Award-winning, business technology influencer with broad strategic alliance, technology, corporate and solutions marketing background and compelling record of driving growth and expanding profitability.
Generated a $2M Pipeline: Planned and executed a record-breaking lead generation marketing campaign with IBM Power Systems including an SAP HANA webcast that generated a $2 million pipeline.
Built a Successful Public/Private Partnership: Initiated and secured the University of Washington, Center for Information Assurance and Cybersecurity, as a founding member for the launch of the Open Mainframe Project with IBM and the Linux Foundation.
Broke Lead Generation Records: Generated over 6,000 qualified leads, topping records, from an integrated partner marketing campaign for Microsoft Corporation.
Deployed a Clever and Sustainable Campaign Strategy: Initiated and delivered the Microsoft Office Green program to help organizations save time, money, and trees, through adopting best practice, sustainable uses for Microsoft Office.
Achieved a Stellar Direct Mail Response: Achieved a 64% response rate from a joint online and print direct mail marketing campaign with Cisco featuring Linux, SAP HANA, and Cloud.
Profile: Senior marketing and alliances executive with over twenty years of experience in identifying, developing, and growing win-win, profitable partnerships with corporations, organizations, and professional associations.
Partner Marketing Leader: Expert at forging new business relationships with alliance partners to gain consensus to develop and execute partnership strategies and marketing programs on a worldwide level to track progress and measure success.
Product Marketing Expertise Demonstrated record of launching and deploying successful go to market strategies and joint marketing initiatives and alliances with leading technology corporations, including Microsoft, SAP, Cisco, IBM, and Oracle to launch new products, create awareness, and generate leads.
Organizational Style: A tenacious, high energy and dedicated manager with a comprehensive outlook who balances practical business acumen with a special creative drive to envision what is truly possible.