Matthew Franco

Work experience

Work experience
Apr 2013 - Present

Digital Analyst Consultant

University of Michigan - Dearborn (through Conexess)
  • Currently supporting the UM-D digital team in redesign and production of the university’s website. Providing consultation in the areas of information architecture, usability and internal process optimization. 
Feb 2013 - Mar 2013

Freelance Interactive Project Manager/Video Producer

  • Produced three videos for Providence Health & Services. Hired through Backstory Films.
  • Managed web application design and development project for residential construction company (HM Homes).
Sep 2011 - Dec 2012

Project Manager and Usability Specialist

Concept Factory
  • Managed multiple simultaneous projects that involved UX programming and usability analysis in support of prototypes and production of touch screen human-machine interfaces and related embedded systems.
  • Acted as account manager and served as a communication conduit for production team members. Clients included Ford Motor Company, Chrysler Group LLC, Sub-Zero/Wolf, Hertz Navigation Solutions and Venturi.
  • Created and maintained project schedules and budgets using Microsoft Excel.
  • Defined project scope, identified tasks and critical paths; assigned tasks to various team members as needed. 
  • Influenced overall design and project direction while working with internal creative teams, software engineers, usability specialists and clients; lead creative brainstorming, production and discovery meetings.
  • Managed workflow for and facilitated communication between designers, animators and software developers. 
  • Assessed client needs and determined best approach for meeting those needs; anticipated and adapted production to changing needs and deadlines as necessary; tracked and monitored change requests.
  • Involved in the development and implementation of usability testing methodologies and prototyping practices.
  • Developed logic and flow diagrams and wireframes using Microsoft Visio; created other requirements documents; prepared production reports for upper-level management.
  • Improved existing, and implemented new, internal processes and protocols to increase company’s efficiency, productivity and quality control.
Jun 2011 - May 2012

Manager, Marketing & Communications (part-time)

Thomas Gregory Construction & Property Manager (Contract , part-time)
  • Developed and designed website, print materials, and overall brand identity.
  • Led online marketing initiatives using various tools and methods. 
  • Established customer service and internal communications protocols.
Apr 2011 - Jul 2011

Production Manager

Speedshape, Inc. (Contract)
  • Supervised shift coordinators and managed over 2,000 digital assets using Shotgun Studio software.
  • Facilitated communication between, and gave direction to, internal production teams, partners and vendors for the 2D-to-3D conversion of Spy Kids 4: All the Time in the World.
  • Prepared production reports and forecasts for senior producer and management team.
  • Reviewed final deliverables to ensure quality.
Oct 2010 - Dec 2010

Teaching Assistant - Multimedia Production

University of Washington (Contract)
  • Taught 10 undergraduate students production and project management skills; conducted workshops when possible; provided insight regarding content/story development.
  • Assisted students with production of short media projects related to human rights issues in Brazil.
Nov 2008 - Oct 2010



  • Produced development videos for University of Washington Foundation website and online Business-to-Business video for Athena Partners, a Seattle-based nonprofit dedicated to funding women’s cancer research.
  • Performed camera and lighting duties as Director of Photography for each video; recorded and mixed audio.
  • Coordinated and maintained post-production schedules; edited using Final Cut Pro.
  • Coordinated production and scheduled interviews; prepared questions and conducted interviews.
  • Communicated directly and worked with clients on a regular basis; received consistent positive feedback.
  • Searched for stock music, footage and images; researched licensing terms and acquired assets.
  • Scouted and acquired locations.
Apr 2007 - Oct 2008


Eyeplay, Inc.

  • Produced international award-winning, non-broadcast video for clients; including the Bill and Melinda Gates Foundation, Providence Health & Services, Fred Hutchinson Cancer Research Center, the Foundation for Early Learning, and Safeco Insurance.
  • Maintained video production and post-production schedules for as many as eight projects at a time.
  • Created and managed budgets ranging from $10,000 to $100,000; prepared statements of work. 
  • Directed production crews ranging in size from two to four people; directed professional talent. 
  • Managed and coordinated the production of 52 environmental, “Green Tips” for digital signage use.
  • Led creative team and managed workflow in post-production and graphic design; supervised all edit sessions.
  • Communicated with and involved clients on a regular basis; received consistent positive feedback.
  • Managed vendor relations; negotiated vendor rates.
Jan 2007 - Mar 2007

Script Supervisor

Josephine LLC/EKE Pictures (Contract)

  • Assisted Director with location scouting, shooting schedule, travel itineraries and other tasks.
  • Supervised script continuity. All duties performed were in support of the feature film Spy and the Sparrow.
May 2005 - Dec 2006

Freelance Television Producer

Detroit Public Television - WTVS (Contract)
  • Conceptualized and produced 10 full-length episodes of, and more than 30 segments for, the Detroit Public Television/WTVS-produced weekly children’s show Get Up! Get Out!, including an EMMY Award-winning “Creature Feature” segment.Credited as Episode/Segment/Associate Producer depending on the project.
  • Wrote scripts and copy for Get Up! Get Out! segments/shows and website.
  • Directed studio and remote production crews, professional and non-professional on-screen talent.
  • Produced multiple segments for Artserve Michigan’s 20th and 21st Annual Governor’s Awards for Arts & Culture, including the EMMY nominated “Emerging Artist” segment.
  • Produced video profiles for Blue Cross and Blue Shield of Michigan’s Angel Awards for two consecutive years.
  • Constructed script, performed live logging for multiple cameras and assisted in edit decision making as Associate Producer for national PBS special, Cooking Thin and Loving Food with Chef Kathleen.
  • Developed, produced and assisted with several DPTV outreach projects.
  • Assisted in program and strategy development for national pledge events.
  • Supervised edit sessions on Final Cut Pro and linear editing systems.
  • Completed all projects on time and on budget.
Sep 2004 - Dec 2004

Production Office Assistant

Dan Films, Ltd. (Internship)

  • Developed plans and materials for script workshop.
  • Prepared casting lists and location scouting reports.
  • Performed additional various duties in support of pre-production and distribution.
Feb 2004 - Aug 2004

Freelance Television Producer

Detroit Public Television - WTVS (Contract)

  • Co-produced Detroit Loves Sesame Street, a thirty-minute television show commemorating Sesame Street and its characters for Sesame Street’s 35th anniversary. 
  • Directed studio and remote production crews for multiple projects.
  • Supervised editing of promotional spots for the DPTV-produced cultural talk show, American Black Journal.
  • Assisted in the production of the DPTV-produced competitive bicycle racing show, Nas-Track Racing.
  • Wrote copy for promotional spots, billboards and press releases.
  • Completed all projects on time and on budget.
Jul 2003 - Aug 2003

Teaching Assistant

Michigan State University (Contract)
  • Instructed students in the proper use and maintenance of digital video cameras, basic non-linear editing and other related areas.
  • Facilitated classroom discussions with filmmakers on production practices, treatment styles and other related areas.