange County.
Master of Arts Degree in Public Communications
Fordham University, Bronx, NY
Bachelor of Arts Degree in European Studies
Loyola Marymount University, Los Angeles, CA
- References available upon request -