- Minneapolis US-MN
- [email protected]
Brought in to upgrade the University's image in transportation services; set it apart as the premier program provider in the country. Shifted customer dialog; changed outlook 180 degrees from viewing the department as merely a revenue collector to seeing it favorably as the best source to help plan their daily commute. U of M spokesperson; point person on crisis communications. Collaborated across matrixed institution; led or served on university committees with regional impact.
Hired to revive the status of a multi-venue complex. Responsible for establishing a new venture into previously untapped market. Collaborated with public representatives and organizations, provided expertise on city-wide projects. Served a spokesperson. Reported to RiverCentre Authority Board.
B2B & B2C Integrated Marketing | Strategic Planning | Product Launch and Positioning | Project Management | Budget & Forecasting | Process Improvement | Collaborative Relationships | Online & Email Marketing | Web Strategy & Content Development | Writing | Collateral Production | Creative Direction | Product Launch & Positioning | Market Research and Analysis | Public Relations | Client/Member Relations | Brand Management | New Business Development | Promotional Partnerships | Event, Meeting & Tradeshow Planning | Entertainment Marketing | Sponsorship Development | Professional Sports Sales
American Marketing Association
Minnesota Association of Government Communicators
Minnesota Interactive Marketing Association
Minnesota Women in Marketing and Communications
North Central Cleantech Open Gala & Expo - Event Planner, 2010-2011
Minnesota Chronic Fatigue Syndrome Association - Broad Member, 2004-2006
Capital City Trolleys - Marketing Consultant, 2004
St. Paul Citywide Community Education Advisory Council - Member, 1999-2002
Twin Cities Marathon - Aid Station Chair, Race Operations Committee, 1995-2005
Association of Convention Marketing Executives*
American Society of Association Executives*
Arena Marketing Conference*
Chicken Vaccinator (Greece)
Leather Tanner's Assistant (Greece)
I’m a transformer who develops integrated marketing and communication strategies that grab target audiences and grow the company’s bottom line. My strength lies in the ability to plan, execute and measure results-driven marketing initiatives over a number of different industries. I’ve been recognized with 12 national and regional awards.
I am an event management expert in both corporate and non-profit settings including high profile events like NCAA Frozen Four and presidential visits.
University of St. Thomas - Internet Marketing Essentials; Transformative Social Media Strategies (2010-2011)
University of Minnesota - Keys to Supervision, Motivating and Developing Staff, Resolving Conflict in the Workplace (2005-2008)