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Work experience

Aug 2006Present

Marketing Manager | Project Manager, New Products & Interactive Media

The Bakersfield Californian

Managed marketing, new product development, and partnerships for a social media leader in the newspaper industry.

  • Team leader of new web-first publication RaisingBakersfield.com launched Mother's Day 2008
  • Team leader of the Small Business Development team
  • Marketing Manager for web and classified products
  • Project manager for partnership with Yahoo
  • Product manager for the Inside Guide to Bakersfield and KernLife.com
Jan 2005Aug 2006

Marketing Manager

Touchstone Real Estate Group (now Watson Touchstone)

Lead and directed a forward-thinking marketing team for Bakersfield's largest independent real estate brokerage.

  • Defined strategy for and execute comprehensive marketing plans for individual agents as well as Touchstone corporate.
  • Communicated with agent-customers, management, internal departments, and vendors to coordinate overall marketing effort in accordance with corporate goals.
  • Played an integral role in company & agent development activities.
May 2003Nov 2004

Mass Market Sales & Marketing Designer

Brand Flowers (now Farmer's West)

Carried out a full range of functions within a team sales environment of a fast-paced fresh-cut flower grower & shipper with clients such as Kroger, Albertson's, Safeway, Trader Joe's and KaBloom.

  • Sales and order fulfillment to grocery & "big box" retailers in the United States.
  • Established product selection, pricing, and programs.
  • Assisted in promotions and in communicating marketing programs.
  • Developed creative print and online marketing collateral.
  • Planned industry and customer events.
Jan 2001May 2003

Director of Administrative & Member Services

Californians for Population Stabilization

Controlled many aspects of a non-profit organization with thousands of members throughout the Western United States.

  • Public Relations & Marketing: writing & creating newsletters, direct mail pieces, advertising, grant proposals & "Action Alerts"
  • Website & Filemaker Pro database re-design & maintenance
  • Event Planning for numerous member conferences & Earth Day events statewide
  • Legislative/Demographic research & lobbying
  • Employee & volunteer training as well as creating extensive S.O.P. guides
Jun 2000Dec 2001

Production Coordinator/Office Manager

McAvene Designs

Managed a costume & special effects house with notable clients such as Disney, MGM, Fox, Lance Burton & Feld Entertainment

  • Office & Staff management
  • Buying
  • Sales & Marketing
  • Project management

Education

Study Abroad Programs

German: Zurich, SwitzerlandItalian: Florence, ItalySpanish: Salamanca, Spain

2000Present

Bachelors of Arts, History of Art and Architecture

Coursework also included:

Environmental, web & graphic design, business & language studies

Portfolio

Praise for Mary's Work

"Raising Bakersfield is one of  the best business plan the newspaper ever developed."

-Mary Lou Fulton, VP Audience Development in NAA Case Study

"Our New Business Development team is focused on smaller advertisers that are clearly our future. This group is scoring success after success and I only see this becoming a larger and more important part of our sales efforts... Our partnership with Yahoo is beginning to pay important dividends. We see this as a way to leverage our combined strengths to grow both revenue and market share and give us a better foothold in the digital sales arena.”

-Richard Beene, President & CEO The Bakersfield Californian