Work History

Work History

Additional Experience

FIRST MICHIGAN BANK CORPORATION - Holland, MI

Regional Marketing Manager - Developed and managed bank, Trust, and brokerage marketing strategy; deployed and managed promotional initiatives and advertising plans, market research, and pricing strategies.

Branch Sales Manager - Managed a regional banking facility, retail and commercial business development, servicing, operations, budgeting and business planning.

FOREMOST INSURANCE COMPANY - Grand Rapids, MI

Retail Marketing Manager - Managed the remarketing of foreclosed real estate and manufactured housing; managed sales, claims management, title servicing staff (48 total staff members).

Service Marketing Manager - Developed marketing strategy and managed the sale of Loan Portfolio Valuation and Risk Consulting services to institutional investors, portfolio brokers, and the Resolution Trust Corporation.

Loan Servicing Manager - Managed a team of 13 loan adjustors to enhance loan portfolio performance and minimize foreclosure losses.

May 2005 - Present

Vice President, Online Marketing

Wachovia Bank, A Wells Fargo Company

Lead the development, implementation and optimization of online channel marketing strategy across all lines of business to drive customer acquisition, expand channel sales, and elevate online brand consideration.

  • Expanded production by 30%+ annually across multiple business lines.
  • Managed online channel media budgets consistently within plan for both direct-response and brand advertising.
  • Effectively optimized 3party (paid) online media, email, and targeted advertising on Wachovia.com, driving account acquisition costs down by 36% or more while substantially exceeding production goals.
  • Developed and deployed award-winning rich-media websites in 2007 and 2008 to drive Brokerage lead generation.
  • Hired and trained a team of 11 marketing managers, with five of these promoted to other roles over four years.
Jan 2002 - May 2005

Sr. Communications Officer

Wachovia Bank, A Wells Fargo Company

Worked with product management teams to develop marketing strategies for Cash Management and Information Services products; managed the market positioning and promotion of 77 cash management products.

  • Developed flexible online and offline communication platform and sales tools to assist with the evolution of Wachovia’s Cash Management product suite during the merger with First Union.
  • Managed Wachovia brand implementation and components of product communication strategy for Treasury Services Division.
  • Coordinated division merger communications to assure successful client platform migration.
Jan 2001 - Jan 2002

Marketing Manager, Treasury Services Business Launch Center

Wachovia Bank, A Wells Fargo Company

Developed and launched the foundation marketing strategy for Treasury Services Workwares B-to- B online marketplace and related E-business initiatives

  • Managed initial marketing and user experience features of WorkWares e-marketplace, coordinating interactive design agencies to refine visual and navigational features to achieve design objectives.
  • Developed marketing, sales and brand strategy for assistantTreasurer.com (web- enabled Treasury Management).
  • Worked with Marketplace supplier organizations to develop UI enhancement strategy and assure smooth operational integration with the online platform.
Oct 1998 - Jan 2001

Senior Engagement Manager

Crow Chizek and Company LLP

Contract marketing executive for three community banks under multiyear outsource marketing agreements

  • Simultaneously managed multi-year marketing contracts for three banks, billing $1.43 million annually.
  • Designed and managed 3-year integrated promotional strategies across each client bank’s products.
  • Revised client pricing strategies, providing each client bank with up to $1 million top line benefit over three years.
Jan 1996 - Oct 1998

Account Executive

PMI Mortgage Insurance Company

Engaged with Michigan-based mortgage brokers and banking executives to develop wholesale insurance sales relationships; provided consulting services, sales and underwriter training, and promotional guidance to help drive client business growth and increase insurance sales.

  • Aggressively grew sales volume 80% to $10.5 million in monthly insurance commitments, driving market share in key markets from .5% to 13.5% in two years.
  • Expanded active customer base by over 200% in eighteen months.