2006 - Present
Supervise execution and evaluate all aspects of the subscription and single ticket campaigns to achieve designated hall capacity and revenue goals. Track effectiveness of marketing efforts and prepare regular reports for Executive Director. Plan, prepare and manage expense budget of $200,000 per season. Write, plan and supervise season subscription and single ticket campaigns to achieve a ticket revenue goal of $1.1 million. Forecast sales and recommend new and innovative packaging and strategies to boost revenue and units. Analyze subscription and single ticket sales and write reports. Develop relationships and in-kind income opportunities with local businesses. Perform general audience development. Supervise the marketing assistant and interns. Produce and create direct mail, print, radio, television, outdoor, and internet advertising. Complete weekly maintenance of website. Supervise newsletter publications, program book production, and master production schedule.