Matt Hursh

Product Marketing and Sales Management

Experience

Work History
Jan 2010 - Present

Market Manager - Asia Pacific & Sales Manager - Australia and New Zealand

Cook Medical, Peripheral Intervention Business Unit, Bloomington, Indiana
  • Develop and adapt global sales strategy within Asia Pacific. Increased annual revenues from $40m in 2009 to $80m in 2014.
  • Led and executed the Japan sales and marketing transition from distribution model to direct sales model. Resulted in sales growth of 30%.
  • Oversee 15-person sales team in Australia and New Zealand.
    • Launched flagship product and captured 40% market share in 12 months. 
    • Achieved 25% sales growth in first 3 years.
    • Lead, develop and mentor Australia regional sales manager. 
  • Additional responsibility of Global Product Launch Coordinator.  
    • Designed product launch process to ensure proper allocation of sales, marketing and operation resources.
    • Managed internal and external communication plan for US product launch of drug eluting stent. 
Feb 2009 - Dec 2009

Project Manager- Meetings and Events

Cook Medical, Peripheral Intervention Business Unit, Bloomington, Indiana
  • Coordinated domestic and international tradeshows with budgets ranging from $50,000 to $750,000.
  • Organized the first healthcare economics symposium at a major medical meeting. Panel members included key physicians, politicians and lobbyists.
Jul 2008 - Dec 2008

MBA Internship

Live-360, Indianapolis, Indiana
  • Implemented marketing plans for concerts at the Indiana State Fair, Kenny Chesney at Lucas Oil Stadium and Rib America at Military Park. Marketing plans ranged from $18,000 to $50,000.
Jun 2006 - Jun 2008

Operations Manager

King David Dogs, Indianapolis, Indiana
  • Led grand opening of the first King David Dogs restaurant. Researched possible locations, designed the interior and exterior of the restaurant, coordinated layout of equipment within building footprint, overcame construction issues, and developed creative marketing tools to promote and advertise the restaurant and product.
Jan 2002 - May 2006

Marketing Manager

Live Nation, Indianapolis, Indiana
  • Created in-store branding program with Karma Record Stores.
  • Executed marketing plans for all concerts at the Murat Centre and The Lawn at White River State Park.
  • Served as communications coordinator and promotions coordinator prior to role.

Portfolio 

Education

Education
May 2009

Masters of Business Administration (MBA)

Kelley School of Business, Indiana University
  • Finance Concentration, GPA 3.6
  • Activities:
    • International consulting trip to China
    • Member: Life Sciences Academy, Venture Club
  • Honors:
    • 1st Place Life Sciences Case Competition
    • 2008 CIBER Scholarship recipient
May 2000

Bachelor of Science in Business

Kelley School of Business, Indiana University

Majors: Marketing & International Studies

Activities

  • Panel Member at "Building Global Talent for Indiana" at Kelley School of Business
  • Guest speaker at International Marketing course for Prof. Fedorikhin at Kelley School of Business
  • Leadership Library at Cook Medical