Search Engine Marketing Manager
- Manage and optimize 150,000+ keywords from 400+ Search, Display and Retargeting PPC campaigns across Google AdWords and the Yahoo Bing Network.
- Grew paid search client spend by 1,291% from $67,000 to $932,000.
- Responsible for analyzing, recommending and implementing Paid Search strategy resulting in 300% reduction in paid search cost per lead for national home service client.
- Responsible for all digital reporting, including the implementation of a new analytic dashboard solution.
- Created landing pages and use A/B testing that lead to a 125% increase in conversion rates.
- Run on and off site SEO campaigns that lead to a 37% increase in YoY organic traffic.
- Help in new website project management and development by creating web analytics plans and assisting with WordPress development.
- Creation and implementation of dynamic phone tracking campaigns resulting in more robust lead funnel reporting.
- Implement and optimize web marketing automation solutions to connect client CRM's to lead generation campaigns.
- Presented key findings and optimization strategies at a client's national sales conference.