Initiated corporate spin-off and re-branding from larger enterprise. Crafted and launched new brand promise while promoting adjusted brand value to current clients and new clients. Led executive team to develop short- and long-range business plans, with departmental objectives, market analysis, forecasting and key performance indicators (KPIs). Personally lead corporate marketing, advertising and sales functions with full P & L responsibilities. Built highly effective direct and channel marketing and sales plans and advertising campaigns using strategic planning and partnerships, lead generation and nurturing, media relations and cross-promotional campaigns.
·Built block of over $7,000,000 annual sales in territory based, solutions oriented, vertical selling environment
·Closed big-ticket sales (over $1,000,000 each) by managing high pressure presentations to committees of multiple c-level decision makers in highly technical environments with frequently changing compliance regulations in competitive markets
·Reduced time-to-presentation over 50% while leading group presentations, building highly effective teams,managing weekly internal group meetings, blending personalities, and mentoring / coaching personnel
·Pioneered breakthrough social media strategy improving ROI by nearly 200% attracting national media attention
·Increased outbound leads of c-level decision makers by over 200% by implementing telephone prospecting campaigns and strategically targeting database of 7000 prospects, managing outbound callers, writing scripts
·Improved department effectiveness, analyzed methods, costs and results, revised internal training programs
·Established reputation as an expert resource while regularly contributing to newspaper, magazine and blog articles by nurturing relationships with media