Mathew Lawrence

  • Mumbai Area, India, IN Maharashtra
Mathew Lawrence


Accomplished marketing professional with five years of experience in Marketing & Business Development; driving marketing strategies and capitalizing on opportunities that have led to significant growth

  • Ability to deliver results that position organizations for immediate and long-term growth, skilled presenter, and confident team leader with recognized strength in forming tough, sustainable executive-level relationships
  • Possess advanced problem solving and communication skills. Understands both macro picture of market issues and minute details necessary for successful business solutions

Work experience

Work experience
Nov 2009 - Present

Brand Assistant

Novartis India Ltd- (OTC Division)
  •  Developed Brand Plans and provide input and support to management for brand plan development
  • Lead development and execution of marketing inputs viz.(samples, inputs and POS ATL/BTL plans)
  • Lead process of brand reminders for portfolio by ideating, meeting suppliers under guidance from Category Managers and sample/input/POS master plan creation in accordance with budgets
  •  Lead Promo Purchase plan creation for briefing Indirect Purchase
  • Analyze and collate data across various sources and assist Category Managers in transforming data into information & insights
  • Analyze data from sources like TIMS, IMS Sales, IMS Rx, and Brand Track to mine information for the portfolio
  • Provide brand KPI updates for the portfolio
  • Coordinate with various external agencies, advertising, media, medical marketing, research agencies and suppliers for executing plans/projects
  • Provide A&P spend tracking support to Marketing Team
  • Assist Category Managers on development of developing brand review and cycle meeting decks
  • Updating monthly/cycle meeting decks with latest data and any other analysis required for the decks
  • Assist Category Manager for co-ordination with internal customers for driving all the projects on the brand
Jan 2012 - Nov 2012

Brand Manager

Kalrashukla Classes Pvt Ltd
  • Responsible for Brand Management at local levels(BTL) in accordance with the central marketing guidelines
  • Conduct market research to determine requirements for existing and future advertising methods
  • Organize and implement parent relation activities: parent satisfaction surveys, special events(seminars) within my region of operation
  • Plan & implement innovative ways to improve sales & market presence through web-based marketing
  • Planned & implemented new strategies for business development, marketing & promotional strategies
  • Explored & developed new business through multiple channels, pre-sales, Acquire prospective customers & retaining existing clients
Jul 2010 - Jan 2012

Territory Business Manager

Mexus Education Pvt Ltd
  • Gave presentations to school authority people regarding company and its products
  • Get the designing done of hoardings to be put outside school areas
  • Coordinated with third party agencies for promotional activities and conducted events in schools
  • Updated the company literature brouchers
  • Handled and executed event called“ Eduvate” for Mumbai and Goa region
  • Trained, developed & mentored cross-functional teams by setting higher expectations and initiating individual member accountability
  • Drove business growth through identification & penetration of new market segments for attainment of targets with a view to optimize revenue
  • Build and strengthened relationships with students, parents and educational Institution professionals
  • Performed and monitored different promotional activities to increase sales
Nov 2009 - Jun 2010

Business Development Executive

Next Education PVT LTD (formerly Helix Technology Solution PVT LTD)

Sales Planning & Control -

  •  Generated leads, Cold calling, follow ups, and closing sales
  • Met the monthly/Quarterly top-line and bottom-line sales targets within assigned territory
  • Handled the team of BDE's in the assigned territory
  • Handled team of summer interns, made MIS report, prepared and submitted periodically MIS reports Qualification

Business Development Executive-

  • Identified the prospective Schools/Institutions in the zone assigned (Mumbai-Thane, Raigad,& Goa)
  • Organized and conducted live demo for interactive learning at the School premises
  • Generated new business revenues, submitted proposals and signed
  • Responsible for getting the entire solutions installed within proper led time


Jun 2007 - May 2009

Masters in Business Management

Pune University

Completed my MBA with marketing specialization from Vishwakarma Institute of Management affiliated to Pune University with second class.   

Jun 2003 - May 2006

Bachelors in Management Studies

Mumbai University

Completed my B.M.S with marketing specialization from St. Andrew's college affiliated to Mumbai University with first class  









Text Section