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Matt Ayers

Search Engine Marketing Manager at Rawle Murdy

Work History

September 2014Present

Search Engine Marketing Manager

Rawle Murdy

 Manage and optimize 150,000+ keywords from 400+ Search, Display and Retargeting PPC campaigns across Google AdWords and the Yahoo Bing Network.

- Grew paid search client spend by 1,291% from $67,000 to $932,000.

- Responsible for analyzing, recommending and implementing Paid Search strategy resulting in 300% reduction in paid search cost per lead for national home service client.

- Responsible for all digital reporting, including the implementation of a new analytic dashboard solution.

- Created landing pages and use A/B testing that lead to a 125% increase in conversion rates.

- Run on and off site SEO campaigns that lead to a 37% increase in YoY organic traffic.

- Help in new website project management and development by creating web analytics plans and assisting with WordPress development.

- Creation and implementation of dynamic phone tracking campaigns resulting in more robust lead funnel reporting.

- Implement and optimize web marketing automation solutions to connect client CRM's to lead generation campaigns.

- Presented key findings and optimization strategies at a client's national sales conference.

March 2013August 2014

Search Engine Marketing Director

Disaster Restoration, LLC

- Day-to-day management of paid and natural search engine marketing campaigns
- Identify and report click fraud and submit requests for investigation
- Monitor and evaluate search results and performance across the major search channels
- Monitor and administer web analytics dashboards, reports and keyword reporting tools.

- Implement link building campaigns in coordination with SEO goals
- Provide SEO analysis and recommendations in coordination with elements and structure of websites and web pages
- Local Listings/Local SEO
- Online Reviews/Online Reputation Management

- Hiring and managing a small team of offsite web development workers.

Apr 2012Present

Freelance Web Developer

- WordPress design and development

- CPA, CPC, CPM lead generation

- Local SEO and Paid Search marketing



Bachelor of Science in Management | Emphasis in Entrepreneurship

Clemson University