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Award-winning, business technology influencer with broad strategic alliance, technology, corporate and solutions marketing background and compelling record of driving growth and expanding profitability.


Generated a $2M Pipeline: Planned and executed a record-breaking lead generation marketing campaign with IBM Power Systems including an SAP HANA webcast that generated a $2 million pipeline.

Built a Successful Public/Private Partnership: Initiated and secured the University of Washington, Center for Information Assurance and Cybersecurity, as a founding member for the launch of the Open Mainframe Project with IBM and the Linux Foundation.

Broke Lead Generation Records: Generated over 6,000 qualified leads, topping records, from an integrated partner marketing campaign for Microsoft Corporation.

Deployed a Clever and Sustainable Campaign Strategy: Initiated and delivered the Microsoft Office Green program to help organizations save time, money, and trees, through adopting best practice, sustainable uses for Microsoft Office.

Achieved a Stellar Direct Mail Response: Achieved a 64% response rate from a joint online and print direct mail marketing campaign with Cisco featuring Linux, SAP HANA, and Cloud.


Profile: Senior marketing and alliances executive with over twenty years of experience in identifying, developing, and growing win-win, profitable partnerships with corporations, organizations, and professional associations.

Partner Marketing Leader: Expert at forging new business relationships with alliance partners to gain consensus to develop and execute partnership strategies and marketing programs on a worldwide level to track progress and measure success.

Product Marketing Expertise Demonstrated record of launching and deploying successful go to market strategies and joint marketing initiatives and alliances with leading technology corporations, including Microsoft, SAP, Cisco, IBM, and Oracle to launch new products, create awareness, and generate leads.

Organizational Style: A tenacious, high energy and dedicated manager with a comprehensive outlook who balances practical business acumen with a special creative drive to envision what is truly possible.

Work History


Partner Marketing Manager (Contract)

  • Managed development of 6 Windows 10 Pro customer case studies running on Toshiba
  • Delivered 3 Internet of Things (IoT) videos featuring Personal Insurance, Fleet Management, and Cold Chain Logistics solutions on the Microsoft IoT

Strategic Alliance Marketing Manager (Contract) 



Walla Walla Community College
  • Taught for-credit Business Communications and Microsoft Office college courses.

Enterprise Solutions Marketing Manager

Concur Technologies
  • Defined and executed United States Enterprise go to market strategy. 
  • Researched and analyzed market trends to identify high-value use cases and target large corporate buyers to launch new SaaS solutions in the US Enterprise market.
  • Developed product value propositions, targeting criteria, positioning and messaging, pricing, lead generation and nurturing programs, promotions, content, tools, training, presentations, and collateral.
  • Launched 5 new cloud-based applications for large US corporations including ERP integration tools for Oracle and SAP, Open Booking, Travel Risk Management, and Travel Request.
  • Developed and deployed sales enablement programs content, and tools and then trained over 200 Sales Professionals to use.
  • Created sales playbook that improved sales efficiency and effectiveness and enabled ramp-up of new staff.
  • Conceived and developed two client keynote presentations on Big Data and Digital Intelligence
  • Defined B2B sales persona initiative and delivered nine buyer personas for CFO, CIO, Chief Information Officer, Chief Information Security Officer, Treasurer, Controller, SVP Sales, Procurement Officer, and Travel Manager.  

Strategic Alliance Marketing Manager

  • Developed strategic alliance partner marketing plans and executed go to market programs Microsoft, SAP, Cisco, and Oracle resulting in meeting business objectives deepened relationships, awareness creation, lead generation, and meeting sales targets.
  • Curated, developed, produced and delivered partner website for over 90 Strategic Alliance and ISV partners  (Partner Integration Website)
  • Created and produced sales presentations, demos, collateral, whitepapers, promotions, lead generation and field marketing programs, sales training. Developed web content using an OpenText CMS and updated demos using Photoshop and Adobe Flash.
  • Led subsidiary initiatives for worldwide partner conference.

Product Marketing Manager, Microsoft Office, Information Worker Product Management Group

  • Launched Microsoft Office 2007, including two incubation products, in 16 industries and 3 lines of business.
  • Produced 70+ case studies, 16 whitepapers, 15 Business Value Sales Kits, 8 customer videos, 20+ sales, partner, and customer webcasts to launch Microsoft Office.
  • Performed risk analysis to ensure customer success and complete 200 customer pilot projects.
  • Identified and validated high-value markets and solutions. Created and produced value proposition, messaging, use cases, processes, demos, collateral, tools, and training
  • Created and launched Microsoft Office Green, a worldwide initiative to help organizations adopt proven, more sustainable business practices that save actual organizations  millions of dollars.
  • Initiated and delivered company-wide campaign, Office Sales Money, to help sales close business in down economy by helping organizations identify and implement cost-saving uses for Microsoft Office.

    Industry Marketing Manager, US Financial Services (01/04 -05/06)

    • Designed an integrated Microsoft Bank of the Future initiative and  to shift bankers’ perception of Microsoft that generated favorable media coverage in 170 sources including 170 media sources including Fortune, Business Week and the front page of American Banker.
    • Planned and executed a joint lead generation program with 5 ISV partners and 2 publishers for Microsoft Bank of the Future  that generated over 6,000 qualified leads and topped Source Media webcast attendance records.

      Channel Sales Executive

      Open Solutions Inc. (Formerly Fincentric)

      Establish strategic alliances and channel partnerships for Canadian software firm to accelerate growth and revenue and launch new products and enter targeted US markets.

      • Increased Microsoft partnership to Gold status and secured new strategic alliances with Intel, Unisys and Capgemini
      • Secured $2 million from alliances to fund technology and joint sales and marketing initiatives.  

      Marketing Manager, Financial Services

      Onyx Software

      Developed vertical sales, marketing, and business development strategies to increase revenue and market penetration for Onyx CRM software.

      • Quadrupled sales pipeline based on joint marketing and sales execution.
      • Achieved 5.5% response rate from direct marketing campaign to 10,000 C-level executives.
      • Created and executed marketing campaigns that resulted in media coverage in 112 sources with readership over 9 million.


        MBA, Stern School of Business

        New York University

        MBA, Computer Applications and Information Systems


        Goucher College

        BA, Music


        Multimedia Web Design courses

        Lake Washington Institute of Technology
        • Web Design, Multimedia Design & Production 
        • Dean's List Student
        • Skills include: HTML/XHTML, CSS, Adobe Creative Cloud:  Photoshop, Dreamweaver, Flash, Adobe Acrobat, InDesign




        Case Studies