My role is to oversee the technical direction of the business and I am involved with all aspects from infrastructure to systems design, software development, business continuity and disaster recovery. I represent the company with our telephony, internet, hardware and hosting providers. I have helped to formulate our IT risk framework, and broader IT strategy. I consult to our business intelligence and marketing teams, and write a lot of prototype code. Over this time we have built a highly available e-commerce service, with redundancy throughout the infrastructure, and a culture of continuous delivery.