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Mathew Lawrence

Brand Assistant at Novartis OTC


Accomplished marketing professional with five years of experience in Marketing & Business Development; driving marketing strategies and capitalizing on opportunities that have led to significant growth

  • Ability to deliver results that position organizations for immediate and long-term growth, skilled presenter, and confident team leader with recognized strength in forming tough, sustainable executive-level relationships
  • Possess advanced problem solving and communication skills. Understands both macro picture of market issues and minute details necessary for successful business solutions

Work experience

Nov 2009Present

Brand Assistant

Novartis India Ltd- (OTC Division)
  •  Developed Brand Plans and provide input and support to management for brand plan development
  • Lead development and execution of marketing inputs viz.(samples, inputs and POS ATL/BTL plans)
  • Lead process of brand reminders for portfolio by ideating, meeting suppliers under guidance from Category Managers and sample/input/POS master plan creation in accordance with budgets
  •  Lead Promo Purchase plan creation for briefing Indirect Purchase
  • Analyze and collate data across various sources and assist Category Managers in transforming data into information & insights
  • Analyze data from sources like TIMS, IMS Sales, IMS Rx, and Brand Track to mine information for the portfolio
  • Provide brand KPI updates for the portfolio
  • Coordinate with various external agencies, advertising, media, medical marketing, research agencies and suppliers for executing plans/projects
  • Provide A&P spend tracking support to Marketing Team
  • Assist Category Managers on development of developing brand review and cycle meeting decks
  • Updating monthly/cycle meeting decks with latest data and any other analysis required for the decks
  • Assist Category Manager for co-ordination with internal customers for driving all the projects on the brand
Jan 2012Nov 2012

Brand Manager

Kalrashukla Classes Pvt Ltd
  • Responsible for Brand Management at local levels(BTL) in accordance with the central marketing guidelines
  • Conduct market research to determine requirements for existing and future advertising methods
  • Organize and implement parent relation activities: parent satisfaction surveys, special events(seminars) within my region of operation
  • Plan & implement innovative ways to improve sales & market presence through web-based marketing
  • Planned & implemented new strategies for business development, marketing & promotional strategies
  • Explored & developed new business through multiple channels, pre-sales, Acquire prospective customers & retaining existing clients
Jul 2010Jan 2012

Territory Business Manager

Mexus Education Pvt Ltd
  • Gave presentations to school authority people regarding company and its products
  • Get the designing done of hoardings to be put outside school areas
  • Coordinated with third party agencies for promotional activities and conducted events in schools
  • Updated the company literature brouchers
  • Handled and executed event called“ Eduvate” for Mumbai and Goa region
  • Trained, developed & mentored cross-functional teams by setting higher expectations and initiating individual member accountability
  • Drove business growth through identification & penetration of new market segments for attainment of targets with a view to optimize revenue
  • Build and strengthened relationships with students, parents and educational Institution professionals
  • Performed and monitored different promotional activities to increase sales
Nov 2009Jun 2010

Business Development Executive

Next Education PVT LTD (formerly Helix Technology Solution PVT LTD)

Sales Planning & Control -

  •  Generated leads, Cold calling, follow ups, and closing sales
  • Met the monthly/Quarterly top-line and bottom-line sales targets within assigned territory
  • Handled the team of BDE's in the assigned territory
  • Handled team of summer interns, made MIS report, prepared and submitted periodically MIS reports Qualification

Business Development Executive-

  • Identified the prospective Schools/Institutions in the zone assigned (Mumbai-Thane, Raigad,& Goa)
  • Organized and conducted live demo for interactive learning at the School premises
  • Generated new business revenues, submitted proposals and signed
  • Responsible for getting the entire solutions installed within proper led time


Jun 2007May 2009

Masters in Business Management

Pune University

Completed my MBA with marketing specialization from Vishwakarma Institute of Management affiliated to Pune University with second class.   

Jun 2003May 2006

Bachelors in Management Studies

Mumbai University

Completed my B.M.S with marketing specialization from St. Andrew's college affiliated to Mumbai University with first class  




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