Mary Mc Cullagh Russo

Mary Mc Cullagh Russo

Work experience

Work experience
Aug 2006 - Present

Marketing Manager | Project Manager, New Products & Interactive Media

The Bakersfield Californian

Managed marketing, new product development, and partnerships for a social media leader in the newspaper industry.

  • Team leader of new web-first publication launched Mother's Day 2008
  • Team leader of the Small Business Development team
  • Marketing Manager for web and classified products
  • Project manager for partnership with Yahoo
  • Product manager for the Inside Guide to Bakersfield and
Jan 2005 - Aug 2006

Marketing Manager

Touchstone Real Estate Group (now Watson Touchstone)

Lead and directed a forward-thinking marketing team for Bakersfield's largest independent real estate brokerage.

  • Defined strategy for and execute comprehensive marketing plans for individual agents as well as Touchstone corporate.
  • Communicated with agent-customers, management, internal departments, and vendors to coordinate overall marketing effort in accordance with corporate goals.
  • Played an integral role in company & agent development activities.
May 2003 - Nov 2004

Mass Market Sales & Marketing Designer

Brand Flowers (now Farmer's West)

Carried out a full range of functions within a team sales environment of a fast-paced fresh-cut flower grower & shipper with clients such as Kroger, Albertson's, Safeway, Trader Joe's and KaBloom.

  • Sales and order fulfillment to grocery & "big box" retailers in the United States.
  • Established product selection, pricing, and programs.
  • Assisted in promotions and in communicating marketing programs.
  • Developed creative print and online marketing collateral.
  • Planned industry and customer events.
Jan 2001 - May 2003

Director of Administrative & Member Services

Californians for Population Stabilization

Controlled many aspects of a non-profit organization with thousands of members throughout the Western United States.

  • Public Relations & Marketing: writing & creating newsletters, direct mail pieces, advertising, grant proposals & "Action Alerts"
  • Website & Filemaker Pro database re-design & maintenance
  • Event Planning for numerous member conferences & Earth Day events statewide
  • Legislative/Demographic research & lobbying
  • Employee & volunteer training as well as creating extensive S.O.P. guides
Jun 2000 - Dec 2001

Production Coordinator/Office Manager

McAvene Designs

Managed a costume & special effects house with notable clients such as Disney, MGM, Fox, Lance Burton & Feld Entertainment

  • Office & Staff management
  • Buying
  • Sales & Marketing
  • Project management



Study Abroad Programs

German: Zurich, SwitzerlandItalian: Florence, ItalySpanish: Salamanca, Spain

2000 - Present

Bachelors of Arts, History of Art and Architecture

Coursework also included:

Environmental, web & graphic design, business & language studies