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E-Commerce & Digital Marketing Experience

Jan 2015Present

Marketing and Operations

GrowAce.com
  • Managed all digital marketing initiatives to drive conversions
  • Wrote compelling product listings to generate leads and improve overall quality score
  • Crafted graphic design, logo, and product images that match our branding and messaging
  • Designed and built over 10+ conversion friendly landing pages
  • Developed product messaging and brand identity
  • Act as department head, manage, grow & lead both customer service and development team
  • Oversee day-to-day operations of all marketing channels
  • Manage and optimize Facebook Ads to increase brand awareness and sales, averaging 500% ROI in sales conversions.
  • Responsible for raising $1.5MM+ in revenue within 1 year through successful product launches and social media marketing campaigns

Notable Achievements:

  • Spearheaded a 30 day outreach campaign by working with YouTube influencers with $0 budget:
    • Reached an audience of 150,000+
    • $16,400+ in affiliate sales
    • 900+ new YouTube subscribers
    • 800+ new Facebook followers
    • 700+ new newsletter subscribers
    • 400+ new Instagram followers
  • Coordinated a successful product launch that raised $770,000+ in revenue and sold over 500+ units in the first 5 months
  • Responsible for raising $209,000+ in revenue with an annual cost of sale of 28.22% and an ROI of 372% in less than a year through Facebook Advertising
Jan 2009Present

Digital Media and Customer Service Manager

BikeBerry.com
  • Managed, grow and lead media department that made BikeBerry.com the #1 brand in motorized bicycling niche by utilizing social media, email marketing, content marketing, and YouTube videos.
  • Accelerate brand awareness by spearheading social media engagement strategy.
  • Create "ever-green" video content to decrease ad spend by 50% and increase sales to 30%.
  • Doubled our YouTube subscribers in 1 year (from 7,000 to 14,000+ subscribers).
  • Supervise retail and digital team to increase customer retention and loyalty
  • Responsible for email marketing strategy to engage and retain customers
  • Responsible for raising $145,000+ in revenue with an annual ROI of 410.89% through Facebook Advertising in less than a year
Aug 2014Nov 2014

Project Manager

Jumpcut Studios | Simple Pickup LLC
  • Strategize Simple Pickup's "Fat Suit Tinder Date (Social Experiment)" videos which became massive viral hits (22 million+ total views in 2 months).
  • Spearhead inaugural launch for Simple Pickup's "Project Go" Halloween Sale which garnered $10,000+ sales and gained 500+ new members in 4 days.
  • Manage thousands of upsells through customer service emails in 3 months.

Education

May 2013

Bachelor of Arts | Radio - TV - Film Major

California State University-Fullerton

References

Kong Pham - CEO of Simple Pickup LLC

Elizabeth Ai - Producer for Vice Media Inc.

Jack Lin - CEO of Niche Webstores, Inc.

About Me

I'm passionate about building businesses that help and serve people from all walks of life. I enjoy investigating and discovering people's pain points and help guide them to services and/or products that solve their problems.

My specialties include 10+ years of long or short form online video production, 10+ years of graphic design with Adobe Photoshop, 5+ years in people management, and 3+ years of Facebook ad management.