Matt Musico

  • Fairfield CT

Social Media Specialist

Work History

Work History
Feb 2015 - Present

Social Media Manager

Speaker Launcher

Have complete control over the week-to-week sharing schedule for Twitter, Facebook, LinkedIn and Google+.

Each social media page has a different sharing strategy, and total following has increased by over 100. Different information is presented on each medium, showing followers why it's necessary to follow every page. This has led to a drastic increase in engagement, as well.

Nov 2014 - Present

Social Media Director

CampusSports.net

Campus Sports is a start-up venture that aims to be the no. 1 source for all major college athletics.

I lead a team of three to implement a comprehensive and unique social media sharing strategy across Twitter, Facebook and Instagram.

Focusing on the peak times to share posts with followers, Twitter has grown by over 300 followers, Facebook by over 1,000 page likes and Instagram by over 400 followers.

Jun 2014 - Present

Sportswriter

FanDuel

Write four or more in-depth columns daily for FanDuel Insider, focusing on fantasy sports and other trending topics. Collaborate with marketing team to brainstorm article ideas to leverage on Facebook and Twitter.

Accumulated over 3.5 million page views since start date. All articles are shared on Twitter, which has seen an increase of over 40,000 followers. Select articles are also shared on Facebook, which has increased by 410,000 page likes over the same period of time.

Sep 2014 - Jan 2015

Social Media Manager

Sports Injury Alert/Sports Rumor Alert

Responsible for expanding the following and interaction on Twitter and Facebook for Sports Injury Alert (SIA) and Sports Rumors Alert (SRA), while increasing site traffic.

Throughout my time of employment, these four pages gained over 4,600 new followers.

Jul 2014 - Jul 2014

Social Media Consultant

Three Dimensional Vitality

Evaluated content and social media strategies for the company. Helped streamline Twitter strategy to save incredible amounts of time, and following has more than doubled.

Provided suggestions on how to change layout of blogs to better highlight social media pages. Also shared ideas on types of articles most likely to be shared and when the best times to publish articles are throughout the week. Readership has doubled since our meetings.

Nov 2013 - Jun 2014

Bleacher Report

Featured Columnist

Work one-on-one with assignment editors to target audiences, develop story ideas and generate crowd-pleasing content. Contribute 2-3 articles per week about the New York Mets and Boston Red Sox, using my social media platforms and SEO practices to generate page views. 

Graduate of Bleacher Report University, a sportswriting course to show all the different ways of how to achieve the above goals. Accumulated over 290,000 page views during employment.

Apr 2013 - Feb 2014

New York Mets Contributor

Yahoo! Sports

Contributed 2-3 articles per week focused on the New York Mets, with an emphasis on using my social presence to promote created content. Accumulated 700,000 page views during employment.

Named "Hot 100" and "Hot 500" Yahoo! Contributor, awarded to writers with the largest audience and most engaged readers.

Apr 2012 - Apr 2013

Senior Editor at Rising Apple

FanSided

Served as editor, lead writer and social media manager for the dedicated Mets blog on the FanSided network. Published 775 articles during time of employment while building a dedicated staff that helped readership triple.

Managed the Facebook and Twitter pages for Rising Apple. Each page lacked interaction and any kind of direction. During time of employment, Facebook likes increased by over 300 and Twitter following increased by over 500.

Education

Education
Feb 2010 - Aug 2011

Master of Science in Sport Management

American Public University

This degree program focused on the affect of business in the world of sports, with a concentration in sport administration.

Sep 2005 - May 2009

Bachelor of Science in Sport Management

Sacred Heart University

This undergraduate program was sport-focused, but also built a strong foundation in basic business principles. These include accounting, finance, marketing and organizational management.