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Digital Video Editor Experience

Jan 2015Present

Marketing and Operations

GrowAce.com YouTube Channel
  • Produce/Edit YouTube video content to educate our customers and audience on how to grow crops indoors.
  • Manage and curate yearly content schedule.
  • Optimize YouTube video SEO and Tags to increase audience reach.
  • Doubled our YouTube subscribers in 1 year (from 4,000 to 8,000+ subscribers).
  • Manage and optimize Facebook Ads to increase brand awareness and averaging 500% ROI in sales conversions.
Jan 2009Present

Digital Media Director

BikeBerry.com YouTube Channel
  • Accelerate brand awareness by spearheading social media engagement.
  • Create "ever-green" video content to decrease ad spend by 50% and increase sales to 30%.
  • Doubled our YouTube subsribers in 1 year (from 7,000 to 14,000+ subscribers).
  • Supervise retail and digital team to increase customer retention and loyalty
  • Change bi-weekly newsletters to weekly to decrease subscriber drop rates and secure company's first-to-market position with new offerings.
Aug 2014Nov 2014

Project Manager

Jumpcut Studios | Simple Pickup LLC
  • Strategize Simple Pickup's "Fat Suit Tinder Date (Social Experiment)" videos which became massive viral hits (22 million+ total views in 2 months).
  • Spearhead inaugural launch for Simple Pickup's "Project Go" Halloween Sale which garnered $10,000+ sales and gained 500+ new members in 4 days.
  • Manage thousands of upsells through customer service emails in 3 months.

Oct 2013Dec 2013

Co-Director/Editor/VFX

University of California, San Diego | DH Lab Oasis Project
  • Conceptualized overall visual aesthetics from beginning to end of the project while maintaining an open-mind for constructive notes and changes with our clients.
  • Organized and coordinated camera, talent, and lighting team with efficiency, keeping schedule with our tight deadline.
Dec 2013Aug 2014

Additional Media Experience

Various Companies

BuzzFeed Partners | Clean&Clear: 2nd Assistant Camera

Seventeen Magazine | YouTube Channel: Digital Imaging Technician

YOMYOMF | YouTube Channel: Assistant Director for various projects

Education

May 2013

Bachelor of Arts | Radio - TV - Film Major

California State University-Fullerton

Skills

Final Cut Pro
8+ years of strong experience.
Adobe Creative Suite

10+ years Photoshop | 3+ years After Effects | 3+ years Premiere Pro

Social Media
YouTube, Facebook, Instagram, Twitter, Vine, and Snapchat

References

Kong Pham - CEO of Simple Pickup LLC

Elizabeth Ai - Producer for Vice Media Inc.

Jack Lin - CEO of Niche Webstores, Inc.

Portfolio

About Me

I specialize in creating strategic videos with a proven track record in producing positive engagement and sales increases. I have 8+ years of experience with long and short format independent films as well as digital content specifically made to aggregate thousands of followers and millions of views.