Work History

Work History
Jan 2011 - Present

Sr. Account Executive

Sacramento Production & Lighting (SPL)
  • Develop new business opportunities by participating in networking groups and activities, sales calls, social media, and direct email/mail marketing.
  • Establish and manage client relationship and needs from initial contact through event execution, and beyond.
  • Developed marketing plan to grow the meetings and special events segment of SPL
  • Created new website content and manage daily updates.
  • Onsite operations such as set-up/tear down and crew payroll management.
Feb 2006 - May 2009

Director, Meetings & Membership

Shaw/Yoder, Inc., California Transit Association

Membership Services

  • Developed and implemented annual membership marketing plan as a guideline for the Membership Committee based on Association strategic plan.
  • Managed annual dues renewals (99% retention), and new member recruitment and processing.
  • Staff liaison to Membership and Conference Committees.
  • Supervised and mentored association member services assistant.
  • Oversaw production of a bi-monthly magazine, annual membership directory, legislative and fare summary.
  • Redesigned and managed association's website content and database management system.
  • Implemented new modes of electronic communication and education.

Meetings and Conventions

  • Managed five one-day executive board meetings, a bi-annual board retreat, and up to two summits.
  • Coordinated two multi-day legislative-focused conferences for 100 top executives of the largest transportation agencies in California.
  • Planned and executed annual conference and exposition for over 700 attendees, with 75 plus speakers, and 36 breakout sessions with a $350,000 budget.
  • Developed and maintained program budget, marketing plan, timeline, production schedule, meeting conference goals and objectives.
  • Responsible for managing program logistics such as site selection, contract negotiations, speaker coordination, attendee registration management, volunteer training and coordination.
  • Planned a golf tournament in conjunction with annual conference, raising 100% of goal for the American Public Transportation Foundation scholarship fund.
  • Exceeded exhibit booth sales by 10% each year for annual conference.
  • Created and sold sponsorship packages for annual conference, raising $125,000 (20% above minimum goal).
Sep 2002 - Sep 2005

Director of Education Programs

Quality Care Health Foundation
  • Oversaw the department's management of over 70 events a year ranging from 50-350 attendees, offering continuing education credits (CEU) to long-term care facility professionals.
  • Duties included developing annual education calendar, selecting topics, speaker coordination, creating program budgets, site selection, contract negotiation, curriculum development, event marketing material design and distribution, sponsor/exhibit sales, meeting planning logistics, and on-site program management.
  • Complete meeting management of the following programs:
    • Director of Nursing Conference - Managed this 3-day multi-track conference with 30 tabletop exhibits and over 250 attendees, increased revenue by 55% over three years.
    • California Association of Healthcare Facilities (CAHF) Annual Convention - Planned continuing education credit (CEU) programs offered in conjunction with annual convention for 350 attendees.
    • Summer Institute and Conference - Secured continuing education credits for 18 breakout sessions for this multi-day conference for 200 attendees. Coordinated logistics 30-40 tabletop exhibitors.
    • Developmentally Disabled Symposium - Meeting for 250 attendees that included a general session, 15 breakout sessions in 3 tracks, 25 tabletop exhibits, and an awards program.
Oct 2000 - Sep 2002

National Account Manager

  • Developed new business opportunities with corporate and association clients through direct solicitation and marketing. Created proposals and sales presentations for site selection and conference management services.
  • Managed the site selection research, on-site visits, and negotiated contracts for clients.
  • Contracted space for Wild Oats Market's annual trade show three years in a row in Las Vegas that included 2,000 total room nights per year.
  • Provided site selection services for the Telephone Pioneers of America, and conference services for the University of Colorado, Denver, Architectural Department.
Jan 1999 - Oct 2000

Manager, Meetings and Conventions and Business Development Manager

Caruso Group International
  • Developed strategic business plan for meeting planning and association management services, prospecting new clients, creating proposals and contracts, and establishing new account relations.
  • Provided meeting planning services for association management clients: Colorado Funeral Directors, Colorado Physical Therapist Association, Colorado Treasury Managers Association, Colorado Homecare Association, International Association of Reservation Executives, and the Mid-Continent Research Education Lab.
  • Coordinated conventions, seminars, continuing education programs, luncheons, audio-conferences, board meetings, tradeshows, and special events with 10-500 attendees.
  • Performed site selection and contract negotiations with hotels, event venues, and vendors. Fostered relationships with industry suppliers to obtain quality services and fair contracts.
  • Created and produced promotional collateral to market events, onsite materials and signage.
  • Produced a quarterly newsletter for the Colorado Funeral Directors Association.



Computer Skills

Microsoft Office Word, Excel Power Point, Access, Publisher, InDesign, Adobe Standard and Photoshop, Association Management System (AMS), ThinkReg, QuickBooks Pro, PC NameTag, and website content management software.

Professional Affiliations

  • Meeting Professionals International1997 - Present
    • Past Chair, Strategic Partnerships Committee
    • Past Chair, Monthly Programs Committee
  • Professional Convention Management Association (PCMA)1997-2003 and 2006-2008
    • Past Chair, Communications Committee
    • Past Chair, Membership Committee



Certified Meeting Professional

Convention Industry Council