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Summary

I offer your organization a track record of consistently meeting goals & delivering a high level of job performance.

I produce results in individual contributor, management and consulting roles. I offer a history of positively impacting all aspects of revenue production, from brand concept to product sale. I have the proven ability to spot trends and strategize accordingly. I build strong relationships with clients and team members that generate improved collaboration and revenue growth over time. Directs personnel and resources to produce high quality outcomes.

Work experience

Jul 2013Present

Consultant

MonkeySuit Marketing

Consult with owner-operator organizations who want to increase revenue from new relationships generated online. Outline ROI (expected results driven by budget constraints.) Design web assets (sites, profiles, tools, dashboards, etc...) Deliver revenue opportunities (conversation funnels, engagement opportunities, sales ready leads.) Develop “Smarketing” integration (sales and marketing) within client New Business functions.

Increasing Revenue for service and manufacturing companies, government organizations, non-profits

Aug 2012Jul 2013

Consultant and New Business Developer

SyncShow Interactive

Responsible for marketing and sales for digital marketing agency. Sold full-service digital inbound marketing packages. Increased sales lead activity via inbound marketing. Spearheaded development of formal sales process. Promoted the agency brand via outbound sales. Cultivated speaking opportunities to improve thought leadership reputation and gain market exposure.

Improve sales lead quality by analyzing lead sources, improving interaction online and via email

Increased sales leads count 25% by analyzing and adjusting design of online assets

Increased sales lead form submissions 30% by evaluating and improving lead funnel performance

Jan 2006Aug 2012

Vice President of New Business

HealthCorp Solutions

Initiated corporate spin-off and re-branding from larger enterprise. Crafted and launched new brand promise while promoting adjusted brand value to current clients and new clients. Led executive team to develop short- and long-range business plans, with departmental objectives, market analysis, forecasting and key performance indicators (KPIs). Personally lead corporate marketing, advertising and sales functions with full P & L responsibilities. Built highly effective direct and channel marketing and sales plans and advertising campaigns using strategic planning and partnerships, lead generation and nurturing, media relations and cross-promotional campaigns.

·Built block of over $7,000,000 annual sales in territory based, solutions oriented, vertical selling environment

·Closed big-ticket sales (over $1,000,000 each) by managing high pressure presentations to committees of multiple c-level decision makers in highly technical environments with frequently changing compliance regulations in competitive markets

·Reduced time-to-presentation over 50% while leading group presentations, building highly effective teams,managing weekly internal group meetings, blending personalities, and mentoring / coaching personnel

·Pioneered breakthrough social media strategy improving ROI by nearly 200% attracting national media attention

·Increased outbound leads of c-level decision makers by over 200% by implementing telephone prospecting campaigns and strategically targeting database of 7000 prospects, managing outbound callers, writing scripts

·Improved department effectiveness, analyzed methods, costs and results, revised internal training programs

·Established reputation as an expert resource while regularly contributing to newspaper, magazine and blog articles by nurturing relationships with media

Jan 2009Aug 2012

Managing Partner

EnClave Social Media

Built niche social media firm helping small business owners increase sales. Consulted with clients to develop highly effective long-term marketing communications, advertising and business plans including market analysis, forecasting, strategic planning, analytics, interpretation and adjustments. Concepted and developed entire brand schemes including logo designs, website strategy, blog strategy, social media and new media user experiences. Outsourced and coordinated personnel to deliver comprehensive, cohesive project fulfillment while cutting costs. Full P & L responsibilities. Co-authored lead generation articles, white-papers, and an eBook.

·Consistently beating budget and time constraints by over 10% and delivered high quality client projects while working with over a dozen clients in solutions oriented, vertical selling environment

·Shortened sales cycle by an average of over 10% while decreasing time-to-close for B2B clients

·Increased inbound leads by over 300% overall and generated inbound leads in brand new markets by using many social media and emerging new media tools in extremely competitive niches

·Built email newsletter lists with hundreds of opt-in recipients and an open rate of over 20% to increase brand awareness by publishing weekly technical, and monthly promotional, emails and newsletters

·Increased total online traffic by 4000% and developed thought-leadership reputation by creating data-driven content marketing using issues specific blog posts and articles and press releases (HubSpot blog grade 94)

·Achieved page 1 search engine rank for dozens of keywords in highly competitive niches using SEO, blogs, online articles, videos, podcasts, FaceBook, LinkedIn, and Twitter (HubSpot Twitter grade 100)

Education

Bachelors

Kent State University

Liberal Arts with Visual Communications and behavioral economics concentrations

Skills

Inbound Marketing
Communication Strategy
Online Marketing
Search Engine Marketing
Speaking Engagements
Social Media Sales
SALES: sold packaged and custom built social media solutions to area businesses
Key Account Development & Retention
Social Media Marketing

WordPress, Twitter, YouTube / Vimeo, FaceBook, LinkedIn

Pricing & Contract Negotiations
Revenue & Profit Margin Growth
Sales Systems
Sandler Sales Institute Member since 2002 Dale Carnegie Management Training Dale Carnegie Sales Training
Management

Account Management, Project Management, Personnell Management Relationship Management, Team Management

Computer Software

CRM: Sage ACT! Premium, SalesForce.com, Zoho

EMAIL: Swiftpage, Goldmail, Constant Contact, MailChimp

Graphics: KompoZer, Gimp & Many others  

Interest

Team Whoohaa / Ambrose Properties

Semi-pro mountain bike racing team

Akron, Ohio

Chief Development Officer and Team Member

Marketed and managed top tier semi-pro mountain bike racing team, interviewed and contracted with elite cyclists, sold corporate sponsorships and promotions, designed brand scheme from logo creation to apparel design and apparel acquisition to team member education about sponsors (script writing) for use in public facing promotional situations, managed budgets, equipment, rosters and administration (forms, fees, etc.)

  • Direct interaction with hundreds of consumers as well as 8 podium finishes in 12 Midwest regional team races

Custom

I bring an improvement oriented, ownership attitude to your company. I am an organized self-starter & independent thinker, an innovative problem solver & persuasive listener with superior verbal reasoning skills.

Certifications

Mar 2002Present

Right Track Sales / Presidents Club Lifetime Member

Sales Concepts Inc. / Sandler Sales System
Apr 2013Present

Inbound Marketing

Hubspot Inc.
Aug 1999Present

Sales Effectiveness

Dale Carnegie