- Folldalsheia 44F, Bergen 5239 Hordaland
- [email protected]
Digital Marketer and Search Engine Marketing expert with over 17 years industry experience. During this time I have delivered digital strategy for many leading global brands including Coca Cola, Mercedes, Hotels.com. Currently based in Bergen, Norway where I have worked with many of Scandinavia’s most recognizable names including DnB, Norsktipping, Nav, Kavli and Tryg.
Digital Marketer and Search Engine Marketing expert with over 17 years industry experience. During this time I have delivered digital strategy for many leading global brands including Coca Cola, Mercedes, Hotels.com.
Currently based in Bergen, Norway where I have worked with many of Scandinavia’s most recognizable names including DnB, Norsktipping, Nav, Kavli and Tryg. I have experience working with companies of all shapes and sizes within the retail, automotive, entertainment, financial services, hospitality, information technology, telecommunications, premium electronics, luxury retail and ultra high net worth consumers. I specialize in the development of unique and engaging B2B2C brand experiences throughout the supply chain to foster strategic synergies between enterprise and consumers.
I am a native Englishman and Norwegian resident who before moving to Norway worked in Australia, US and the UK. As a passionate marketer and technologist I frequently write on the subject through my website brandstories.no I am an enthusiastic speaker at Industry seminars and events. My passions are SEO, Content, Social, Mobile and Video marketing as well as user experience optimization and web analytics.
Partner at (6 years 1 month) Digital Media Group is a company that grew out of the need to create effective technical solutions for marketing and advertising agencies. DMG has successfully delivered marketing strategy and technical solutions for many large international companies.
Magnet Media DMG helped Magnet Media bring their Page1 traditional print magazines onto the web. Developing an online publishing portal that syndicates content across social Media and other digital platforms.
KeyTeq AS Target Insight is a SEO tool for agencies to manage and optimize a large portfolio of clients. The tools has a unique algorithm that identifies the content to optimize as well as showing how, when and why it should be done. The tool has full task and team management functionality and multi channel KPI reporting.
Search Engine marketer at MicroChannel technology 2003-2004(1 year) Working with one of the pioneers of the Search marketing industry I was responsible for both Organic and Paid search marketing campaigns for companies such as Coca Cola and Hotels.com. I was the 35th person in the world to be accredited with the Google AdWords professional qualified status. During this time I was also helping to develop the" makemetop" search marketing tools that would go on to be sold and licensed by IBM. Skills & Expertise SEM Web Analytics Digital Strategy
Head of Marketing at 2004-2008(4 years) During my time heading the Search team the channel went from 3 clients to over 200 with a revenue increase from NOK 800, 000 to over NOK 20 million within 18 months. I was responsible for the pay per click pricing model, setting up packages, process, reporting, recruiting, training and campaign management. I was directly responsible for search marketing strategy for companies such as NorskTipping, If forsikring, Skyss, NAV, Fotoknudsen and many more.
As a consultant and founder I was responsible for developing the company in the first year. Services included digital strategy, performance marketing, SEO, social and content marketing. The company is now one of the largest and most respected search marketing companies in Norway.
Customer profiling on ecommerce platforms
Developed Digital Strategy for many leading brands
Video, article, audio,
Measurement strategy, implementation, reporting
Brand building, creative marketing, community building, advertising
Technical, content, reputation,
Power user of Google Analytics
Power user of Google’s programmatic advertising platform
Power user of Google Adwords
The professional qualification in emarketing from the chartered institute of marketing in the UK
Professional qualification in Web analytics