Matthew Robinson

  • Folldalsheia 44F, Bergen 5239  Hordaland
Matthew Robinson

SEARCH ENGINE MARKETING EXPERT

Summary

Digital Marketer and Search Engine Marketing expert with over 17 years industry experience. During this time I have delivered digital strategy for many leading global brands including Coca Cola, Mercedes, Hotels.com. Currently based in Bergen, Norway where I have worked with many of Scandinavia’s most recognizable names including DnB, Norsktipping, Nav, Kavli and Tryg.

Summary

Digital Marketer and Search Engine Marketing expert with over 17 years industry experience. During this time I have delivered digital strategy for many leading global brands including Coca Cola, Mercedes, Hotels.com.

Currently based in Bergen, Norway where I have worked with many of Scandinavia’s most recognizable names including DnB, Norsktipping, Nav, Kavli and Tryg. I have experience working with companies of all shapes and sizes within the retail, automotive, entertainment, financial services, hospitality, information technology, telecommunications, premium electronics, luxury retail and ultra high net worth consumers. I specialize in the development of unique and engaging B2B2C brand experiences throughout the supply chain to foster strategic synergies between enterprise and consumers.

I am a native Englishman and Norwegian resident who before moving to Norway worked in Australia, US and the UK. As a passionate marketer and technologist I frequently write on the subject through my website brandstories.no I am an enthusiastic speaker at Industry seminars and events. My passions are SEO, Content, Social, Mobile and Video marketing as well as user experience optimization and web analytics.

Work History

Work History
Apr 2015 - Present

Head of Digital Brand Strategy

Keyteq AS
Head of Strategy at Keyteq AS (4 months) My job is to help brands communicate their unique story through content, search, social, video and mobile marketing. I provide opportunity assessment, goal and objective forming and multi channel marketing strategy across all digital devices.
Oct 2012 - Mar 2015

Head of Search Marketing

Keyteq AS
Head of Search Marketing at (2 years 6 months) Responsible for the search marketing channel at Keyteq. The channel is delivering excellent results for companies such as Friele, Heinemann duty free, Falck Nutec, Sparebanken Vest, Lampehust, Haugenbok, Ting and many more. The channel is set for continued growth in 2015 with services provided through MB skandinavia.
Jan 2009 - Jan 2015

Partner

Digital Media Group Canada

Partner at (6 years 1 month) Digital Media Group is a company that grew out of the need to create effective technical solutions for marketing and advertising agencies. DMG has successfully delivered marketing strategy and technical solutions for many large international companies.

Magnet Media DMG helped Magnet Media bring their Page1 traditional print magazines onto the web. Developing an online publishing portal that syndicates content across social Media and other digital platforms.

KeyTeq AS Target Insight is a SEO tool for agencies to manage and optimize a large portfolio of clients. The tools has a unique algorithm that identifies the content to optimize as well as showing how, when and why it should be done. The tool has full task and team management functionality and multi channel KPI reporting.

2003 - 2005

Search Marketer

makemetop

Search Engine marketer at MicroChannel technology 2003-2004(1 year) Working with one of the pioneers of the Search marketing industry I was responsible for both Organic and Paid search marketing campaigns for companies such as Coca Cola and Hotels.com. I was the 35th person in the world to be accredited with the Google AdWords professional qualified status. During this time I was also helping to develop the" makemetop" search marketing tools that would go on to be sold and licensed by IBM. Skills & Expertise SEM Web Analytics Digital Strategy

2004 - 2008

Head of Paid Search

Be Found

Head of Marketing at 2004-2008(4 years) During my time heading the Search team the channel went from 3 clients to over 200 with a revenue increase from NOK 800, 000 to over NOK 20 million within 18 months. I was responsible for the pay per click pricing model, setting up packages, process, reporting, recruiting, training and campaign management. I was directly responsible for search marketing strategy for companies such as NorskTipping, If forsikring, Skyss, NAV, Fotoknudsen and many more.

2007 - 2008

Founder and Consultant

Online Media Group

As a consultant and founder I was responsible for developing the company in the first year. Services included digital strategy, performance marketing, SEO, social and content marketing. The company is now one of the largest and most respected search marketing companies in Norway.

Education

Education
2001 - 2003

Masters Degree: Internet Marketing

Curtin University of Technology

Customer profiling on ecommerce platforms

1998 - 2001

Bachelors Degree: Communications Marketing

University of Wolverhampton

Communications marketing

Skills

Skills

Digital Strategy

Developed Digital Strategy for many leading brands

Content Marketing

Video, article, audio, 

Web analytics

Measurement strategy, implementation, reporting

Social Media marketing

Brand building, creative marketing, community building, advertising

Search Engine Marketing

Technical, content, reputation, 

Certifications

Certifications
2015 - 2016

Google Analytics Professional

Google

Power user of Google Analytics

Google Double Click

Google

Power user of Google’s programmatic advertising platform

2015 - 2016

Google Adwords professional

Google

Power user of Google Adwords

2003 - 2004

Chartered Institute of Marketing Emarketing award 

CIM England

The professional qualification in emarketing from the chartered institute of marketing in the UK

2006 - 2007

Analytics award of Achievement

University of British Columbia

Professional qualification in Web analytics