Senior Director level reporting to SVP of Programming brought on after Sony acquired technology startup Grouper and implemented the following in converting P2P software to Crackle, an online distribution platform:
- Build a fully functional content delivery network with video hosting, streaming, analytics, digital player, ad network, and platform agnostic distribution architecture to be used to monetize Sony library as well as sell as a white label service to brands.
- Build the distribution platform and online brand to monetize Sony library, build digital production studio to develop, produce, market, and distribute original short-format digital content, and create editorialized content verticals that mixed professional with user generated video.
- Integrate the content programming and delivery network technology into internet enabled devices being manufactured by hardware division in Japan.
Hiring: Stakeholder on hiring decisions for Development team, Digital Studio staff, Production Accountant, and Production staff.
Digital Distribution Platform: Worked with the technical team to build and implement CMS and pipeline that handled assets from final delivery to digital distribution, including digitization, naming and archive procedures, acquisition and delivery resolutions, web and mobile formats, compression, scheduling, metadata, ancillary materials, marketing assets, etc.
Business Development, Legal, Accounting: Worked on the business and buyer side with separate silos in Studio to identify strategic relationships and source opportunities, and refine digital studio procedures around production, licensing, and acquisition.A major undertaking that included negotiating both externally and internally on distribution deal points, revenue shares, acquisition and licensing, production services, legal requirements, contract changes and review,corporate vs. production accounting, budget forecasts and tracking, etc.
Digital Studio: Oversaw and designed the creation of a digital studio, equipment, and post production house capable of internal production and working with outside production partners.Worked with team to setup production packages for local and location crews (up to 20 at a time), construct a greenscreen and soundproof stage with lights, and build an edit facility to manage assets and handle post production.Tasked Accounting and Legal to create and implement processes from scratch, including production service agreements, talent and crew agreements, chart of accounts, insurance, production and deliverable procedures, shooting/editing guides, vendor agreements, etc.Managed production budgets of many small productions, licenses/acquisitions, and negative pickups with a multi-million dollar yearly expenditure in the aggregate.
Programming and Development: Stakeholder in creation and member of development team tasked with originating production and acquisition ideas, managing creative, and shepherding projects.Also worked with Programming to create and refine strategy and help the service move from the chaos of user generated video towards editorialized content verticals, premium channels, library film and television properties, and acquired and produced professional shows.
Marketing and Advertising: Stakeholder in implementing internal trafficking of ad insertions from outside ad network vendor based on location, genre, and pattern.Tasked internal and external designers on content specific marketing campaigns.Pitched and delivered digital marketing assets around Film and Television new releases.
Development: Commuting from SF to LA as member of a merged development team tasked with originating production and acquisition ideas for Production and Distribution and subsequent DVD release and managing creative during development and production.
Studio Production: Leading Studio Production to implement digital Studio processes and templates into existing massive studio procedures across new departments.
Studio Accounting: working with Studio Accounting to merge digital Studio production accounting into studio production accounting, requisitioning dedicated staff and creating a digital chart of accounts and implementing across new productions and acquisitions to maximize efficiency and agility.
Studio Legal: working with Studio Legal teams on merging and implementing digital Studio talent, distribution, and production agreements and templates into existing or new templates, with a focus on creating new production entities to handle digital union shows (WGA, WGA/DGA, non-union, etc.), and dealing with music/digital related legal issues.