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Summary

I assist new and established businesses create brand and digital marketing strategies using a special approach that combines extensive design and website usability experience with a complete understanding for SEO, SEM, Social Marketing & the delicate intricacies of data analytics.

With more than 16 years of experience working on digital projects, I have been able to lead teams of highly skilled professionals, ensuring we reach the desired outcomes, always on time and on budget. I have gained a unique perspective on what it takes to turn ideas to reality and just as important, the tools and techniques to ensure they function as intended.

As a result of these skills, I am comfortable to communicate technically with developers and programmers while at also being able to articulate simply and clearly to stakeholders and fellow team members to ensure everybody is working together harmoniously.

Currently I am assisting media personality Jo Beth Taylor in the development of her brand and new business establishment.

Specialties

 

  • Brand Analytics and metrics overview specialist
  • Solid knowledge of SEO techniques and search marketing
  • Social media planning and strategy development
  • Excellent understanding of technology and implementation for business
  • Adwords, Social Marketing Specialist
  • Digital campaign creation
  • Creative eye to discern the right look and feel for any campaign or project

Core Competencies

  • Google Analytics
  • Adwords & DFP
  • Project Management Software DaPulse, Basecamp & others)
  • Newsletter (EDM) Software (Mailchimp, Litmus, Campaign Monitor)
  • Adobe Creative Suite
  • WHMCS + Cpanel
  • Social Monitoring Tools (Sprout Social, Hootsuite, Little Bird + others)
  • Mac & PC FTP/SSH Clients
  • SEO Cloud Based Analytics
  • HTML5/CSS3
  • WordPress Management          
  • Web Development
  • Product Education
  • Research & Analysis
  • Project Management

Professional Experience

Digital Stategist

2016Present

Digital Strategist & Marketing

Freelance digital strategist and marketing consultant. Currently assisting Living Valley Health Retreat in all areas of campaign management and strategy. Also acting as digital marketing consultant for Jo Beth Taylor - Entertainer and Presenter. All media enquirers can be sent to [email protected]

Three Lines Digital

20142016

Senior Digital Strategist

Development and management of digital strategies for SEO, Social and SEM across all Three Lines corporate accounts. Particular attention goes into the analytics behind each campaign to refine budgets and improve ROAS for each client. Combined client ad spend I was responsible for on Google adwords was in excess of $150,000 per month.

White Space Media

20072014

Business Development & Digital Strategy

Responsible for project management, brand development and digital strategies.

Core Skills:
Google Analytics and metric overview analyst, search engine and search marketing, social planning and strategy, digital campaign creation, social media competition and customer acquisition strategies, email marketing campaign management

Key daily tasks: work with clients on analysis of their current digital and social strategies and provide reports on ROI and help establish KPI's for campaigns. 

Various Organizations

19901998

Earlier Experience

Enigma Concepts

  • Business Development Manager
    Web development, SEO and SEM services Responsible for Business Development and project management.

    Performed seminars and public speaking on behalf of Enigma Concepts for SEO and SEM topics

    Entire company was acquired by White Space Media in 2007

Markets Online

  • Business Development Manager
    Created a niche site for market operators and stall holders Australia wide. Currently rank number 1 for hundreds of individual search terms, making it the most popular market directory in Australia.

    Responsible for Project management and ongoing SEO

    Currently responsible for Ad serving and metric analysis

Backpacker Tours Australia

  • Conceptual Creation / Designer
    Responsible for Brand Development and niche Search Engine Optimisation for all content. The site is still the largest and most successfully ranked backpacking portal in Australia.
    Later years moved the model into more of an online resource with advertising options.
  • I am now consulting in the redesign and SEO upgrade.
  • Sold my interest in this company in 2006

Education

CSIT Maroochydore (QLD)

19992000

Certificate IV Information Technology Management

Entry level into server management and networking.
Basic Unix and Dos command line programming.

Southern Cross University

19951998

BA (Bus) Tourism & Service Marketing

Within this degree, I focused my time on digital strategies and technologies for small business.

At the end of the degree, my main thesis "Online Marketing for the Small Business Operator", was the first one published at Southern Cross University.

St Pius X Chatswood

19811987

Year 12 HSC NSW

Sports Captain & School Prefect (yep ... one of those kids)

Recommendations

SAMUEL CLARKE

MARKETING MANAGER 

Had the pleasure of working with Matt when he joined the Living Valley marketing team to help with digital strategy, AdWords and SEO. His attention to detail and ability to setup high performing AdWord campaigns are top class! As a team, we achieved some outstanding improvements in organic rankings, CPC and conversion rates along with strong traffic growth to Living Valley's digital presences. Matt's professional, yet relaxed approach, makes him an all-around great guy to work with!

DAMIEN FINCH

BUSINESS UNIT MANAGER

As a busy business manager Matthew has been my go to contact for any advise on digital marketing. At all times Matt has gone above and beyond to assist us, this approach has consistently delivered first class results.

STEVEN TINETTI

MOBILE BANKER ATNATIONAL AUSTRALIA BANK

Matt Bennell is a skilled Website Designer and Marketing Analyst. I worked with Matt in 2013 and was impressed by his motivation and drive to get the job done right the first time. We hired Matt to manage 2 websites where we reaped rewards with in a short time. I would happily recommend Matt as 'the website guy in the know' 

TRISH SIMPSON

DIRECTOR AT WHO'S ON BOARD

Matthew is a master when it comes to web development, design and marketing. He has a very enthusiastic and honest personality that shows through his work. All of the work the Matt has done for me has been of the highest quality. I would definitely use Matt again for any web work.

JANA MADDOCK

PARTNER @ GAVIN MADDOCK DESIGN STUDIO

Can really highly recommend Matt, he's always a pleasure to work with, very creative and incredibly knowledgeable about his craft.

Community Involvement

  • Rhino Revolution South AfricaResponsible for assisting the social media strategy and NPO setup here in Australia.
  • Noosa Lions Football Club –Coach and manager over 4 years.