Download PDF

Work experience


Sales & Marketing Manager

Research Products Corporation (Aprilaire)

Responsible for strategic planning, band management, channel development, marketing program development and execution, sales plan execution and support, product category budgeting and P&L, voice of customer preparation and analysis, product development and innovation plans, service support, cost reductions.

·      Championed two product categories with P&L responsibility for combined sales revenues >$6.5MM, increasing market share 10% and combined sales revenue by $1MM in 2008, and locked in new business to increase another 15% in 2009.

·      Initiated and directed the addition of four distribution channels, encompassing multiple accounts.  Directed marketing plans and sales presentations at customer accounts, adding ten new accounts with combined sales revenues of $500K in 2008 and an increase of $1MM in 2009.

·      Directed 2-phase marketing plan, including development/execution of marketing tools and sales training at customer accounts.  Achieved 3 times phase 1 goal: 270 accounts versus goal of 100, first team to achieve (and exceed) category goal targets in the last 5 years.  Identified sales force training needs and planned further development of sales/marketing tools to achieve incremental sales goals for phase 2.

·      Developed and managed VOC in providing new product development direction for the completion of product line family, translating needs for the customer experience which allowed for more efficient execution of marketing programs.

·      Initiated and directed recovery of key accounts lost due to issues occurring prior to 2007.  Traveled to accounts to regain trust, present solutions and direction going forward.  Recovered 90% of lost accounts (70 customers).

·      Managed marketing efforts to gain OEM business with 3 of the top HVAC companies.  Consulted OEM’s on consumer messaging and how it would integrate into current business, providing foundation for long-term success.


Product Marketing Manager

Responsible for building strategic product and marketing plan for US business segment, setting business direction and vision, new product lifecycle, and product launch requirements. Initiated and implemented channel development, brand management, voice of customer evaluations, product development and innovation plans, sales and service support, cost reductions.

·      Increased market share from 5% to 15% and sales revenue from $8MM to $55MM.

·      Collaborated with executive management, presented to Board of Directors at annual meeting, and provided direction for product category that established strategic course for 75% annual growth.

·      Directed product launch strategy for two new models to core product to capture retail channel market. Increased sales by $12MM in first year.

·      Drove product innovation to achieve competitive advantage in product category. Increased margin by 20%, improved channel differentiation, and expanded into niche markets.

·      Directed and implemented cost reduction strategy projects and utilization of obsolete inventory, achieving savings of $4MM.

·      Traveled to and coordinated with suppliers/partners internationally to direct component development for current and new products, reducing costs by15%.

·      Provided product and analytic support to sales force during customer visits that resulted in customer specific product development for major accounts, including Rheem, Eaton, Lennox, Lowe’s, and Home Depot.


Senior Demand Planner

Supervised and trained three production planners.Directed customer forecasting and operations scheduling required for all consumer product categories. Analyzed customer requirements versus demand flow information to determine optimal production plan.

·      Increased schedule accuracy and customer fulfillment rate by 20%.

·      Directed and implemented projects for utilization of obsolete inventory, achieving savings of $2.5MM.

·      Implemented new scheduling rules and techniques for operations, cutting parts shortages for manufacturing by 20% and schedule-change time-gap by 50%.



Mid-Level Management Certificate

University of Wisconsin - Madison - School of Business

Project Management Certificate

University of Wisconsin - Madison - School of Business


Take Genuine Interest in the Success of Those Around Me
Personal Accountability
Adobe Acrobat
Microsoft Office Suite


Sales and Marketing Professional, Leadership Executive with over 13 years of increasing leadership experience and P&L accountability with global-impact organizations.

I utilize my trust-building expertise and active leadership style to help organizations increase speed-to-market and at the same time lower costs.  I identify and improve trust with internal and external customers, which is essential to ensuring that any organization stays competitive in today's marketplace/economy.  Today, more than ever before, organizations that have high trust at all levels have a distinct competitive advantage.

Extensive, results-driven background in product marketing, brand management, customer presentations and sales management, strategic planning, performance and project management, demand planning. Entrepreneurial leader, high-energy innovator, able to build relationships with customers and distribution channels, turnaround a struggling business, and initiate and implement change that results in long-term, sustainable sales growth.

Skills / Specialties include:

Product Category CEO


Personal Accountability

Entrepreneurial Drive

Active Leadership

Marketing Management

Channel Management

Sales Management

New Product Development

Innovation Champion

Change Agent

Project Management

Brand Management

Voice of Customer Management


Spending time with my family and friends, traveling, networking, golf, hockey, basketball, working around the house, taking care of my cars, looking at my next car that I would like to buy

Most of All: Helping those around me to be happy, successful, and to grow, personally & professionally




Wisconsin Life Insurance


Wisconsin Health & Accident Insurance