Clean-tech IoT startup, En-trak is an energy management system to help reduce energy consumption
First hire in Marketing for the startup, in charge of structuring the marketing department, generating new leads via SEM and Inbound marketing.
- defined customer personas
- doubled traffic on the website within two months
- implemented inbound marketing strategy from content creation to distribution flow
Most used tools: GA, MailChimp, AdWords, Hemingway app