Highly motivated marketing communications professional with seven years of experience crafting compelling messages and content for B2B and B2C marketing programs. Extensive background in high-tech products and associated services. Proven ability to manage teams or work as a single contributor, interact throughout all levels of an organization, and produce favorable results within tight time frames.
A rewarding content marketing manager position that constantly challenges me to think outside the box while allowing me to leverage my skill set to its fullest extent.
To help market our new point of sale system (POS), we ran a magazine ad campaign in industry-relevant publications to notify decision makers or new POS had officially rolled out.
The campaign emphasized how our POS was second to none and enabled a bookstore to hire another full-time employee in the POS. An employee who doesn't face scheduling conflicts, request overtime, or even need lunch breaks.
Role on each of these ads: copywriter and concept developer.
This campaign highlighted specific MBS products and services that simplify a bookstore manager's job so they can focus on the more important aspects of work--like satisfying their customers and focusing on the big picture.
The campaign utilized a before and after approach, both visually and with the copy. The "chaos" your bookstore faces without MBS, and the simplicity it earns afterward by integrating our solutions.
My role on this campaign: copywriter and concept developer.
A leading analyst firm called DSI the largest mobile app platform provider you've never heard of. This ad played on that concept by teasing a big reveal that was to come at one of the industry's largest conferences.
DSI frequently gives back to the Kansas City community that helped foster its growth. This program ad illustrates this long-standing community partnership.
DSI makes mobile app development easy. No code, no limitations, no kidding. Just great technology, certified with all major enterprise software solutions and instantly deployed to all major mobile devices.
Lafarge closes the gap between its back-end data source and its employees with a mobile field sales and PO approval solution.
Womble achieves 100% inventory traceability, tracking 57,000 miles of pipe without losing a single piece.
Eastern Propane revolutionizes its field service operations with an easy-to-use mobile app for service technicians and M2M integrations with all of its service equipment for rapid data exchanges and actionable business intelligence.
DSI's newest mobile platform release builds on existing capabilities to accelerate the development and deployment of enterprise mobile apps.
Announcing a significant milestone in DSI's 30+ year history.
Announcing DSI's new mobile apps for the engineering & construction industry that provide project managers with the real-time data they need to maintain project profitability.
Overlooking the small things can have big performance impacts during a data center migration. Here, we cover how one of our consultants troubleshooted a Citrix app during a client DC migration project. Read the full post: http://www.riverbed.com/blogs/troubleshooting-application-citrix-performance-during-a-data-center-migration.html
Customers often ask us what the industry standards are for app response times. What they should be asking is, "what are the human thresholds for waiting for an app or website to respond?" Read the full post: http://www.riverbed.com/blogs/human-reaction-drives-application-response-time-standards.html
IT orgs are being asked to do more with less budget. So maximizing the value of existing technology investments is even more imperative today. This post outlines 5 critical success factors for driving tech adoption and ROI. Read the full post: http://www.riverbed.com/blogs/5-critical-success-factors-for-driving-user-adoption-and-maximizing-IT-investment-value.html
We developed this piece to promote DSI's partner program at a major industry IT event. It played off the event campaign, playing off a sports-related theme by outlining the 5 plays to a successful partnership with DSI.
This general brochure contained some high-level messaging about DSI's enterprise mobility offerings. Used at industry events and as a nice leave behind for initial face-to-face meetings with prospects.
Sent to targeted accounts where DSI had open sales opportunities, this direct mailer was an exclusive invitation to a one-day workshop where the prospect would build a fully-functioning mobile app for its business using DSI's software.
Outlines common business pain points and trends in the life sciences industry, along with the mobile solutions from DSI that can address those challenges.
Outlines common challenges, industry pressures, and DSI's mobile solutions for the Oil & Gas industry.
Outlines common challenges and business drivers and DSI's mobile solutions for the CPG industry.
Write an app once, instantly deploy it to any mobile device type.
Mobilize the entire enterprise with DSI.
Complete all field service business processes from the palm of your hand.
Expect more value. Get more value. The Technical Account Manager service provides a dedicated adviser focused on the performance metrics that help you gain the intended ROI and business outcomes from your Riverbed solutions.
Reduce downtime and quickly get underperforming applications back up to speed.
Ensure a smooth transition to Office 365 by predicting and resolving performance and reliability issues before the migration even takes place.