I am a graduate of Elizabethtown College with a Bachelor’s Degree in Business Administration and a concentration in Marketing. In my time studying marketing at Elizabethtown I followed the available electives and course curriculum to the highest level, even completing an independent research content analysis study of print sources covering media consolidation issues. I compiled this research and presented the findings, entitled “A Little Perspective, Please? Business Voice versus Consumer Choice" at the Elizabethtown College alumni conference. Coupled with extensive work in creating and implementing survey instruments, online marketing strategies, and brand management I excelled throughout my marketing coursework so much so that I was the proud recipient of the Marketing Student of the Year award in 2009. I believe Scott Stratten, author of the recently published “UnMarketing” said it best “…if you believe business is built on relationships, then why not make building relationships your business?" I truly take this notion to heart and it represents the epitome of what I hope to achieve as a marketing professional. Through my employment at T. Rowe Price, Advanced Radiology and the Continuing Education Department at Elizabethtown College, I’ve worked in the capacity of a customer service/ marketing representative and office assistant for over four years. At each of my previous places of employment I was directly in charge of several crucial business functions, excelling at time management and organizational structure as well as written and verbal communication. I have extensive experience in database maintenance and demographic research that lead to a successful response rate to direct mail campaigns. In addition to my resume, I have several recommendations available on my LinkedIn profile (please follow the link above.) Every interaction is a chance to add value and build the brand. With that notion in mind, I am dedicated to understanding and engaging the audience and utilizing this knowledge to build quality, lasting relationships to foster growth and continued success.Please contact me at Matthew.Colly@gmail.com
To utilize my experience, academic understanding, and creative vision towork as a contributing member of a marketing team to provide groundbreaking marketing and communications strategies to not only reach the audience, but continue to grow the brand through memorable and innovative campaigns.
Oct 2009 - Sep 2010
Retail Investment Services
Emphasis on providing outstanding telephone services to shareholders by accurately fulfilling service requests, processing unsolicited sales/ purchase orders, introducing new services, and provide appropriate sales leads to the Investment Guidance Group.
Jan 2007 - May 2009
CCEDL Office Assistant
Emphasis on PR and facilitator assistance to optimize student success and ensure the value proposition put forth by the College of Continuing Education and Distance Learning. Secondary roles included demographic and psychographic research and directed mailings to boroughs for the launch of our new site in York, PA.
Jun 2004 - Dec 2005
Emphasis on professional interaction with patients and Radiologists to provide an organized and secure path for medical information.
Aug 2005 - May 2009
Marketing Student of the Year Elizabethtown College Department of Business, 2009
Awarded to a marketing student who excelled in Marketing Management as voted by the faculty.
Student Presenter Elizabethtown College Student Conference in Business and Economics, 2009
"A Little Perspective, Please? Business Voice vs. Consumer Choice: A Media Consolidation Study"