Printing tool Download PDF

Work experience

Jul 2010Present

Marketing Director

AV Concepts

- Manage and coordinate all marketing, advertising and promotional staff and activities- Conduct Market Research to Determine Market Requirements for Existing and Future Products- Analysis of Customer Research, Current Market Conditions and Competitor Information- Develop and Implement Marketing Plans and Projects for New and Existing Products- Manage the Productivity of the Marketing Plans and Projects- Monitor, Review and Report on all Marketing Activity and Results- Determine and Manage the Marketing Budget- Deliver Marketing Activity within Agreed Budget- Liaison with Media and Advertising- Press Release Development & Implementation- Website Development - Website Content Development- Blog Development- Online Marketing Campaigns- Social Media Management- Internal Communications Management

Mar 2009Mar 2010

Social Media Manager

Progrexion

• Executing social media marketing campaigns• Engaging in dialogue with consumers in niche and popular social media communities• Developing relationships with and keeping track of innovations in blogs, social networks, social bookmarking sites, and other appropriate social media destinations relevant to the project’s audience• Communicating internally about status of projects• Taking the lead on assigned campaigns and managing a team to assist in the marketing execution• Developing campaign strategy, time lines, and action plans• Working with a research department to determine success metrics on executed campaigns• Monitoring new sites, technologies, and web trends and reporting them to the department and staff as needed• Reporting and analyzing campaign results

May 2008Jan 2009

Marketing Coordinator

·    Logo and Branding Consistency

·    Knowledge of Commercial Banking and SBA Loan marketing

·    Creates, manages and schedules  all branch  E-mail campaigns

·    Trains, directs, coordinates, plans, and executes marketing and advertising of bank’s products and services.

·    Work with SBA Business Development Officers, Branches, Administration, and Departments to create marketing

·    CRA sponsorship and donation tracking and documentation

·    Track media calendar and spending with print publications

·    Design, update and manage Bank website

·    Plans and oversees the bank’s advertising and promotional activities including print, electronic, and direct mail for branches and SBA programs

Jun 2004May 2008

Internet Marketing Director

Skyabove Internet Strategies

·   Complete “Sales Whisper” Training Program

·Manage a Team of 15 Designers & Marketers in Three Offices

·Manage & Merchandise Websites. Visual Merchandising, Product Merchandising, Site Navigation & Shop ability, Transaction Processing, Onsite Promotion Management, & Site Analytics.

·Develop and Execute an Online Customer Acquisition Plan

·Direct Interactive Agency Marketing and Media Campaigns to Meet Business Performance Objectives 

·Design and Create  E-mail Campaigns for B 2 B  and B 2 C market

·Direction & Creation of Search Engine Optimized Websites & Content Creation

·Acquisition and Retention Marketing Efforts Designed to Drive Web Site Traffic and Sales. These Include Paid and Natural Search, Affiliate Programs, Partnership Marketing/Content Integration Programs, Email Marketing Acquisition and Retention Programs

·Search Engine Submission, Social Media Optimization, and Local Search

Jun 2005Jun 2007

Teacher / Staff Trainer

Perris Elementary School District

·  Grade Level Chair & Weekly Lesson Planning Coach

·  Staff Training & Leadership of Math,Software and SIOP

Sep 1996Jun 2005

Teacher / Staff Trainer

Magnolia School District

·Grade Level Chair Kindergarten & Second Grade

·Co-creator of special education integration program

·District Trainer in Technology, History, and Language Arts

·Instructional Assistant Training Program

Education

Nov 2008May 2010

Masters of Business Administration

MGT/521 MANAGEMENT01/19/2009RANEYA

HRM/531 HUMAN CAPITAL MANAGEMENT03/02/2009FREEMANA

LDR/531 ORGANIZATIONAL LEADERSHIP04/13/2009LESTERA

QRB/501 QUANTITATIVE REASONING FOR BUSINESS05/25/2009VON WORLEYA

ECO/561 ECONOMICS07/06/2009NOEA-

ACC/561 ACCOUNTING08/17/2009VELAA

QNT/561 APPLIED BUSINESS RESEARCH & STATISTICS09/28/2009WITKOWSKIA-

FIN/571 CORPORATE FINANCE11/09/2009RAFTERA

LAW/531 BUSINESS LAW01/11/2010FOUSHEEA-

OPS/571 OPERATIONS MANAGEMENT02/22/2010LAGERBERGA

MKT/571 MARKETING04/05/2010 MCDONALDA

STR/581 STRATEGIC PLANNING & IMPLEMENTATION05/17/2010ROWLETTA- The Master of Business Administration (MBA) is a master's degree in business administration, which attracts people from a wide range of academic disciplines. The MBA designation originated in the United States, emerging from the late 19th century as the country industrialized and companies sought out scientific approaches to management. The core courses in the MBA program are designed to introduce students to the various areas of business such as accounting, marketing, human resources, operations management, etc.

