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Matthew J. Schafer

Director, Marketing & Creative Services - The University of Akron



  • Have worked in many different capacities within advertising agencies and marketing communications departments
  • Extensive experience writing and presenting marketing materials for clients in a broad range of industries – including retail, automotive, insurance, health care and higher education
  • Known for producing a large volume of quality work and consistently meeting deadlines
  • Thrives while working on multiple tasks, without losing sight of individual project goals
  • Enjoy brainstorming with fellow team members to achieve the best results
  • Have a knack for coming up with creative solutions for everyday challenges


  • Brochures
  • Annual reports
  • Paid search marketing
  • Webpage content
  • Web banners
  • Broadcast script writing and production
  • E-newsletters
  • Print ads
  • Trade show booth design
  • Billboards
  • B2B writing
  • Direct mail
  • POS displays
  • SEO
  • Dealer trade advertising


  • Goodyear
  • Nationwide Insurance
  • The University of Akron
  • Dunlop
  • Carter Lumber
  • Oatey
  • FirstMerit
  • Time Warner
  • Geauga Lake
  • ABB
  • PNC
  • Scholastic
  • Owens Corning
  • Dominion East Ohio
  • Crooked River Brewery
  • AAA Travel
  • ICI Paints
  • The Akron Civic Theatre
  • The City Of Akron

Work History

Oct 2016Present

Director, Marketing & Creative Services

The University of Akron

The public research university of Northeast Ohio with more than 23,000 students.

  • Co-manage the relationship between the University and outside agencies by reviewing, critiquing and approving creative content
  • Help manage components of the University marketing budget for University Communications and Marketing
  • Develop marketing plans for various schools, departments and programs at UA based on their neeeds
  • Work with the Creative Services team to design and fulfill marketing needs for the University
Aug 2011Sept 2016

 Senior Writer

The University of Akron

  • Write and edit University view book and recruitment materials for the Admissions Department
  • Art directed and co-wrote installments of the annual UA Report to the Community
  • Pen scripts for UA TV and radio spots
  • Wrote and co-produced a series of “infomercials” promoting Finish in Time to students
  • Wrote and co-produced the University of Akron virtual tour for
  • Provide copy to the UA Social Media Specialist for various social media posts
  • Work on various brochures and ads for departments and colleges throughout campus
  • Assist the Senior Graphic Designer with InDesign layout preparation
Feb 2009Aug 2011

Communications Specialist

Nationwide Better Health (NBH)

A division of the Nationwide Mutual Insurance Company, Columbus, Ohio

  • A member of the NBH creative team for various custom communication clients including Owens Corning, PNC, Scholastic, Pentair,  HARMAN and ABB
  • Assist in the creation of marketing strategies for custom communications clients
  • Craft copy and help manage the production of client newsletters, direct mail postcards, fliers, e-mails, intranet copy, posters, table toppers and more
  • Create quarterly PowerPoint presentations and talking point cards for HR professionals
  • Brainstorm and develop eye-catching health and incentive promotions
  • Wrote copy for a series of oversized testimonial posters for Owens Corning
  • Work on the team that produces monthly direct mail pieces and posters promoting wellness programs and employee benefits for Teva
  • Supply copy for Nationwide Insurance projects
  • Submitted concept and copy for a Nationwide ad that was featured in Columbus C.E.O. Magazine
Jul 2008Feb 2009


Write Now!

My freelance business that served advertising and marketing communications clients.

  • Proofread/edited communication pieces before they were sent to the client and print vendor
  • Wrote copy for custom communications projects
  • Helped brainstorm ideas for incentive campaigns
  • Developed wireframes, search-friendly website copy, paid-search copy, web banners and meta tags
  • Agency clients were primarily in the packaged goods and service industries
Oct 1996Jun 2008

Hitchcock, Fleming & Associates (hfa)

A full service advertising, marketing and public relations firm serving retail, consumer and business clients, with 110 associates.

Copywriter                                                                   Jun 2000 – Jun 2008

  • Wrote copy for brochures, direct mail pieces and print ads for Goodyear, Dunlop, FirstMerit, Time Warner, Carter Lumber, AAA Travel, RentWay and more
  • Was a contributor to the award-winning TV and print campaign for the launch of the Goodyear Assurance tire
  • Wrote copy for the award-winning e-newsletter sent to subscribers of the Goodyear Garage website
  • Penned and produced the national radio campaigns for the Goodyear Herbie Derby and Goodyear Calling All Cars Tire Sale
  • Wrote and co-produced a national TV spot for the Goodyear Calling All Cars Tire Sale Authored an installment of the award-winning iControl print campaign for Time Warner Cable
  • Wrote, and co-produced the Eagle 25th Anniversary video shown to the dealers on the first evening of the Goodyear dealer trade show in 2006
  • Was part of the team that helped design the RentWay booth for the 2004 RentWay vendor show
  • Wrote local radio advertisements that effectively cut through the clutter for a Goodyear Retailer in Virginia
  • Refreshed website copy for Oatey, with an emphasis on SEO  

 I.T Systems Administrator                                      Oct 1996 – Jun 2000

  • Oversaw agency computer network, e-mail and workstations
  • Maintained the agency’s telecommunications system
  • Contact for the building’s after-hours access and security system


BSBA - Advertising and Marketing

The University of Akron
  • Cooperative Education Certificate
  • Lambda Delta Honor Society

Creative Portfolio