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Growth strategist and innovative business leader: Instrumental in driving dramatic company growth by spearheading creative business plans, initiating creative sales and marketing objectives, tirelessly pursuing continuous improvement processes, and building cohesive sales and operations teams that consistently exceed aggressive sales/growth results.


Career Target … Homebuilding Sales and Operations Executive

Catalyst in building and leading top-tier homebuilding organizations that consistently deliver aggressive sales, and profit results. Strategist for turning around underperforming departments/divisions, creative business planning, continually improving processes, and developing teams that exceed program, profit and sales goals. 

I am a passionate and results-driven leader with a 25 year reputation in homebuilding as a successful troubleshooter, growth strategist and goal focused business executive.

I have ignited company growth by transforming underperforming business situations into prioritized, aggressive, and strategic action plans with the appropriate financial planning.

I have created and implemented complex business plans, developed continuous improvement processes, and built first class teams that consistently delivered aggressive sales and growth results.

My strongest management skills are: business development, decision making, plan implementation, customer experience, along with continuous performance measurement and improvement.

My people and communication skills embrace the philosophies of team building, open communication, and the ability to promote individual employee growth.

As an individual, I have earned and maintained a 360 degree brand image as being: intelligent, ethical, entrepreneurial, driven, assertive, likeable, and a problem solver.

Work experience


Florida Real Estate Broker-Associate

Coldwell Banker  Residential Real Estate

Closely monitoring state housing market trends, industry news, and housing statistics while managing personal investment opportunities. Specializing in the move-up and luxury home market segments. Completed over 150 hours of continuing education in 2016


Sales Manager

ICI Homes Inc.

Effectively formalized the newly created position of Sales Manager, implemented the re-emergence of company sales training, goal setting, sales accountability, and Realtor relations. Initiated a formalized company sales training program resulting in substantially improved mystery shopping scores and increased closing ratio.


Licensed Florida Realtor

Watson Real Estate Corporation

Obtained Florida real estate license; completed over 140 hours of continuing education and certifications while evaluating local housing market trends and statistical data. Initiated Realtor/Builder referral program. Directed the purchase and build-out of a private warehouse investment, and managed additional portfolio assets.


Vice President

Henin Homes, Inc.

Successfully created and re-launched homebuilding sales, administration and construction operations for this semi-custom homebuilding company. Immediately increased sales volume 89% inclusive of an 13% revenue increase per unit, and establishing housing gross profits averaging 26% per unit. Results surpassed all previous annual performances after just 9 months.

Created strong relationships with governing authorities, subcontractors, and employees. Efficiently implemented all construction procedures and re-established: sub-contractor base, construction phase specifications, accurate construction documents, budgets and pricing. Delivered 100% customer satisfaction based on customer closing surveys. Promoted to Vice President after 8 months.


General Manager

Palm Harbor Homes

Recruited to lead a new division start-up; trained as General Manager; completed niche market feasibility research, competition studies, and additional special projects. Position ended when company closed all retail sales centers in the Southeast. Selected to be part of a small final closeout team tasked to profitably liquidate statewide assets.


Regional Vice President

Mercedes Homes Inc.

Joined this award-winning regional homebuilder as a Sales Representative, and rapidly advanced through divisional and corporate management positions: Regional Vice President – Florida West Region (2006 to 2008), President – Mercedes Architectural Department (2004 to 2006), Division President – Volusia/Flagler Division (1994 to 2004), Vice President of Sales & Marketing – Volusia County Division (1991 to 1994), Sales Representative – Melbourne Division (1990 to 1991).

Efficiently managed P&L budgets of $58.900,000 and revenue of over $68.000,000; strategic P&L planning, sales, marketing, customer care, advertising, market analysis, product offering, competitive research to secure market share and positioning, negotiations, sales contracts, product and sales training, staff development, and supervision (67 direct reports, and more than 300 sub-contractors). Developed and drove sales/marketing strategies, cost controls, operating efficiency, and initiated continuous process improvements that strengthened the business.

Career Highlights

  •         Vice President for Henin Homes Inc., Catalyst for the creation and restructure of all homebuilding operations. Instituted sales processes resulting an immediate sales volume increase of 89%  and revenue growth of 75% while achieving 100% customer satisfaction.
  •         Division President for Mercedes Homes Inc., Led a low maintenance, high reward division that consistently maintained customer satisfaction ratings of 97-100%. Managed team of 67 employees, and over 300 subcontractors.
  •         Regional Vice President for Mercedes Homes Inc., Initiated measures to reduce cost over-budgets to 2.4%, and decrease build time by 23 days, while improving customer satisfaction ratings by 15%, and improving company reputation in the region.

―  Orchestrated turnaround of Volusia County Division to exceed annual sales goals and previous net income levels while earning "Division of the Year" recognition for 2 consecutive years. Developed highly trained sales team. Refocused sales efforts to address "quality of sale" approach; results led to a near perfect 98% customer satisfaction record over a 10-year span. Grew sales from 125 units per year to 250 units in first year.  

