Matt Jennings Temple

Digital Marketing

Personal Profile

My name is Matt Jennings-Temple I am a communications and marketing professional focused on the new technologies and how to improve a companies selling potential through digital marketing.

As the communications and marketing sports officer for DCU, I work to engage the sporting student body through the use of digital media. Simultaneously, I mentor and coach youth basketball in primary schools helping them to develop themselves through sport.

My mission is to use digital marketing to help companies achieve their goals and strive for greatness.

Work History

Work History
Nov 2012 - Present

Communications and Marketing (Sports Development)

Dublin City University
  • Create an online presence, using web management tools (Drupal)
  • Interact with Clubs student body using Social Media channels; Facebook, Twitter, YouTube, Mailchimp (permission based emails)
  • Design and implement a Marketing strategy for the service to increase sport participation.
  • Service Promotion to an external audience and the assistance of University initiatives leadership programs.
  • Workshop creation and delivery to clubs relating to brand awareness and promotion.
Oct 2008 - May 2014


Slam Dunk Sports
  • E-Business sports clothing retailer, specializing in basketball clothing, fan apparel and footwear.
  • Implemented a digital marketing strategy; Facebook fan pages, Timed Twitter Tweets, designed Youtube Channel, email marketing, organic search and flyer design and drop.
  • Personal Trainer; one-to-one fitness based training sessions. Nutritional plans, Life Coaching.
  • Basketball Coach; class based training in a primary school setting. Senior Level Team training.
Jun 2007 - Oct 2008

General Manager
  • E-Business Entertainment DVD rental company
  • Marketing strategy; Paid search, Adwords, SEO, Google Analytics, Display Advertising
  • Affiliate marketing with some of Ireland's to E-Business's. (Pigsback, Irishjobs)
  • Direct Management of 5 warehouse staff, to improve our delivery times.
  • Continued management of the back catalog of movie titles including our streaming content.
  • Implementation of CRM system to manage inbound calls and emails
Sep 2006 - Jun 2007

Claims Manager | Contract

Quinn Direct Insurance
  • Target driven to quarterly KPI to close off outstanding motor claims.
  • Coordinated a small team of 7, with 3 external regional managers and 4 internal admin staff.
  • Gained a better understanding of big business working as part of larger operation.
Jun 2006 - Sep 2006

Customer Sales Manager/ Contract

20:20 Logistics
  • Vodafone Ireland's distribution centre
  • Implemented a separate sales and customer support department
  • Implemented and coordinated a sales process. From the sale origin through to its delivery.
  • Supervised a small team of telesales staff working on hot and cold leads.
Oct 2002 - Jun 2006

Dealer Support Manager

LegalTX (Midshire Group)
  • Small start up company. Established clear defined sales, order management and after sales processes.
  • Sourced a new Telco to help with increased customer traffic and reduce our cost price.
  • Instrumental in bringing on board channel partners with a clear path to market our products. Exposure to 90% of target audience.
  • Formed lasting relationships with corporate firms aiding in the training and development of the sales force (90) to sell on our behalf.
  • Responsible for small in-house support team (4) External on call engineers (3) Internal/External Sales Staff (4).
  • Reported directly to the Managing Director.


Sep 1999 - Jul 2002

Bachelor's Degree in Finance 2:1 Hons

Birmingham City University
  • Graduated with a 2:1 Honors in Finance from Birmingham City University.
  • Course outline, Accountancy and Finance, Taxation, Business Operations, Marketing Principals, Financial Markets and Corporate Finance, Micro and Macro Economics, computer systems.



Digital Strategy

Marketing Strategy

Online Marketing

Social Media Marketing


1. Former Birmingham Bullets basketball player (now Birmingham Knights)

2. Understanding the key attributes and benefits of Body Weight training & calisthenics

3. A life long Chicago Bulls and Liverpool FC supporter. 4. I'm a youth football and basketball coach.

4. A huge snowboarding and surfing enthusiast when I get the chance.

5. A huge comic book fan.