Matthew Rogers

Work experience

Work experience
Dec 2008 - Present

Senior Project Manager

  • Manage an interactive HCP Speaker Training program for Wyeth Pharmaceutical’s PRISTIQ brand
  • Develop the strategy and concept for an online image gallery for Wyeth's Tygacil brand
  • Develop and maintain core project assets including project charters, timelines and change orders
  • Produce User Experience deliverables such as sitemaps, wireframes, user and process flows
  • Responsible for revenue recognition, maintaining healthy profit margins and staffing as needed
  • Gather estimates, calculate project costs, and formulate timelines for RFP’s and Statements of Work
  • Work with offshore Digital vendors to leverage their development, design and usability services
May 2007 - Nov 2008

Director, Program Management

  • Manage a team of five Interactive/Digital Project Managers and three Front-end Developers
  • Implement a rewards program for A.C. Moore enhancing consumer loyalty and sales
  • Lead Program Manager for a multi-million dollar online portal project for Mercedes-Benz
  • Manage a successful multichannel retention program for Kia Motors by collecting registration and loyalty data through the online version of the Kia owner’s magazine;
  • Manage all aspects of a Paid Search (SEM) campaign for Blue Cross Blue Shield
  • Gather work estimates, calculate project costs, and develop timelines for RFP’s and SOW's
  • Evaluate the company’s processes and improve methodologies, standards and tools
Nov 2005 - May 2007

Project Manager

May 2005 - Nov 2005

Project Manager

  • Deliver projects that support client objectives and expectations, as scheduled, and within the project budget established; create and maintain project plans
  • Evaluate project management process and improve methodologies, tools, and templates
  • Manage Search Engine Marketing, Search Engine Optimization and Paid Inclusion programs
  • E-Marketing Clients Include: AutoNation (America’s largest automotive retailer; 1.4 Million Dollar program), K12 (One of the largest providers of home-schooling resources; $500,000 program)
  • Work with Account Managers to submit Google and Overture search engine insertion orders
Feb 2005 - May 2005

Project Manager (Contract)

MTV Networks
  • Responsible for project plans, schedules, and estimating revisions using Microsoft Project
  • Formulate Design Specifications, Functional Requirements and Information Architecture
  • Identify and communicate risks while maintaining the team’s focus on project objectives
  • Coordinate the participation of different technology and production groups in requirements gathering, specifications, design, development and implementation of key projects
  • Delivery of the broadband video application VSpot, homepage and global navigation redesign of the “You Oughta Know” section of which features up and coming musical artists
Aug 2004 - Feb 2005

Project Manager

Alloy - AMP Agency
  • Maintain project budgets and timelines while providing daily reports to management
  • Collborate with the Account Lead to maintain client expectations while identifying risks
  • Produce online media campaigns, which incorporate banner ads, email blasts and promotions
  • Produce a product photo shoot for that features the lineup of clothing
  • Clients Include: Paramount Pictures, Cosmopolitan Magazine, Elle Girl, l.e.i. jeans and JCPenney
Feb 2002 - Aug 2004

Web Producer
  • Manage the National Hockey League’s official website,, using HTML, JavaScript, Adobe Photoshop, Macromedia Flash, Windows Media Player and QuickTime
  • Produce online content by combining journalism with photography, video and streaming media
  • Provide onsite web and video production for the following events: 2002 Draft (Toronto, Ontario), 2003 Draft (TN), 2003 NHL All-Star Game (FL), 2003 Stanley Cup Finals (NJ)
  • Supervise the production of NHL Live!, the NHL’s online radio program, at SIRIUS Satellite studios
  • Guide and representatives with the integration of features
  • Coordinate with Marketing, Fan Development, and League Events to launch new online projects
Dec 1999 - Feb 2002


  • Developed and designed pages using HTML, DHTML, JavaScript, Photoshop, and Flash; development-editing tools consisted of Visual Interdev 6.0 and Home Site 4.5
  • Provided advertising, web promotion, development and design for
  • Implemented content for American Express’ “Membership Rewards” sections
  • Increased online traffic by developing and implementing a Wardrobe Room for
  • Marketed merchandise by uploading product content to the company store




Ice hockey, stand-up comedy, culinary arts, writing, video editing and photography