Jan 1995Mar 1996

California Teaching Credential

Skills

Content Development
Keyword Rich Content Development Content that Converts Call to Action Content Newsletters Web Content Tutorials Email
Pay Per Click Campaigns Yahoo & Google
Social Media Optimization
Bookmarking Networks Blogs Micro Blogs
Search Engine Submission
Search Engine Optimization Content Creation
Search Engine Optimization
Create Joomla based websites for clients and employer
Read CSS and HTML with an ability to edit FTP Graphic Design Page Layout Image Editing Template Manipulation    
Design and Create Marketing Materials
Business Cards Rack Cards Print Materials
Design and Create Media Kit
fact sheets content print & online  
Design and Create Weekly E-mail Campaigns
Design and create copy for email campaigns: B to C B to B Non Profit Organizations Email campaigns for Loans Officers were responsible for 4 million dollars in funding in 3 months Email campaigns responsible for securing over a hundred volunteers for Non Profit Events  

References

Monica Martinez

“MaryEllen is very professional and diligent. The few times that we worked together, she has demonstrated her professionalism and thoroughness through her verbal and written communication skills.” 

Joan Ende

“MaryEllen was a teacher who cared about her students and was sure that they did well. She would spend extra time to make sure she was meeting all the needs of her students.”

Kristi Reedy

“Mary Ellen Gibson creates websites that work! Her designs are the best I have ever seen and she really has a grasp on how to get high listings on Google, Yahoo and MSN. I would recommend Mary Ellen and her team to anyone.

Charles Raney, PMP

“MaryEllen was in one of my classes for UoP. I found her work to be exceptional and clearly written. She was meticulous in ensuring her work was done correctly, academically correct, and yet readable that it could be understood easily.

Adam Fullman

Great Results , Personable , Good Value 

Wes Schaeffer

“MaryEllen is a positive, energetic business professional with an unsurpassed focus on quality and customer service. It is a joy working with her.

Beverly Gunn

“As the Compliacne Ofifcer for Temecula Valley Bank, I worked with MaryEllen on several projects that included not only her excellent marketing skills but also her excellent organizational skills and attention to detail. It was my pleasure to have worked with MaryEllen.” 

James Agnew

“We engaged MaryEllen to set up our social media accounts and she did a fantastic job. I found MaryEllen to be extremely knowledgable in the social media realm while having great knowledge in direct response marketing and ROI'ing a campaign as well. I found MaryEllen to be very detailed and thorough. She delivered all tasks on time and contributed to the overall direction and strategy of these campaigns. I highly recommend MaryEllen for your social media work. She is now a trusted advisor for our social media campaigns and value her insights.”

Josh Aston

“MaryEllen is great to work with. She loves Social Media and immerses herself within it! She is exceptional at being able to keep herself up to speed on new developments within the marketing medium and on how to apply that within the space. She has a passion for the web that is hard to duplicate.”

Jacquline Ritchie

“MaryEllen was wonderful to work with and was a valuable asset to Temecula Valley Bank. She is professional, proactive, and extremely hard working. I am confident she would be an asset to the next company she works for and would love the opportunity to work with her again in the future!”

Wendi Phifer

“As AV Concepts’ Marketing Manager, MaryEllen is an experienced Webmaster. She has totally revamped the look and content of our company’s website. MaryEllen’s knowledge of web design, search engine optimization and web marketing has helped make our new website a great success. Besides being a joy to work with, MaryEllen is a take-charge person who is able to present creative ideas and communicate the benefits. MaryEllen has assumed a leadership role in sales meetings, inspiring and motivating other employees. In addition to having excellent Marketing and Webmaster skills, MaryEllen has been a great team player. She eagerly participates with the other members of the team, sharing her ideas and expertise. She is always ready to jump in anywhere that needs help.”

Wendy Cockley

“MaryEllen is a tireless and dedicated online marketing expert. She is constantly taking advantage of learning opportunities. While I had the pleasure to be her manager, she was invaluable in bringing many projects to fruition, exceeding the defined business objectives.” 

Certifications

Feb 1996Present

California Multiple Subject Teaching Credential

California

Resume

Marketing Videos

Interest

  • Internet Marketing
  • Marketing
  • Photography
  • Education
  • Podcasting
  • Blogging
  • Project Management

My Links

Presentation & Training Skills

Leadership of Scope and Sequence

  • Lesson Creation for Grade Level
  • Lesson Planning
  • Spiral Planning

Educator & Presenter

  • Prepare materials and classrooms for class activities
  • Adapt teaching methods and instructional materials to meet students' varying Needs and interests.
  • Plan and conduct activities for a balanced program of instruction, Demonstration, and work time that provides students with opportunities to observe, question, and investigate.
  • Instruct students individually and in groups, using various teaching methods such as lectures, discussions, and demonstrations.
  • Establish clear objectives for all lessons, units, and projects, and communicate those objectives to students.

Leadership of Curriculum Creation

Staff Presenter

Technology Consultant