Summary

A dedicated and enthusiastic professional, combining a strong academic background with an excellent understanding of the digital communications sector. Passionate about achieving targets and objectives, with the proven ability to exceed expectations. Possesses excellent interpersonal, communication and negotiation skills and the ability to develop strong internal and external relationships. Enjoys being part of, as well as leading, a successful and productive team and thrives in highly pressurised and challenging working environments. 

Work History

Work History
Sep 2010 - Present

Senior Account Manager

Digital PR

Working across all Digital PR - H&K’s business sectors, providing strategic counsel on integration of digital and social media into Italy and EMEA comms campaigns for clients such as Epson, DANONE, Adecco and SKY. 

DANONE ITALIA

  • Project management of PR and CSR activities
  • Digital and Social Media for the DANONE CSR program, inc. crisis monitoring and management

CIELO TV –Sky Italy Group

  • Project leader for user generated media (i.e. Blogs, Forums, Social Networks and News Sites) analysis and reporting activities
  • Strategic analysis and planning of events with bloggers and Key Opinion Leaders online to leverage positive sentiment around the brand and its product range

EPSON ITALIA

  • Digital Strategist for social media activity on blogs, forums and social networks
  • Project lead and strategist for Epson’s Facebook activities (inc. community management activity and content generation)
  • Strategic and creative direction of the “Print your photo album” Facebook App
  • Blogger / influencer engagement activities to support PR strategy

ADECCO

  • Project leader for Adecco’s social media strategy
  • Creating training materials and running training sessions on digital best practices
  • Consultancy activity for the setup of user generated media brand monitoring and analysis via Vox Populi, Digital PR’s proprietary monitoring system
Jan 2009 - Aug 2010

Project Manager

E3 Digital marketing company

Working as project manager in charge of providing materials (Inc. Brief, debrief, timing, site tree, workflow chart) for the creative and tech team, providing strategic counsel across client’s roster.

BMW GROUP– BMW, BMW Motorrad, Mini.

  • Project leader for BMW Group’s social media strategy
  • Coordination of activities with BMW Group corporate website to improve performance of social media marketing campaign (including E-marketing and offline activity)
  • Facebook advertising campaign planning and management (inc. Pay per fan campaign, Sponsored ad campaign, Facebook app)
  • Definition of KPIs and campaign reporting

FIAT Group– Chrysler, Dodge, Jeep

  • Project manager for website SEO and SEM activity each of the three sub-brands’ landing pages
  • Analysis of the websites’ performances via Google Analytics
  •  Definition of KPIs and campaign reporting

BACARDI GROUP– Grey Goose Vodka

  • Project management of “Grey Goose Helmet” online competition
  • Management of the “A Small World” advertising campaign
  • Email marketing affiliation programme management to increase traffic to Grey Goose Helmet contest website.
  • Analysis of the website performances via Webtrends.
  • Definition of KPIs and campaign reporting.
Oct 2007 - Dec 2008

Project Manager / Consultant

FullSix S.p.a.

Working in one of the most renowned Italian digital marketing agency, I was promoted from Junior Consultant to Project Manager, where I was in charge for Barilla’s, Italian leading industry in food and beverage sector, web and CRM activities.

Barilla, Microsoft, Gilera, Lottomatica.

  • Project Management for the digital CRM activities of national and international clients.
  • Roll-out and maintenance activities.
  • Social Media Marketing and SEO Consultancy.
  • Production of a viral for BetterMobile, Lottomatica’s mobile app

Education

Education
Sep 1993 - Jul 1998

Diploma di maturità scientifica

Liceo scientifico

Skills

Skills

SEO and SEM

Social media marketing

Microsoft Office

Web trends analysis