―  Led expansion from scattered lot building in a single municipality to a balanced business model comprised of both scattered lot construction and planned unit developments throughout Central Florida. Division consistently showed year-over-year profitability increases averaging 14%, home closings grew from 125 to 472 units per year, net operating income percentage increased from 2.5% to 9.1%, net operating income rose from $1.1 million to $9.2 million, and achieved customer satisfaction ratings of 97-100% over a 10-year span.

―  Ignited sales in the struggling West Central Florida Division. Guided turnaround strategy and new business plan after conducting a market study that became the catalyst for change division-wide. In just 6 months, remodeled/reopened two model homes, and instituted a new product offering with value engineered floor plans/specifications, which accounted for 40% of written revenue during balance of fiscal year ($9.116 million in revenue). Revamped marketing materials created a standardized process that enabled the division to perfect construction techniques of each plan and control construction costs.

―  Selected by company owners to assist in driving the company sales start-up and expansion in Charlotte, NC. Created market and competition studies which resulted in the unanticipated acquisition of a local homebuilder. The new operation delivered over $1 million NOI in the first year of operation.

―  Directed turnaround and maximized efficiency of Corporate Architectural Design & Drafting Department. Identified, standardized, and enhanced multiple core product offerings. Created online product libraries, updated construction documents, reduced engineering completion time frames, restored department morale and eliminated tension between departments and company divisions resulting in "Exceptional Team Award". 

Recruited and tasked with the restructuring of all semi custom homebuilding operations. Implemented new sales and operating procedures, which resulted in 29 sales in 9 months with a 26% average gross profit, implemented structured construction standards resulting in 100% customer satisfaction based on closing surveys. Results surpassed all previous company benchmarks and projections.

Additional Skills

  • Sales & Marketing Techniques Relevant to New Home Construction Sales
  • Detailed Construction Knowledge
  • Blueprint Fluency
  • Human Resource Management
  • Redefining/Improving Processes
  • Contract Negotiations
  • Organization & Detail-Oriented Focused 
  • Experienced in all Facets of the Home Building Industry
  • Liaison between Sales Staff & Clients
  • Customer Satisfaction Performance Driven


Division of the Year Award

(3 annual awards)

High Customer Satisfaction Award

(3 annual awards)

Most Improved Division Award

(2 annual awards)

Key to Quality Award

Exceptional Team Award

Sales Person of the Month Award

(5 consecutive months)

NAHB Lifetime Spike Club

Appreciation Award for Outstanding Leadership


Florida Real Estate Brokers License


Completed mandatory state licensing requirements, and achieved near perfect scores in all testing.

The Disney Institute Business Program

Completed structured training program earning completion certification.

Business Management

Mercedes University

Completed hundreds of hours of training and continuing education covering finance, accounting, management, human resources, sales, marketing, customer experience and negotiations. Complete list available on request.

Monroe Community College

Curriculum included: Economics, Sales Management, Marketing, Business Law, and Psychology.




National Association of Realtors, Florida Association of Realtors, Orlando Regional Realtors Association


Sandy Bishop

Sandy is the Executive Director of the Volusia Building Industry Association

Sandy and I have successfully worked together on numerous projects over a 20 year span through the VBIA, community land acquisitions, along with various sales and marketing objectives.

Sandy can attest to my ongoing homebuilding involvement and production. She is knowledgeable of my business philosophies and ethics.

Kevin Mays

Kevin was the Division President and my direct supervisor at ICI Homes. Kevin can attest to the cultural changes and successes that Matt implemented and maintained while serving as the Sales Manager at ICI Homes.

Roger Van Auker

Roger is the City of Debary Director of Transportation Overlay District

Roger witnessed and worked with Matt during the dramatic homebuilding turnaround at Henin Homes Inc. and Riviera Bella in Debary. Roger can share real experiences of the culture, ethics, process, sales and operating transition while Matt guided Henin Homes. 

Molly Hudson

Molly V.P. of Human Resources at Mercedes Homes

Molly can discuss my human resource experience, as well as employee relations, team building,and interpersonal skills in working with employees, peers, supervisors, and customers. 

Jack Buescher

Jack is a principle of Mercedes Homes Inc. and my direct supervisor from 2005-2007.

Jack and I worked very closely during the reorganization of the Mercedes Architectural Department, as well as in the successful implementation of a Sales and Marketing turnaround strategy for the West Central Florida Region.

Linda Swain

Linda is a principle at Mercedes Homes Inc. and my direct supervisor from 1991-2005.

Linda is knowledgeable of my strengths and successes in Sales and Marketing, Operations Management, and Business Planning. She will be able to discuss my knowledge in: analyzing financial statements, creating and initiating business plans, directing sales initiatives, managing people, striving for continuous improvement, and ownership for fiscal results. 

Wesley Adams

Wes was the Regional Controller for Mercedes Homes Inc.

Wes and I worked together in creating and monitoring strategic business financial plans.

Wes witnessed my fluency in creating and analyzing financial statements,troubleshooting the findings, and implementing financial solutions in multiple regions.