Work History

Work History
Jul 2010 - Present

Marketing Director

AV Concepts

- Manage and coordinate all marketing, advertising and promotional staff and activities- Conduct Market Research to Determine Market Requirements for Existing and Future Products- Analysis of Customer Research, Current Market Conditions and Competitor Information- Develop and Implement Marketing Plans and Projects for New and Existing Products- Manage the Productivity of the Marketing Plans and Projects- Monitor, Review and Report on all Marketing Activity and Results- Determine and Manage the Marketing Budget- Deliver Marketing Activity within Agreed Budget- Liaison with Media and Advertising- Press Release Development & Implementation- Website Development - Website Content Development- Blog Development- Online Marketing Campaigns- Social Media Management- Internal Communications Management

Mar 2009 - Mar 2010

Social Media Manager

Progrexion

• Executing social media marketing campaigns• Engaging in dialogue with consumers in niche and popular social media communities• Developing relationships with and keeping track of innovations in blogs, social networks, social bookmarking sites, and other appropriate social media destinations relevant to the project’s audience• Communicating internally about status of projects• Taking the lead on assigned campaigns and managing a team to assist in the marketing execution• Developing campaign strategy, time lines, and action plans• Working with a research department to determine success metrics on executed campaigns• Monitoring new sites, technologies, and web trends and reporting them to the department and staff as needed• Reporting and analyzing campaign results

May 2008 - Jan 2009

Marketing Coordinator

http://www.temvalbank.com

·    Logo and Branding Consistency

·    Knowledge of Commercial Banking and SBA Loan marketing

·    Creates, manages and schedules  all branch  E-mail campaigns

·    Trains, directs, coordinates, plans, and executes marketing and advertising of bank’s products and services.

·    Work with SBA Business Development Officers, Branches, Administration, and Departments to create marketing

·    CRA sponsorship and donation tracking and documentation

·    Track media calendar and spending with print publications

·    Design, update and manage Bank website

·    Plans and oversees the bank’s advertising and promotional activities including print, electronic, and direct mail for branches and SBA programs

Jun 2004 - May 2008

Internet Marketing Director

Skyabove Internet Strategies

·   Complete “Sales Whisper” Training Program

·Manage a Team of 15 Designers & Marketers in Three Offices

·Manage & Merchandise Websites. Visual Merchandising, Product Merchandising, Site Navigation & Shop ability, Transaction Processing, Onsite Promotion Management, & Site Analytics.

·Develop and Execute an Online Customer Acquisition Plan

·Direct Interactive Agency Marketing and Media Campaigns to Meet Business Performance Objectives 

·Design and Create  E-mail Campaigns for B 2 B  and B 2 C market

·Direction & Creation of Search Engine Optimized Websites & Content Creation

·Acquisition and Retention Marketing Efforts Designed to Drive Web Site Traffic and Sales. These Include Paid and Natural Search, Affiliate Programs, Partnership Marketing/Content Integration Programs, Email Marketing Acquisition and Retention Programs

·Search Engine Submission, Social Media Optimization, and Local Search

Jun 2005 - Jun 2007

Teacher / Staff Trainer

Perris Elementary School District

·  Grade Level Chair & Weekly Lesson Planning Coach

·  Staff Training & Leadership of Math,Software and SIOP

Sep 1996 - Jun 2005

Teacher / Staff Trainer

Magnolia School District

·Grade Level Chair Kindergarten & Second Grade

·Co-creator of special education integration program

·District Trainer in Technology, History, and Language Arts

·Instructional Assistant Training Program

Education

Education
Nov 2008 - May 2010

Masters of Business Administration

http://www.phoenix.edu/

MGT/521 MANAGEMENT01/19/2009RANEYA

HRM/531 HUMAN CAPITAL MANAGEMENT03/02/2009FREEMANA

LDR/531 ORGANIZATIONAL LEADERSHIP04/13/2009LESTERA

QRB/501 QUANTITATIVE REASONING FOR BUSINESS05/25/2009VON WORLEYA

ECO/561 ECONOMICS07/06/2009NOEA-

ACC/561 ACCOUNTING08/17/2009VELAA

QNT/561 APPLIED BUSINESS RESEARCH & STATISTICS09/28/2009WITKOWSKIA-

FIN/571 CORPORATE FINANCE11/09/2009RAFTERA

LAW/531 BUSINESS LAW01/11/2010FOUSHEEA-

OPS/571 OPERATIONS MANAGEMENT02/22/2010LAGERBERGA

MKT/571 MARKETING04/05/2010 MCDONALDA

STR/581 STRATEGIC PLANNING & IMPLEMENTATION05/17/2010ROWLETTA- The Master of Business Administration (MBA) is a master's degree in business administration, which attracts people from a wide range of academic disciplines. The MBA designation originated in the United States, emerging from the late 19th century as the country industrialized and companies sought out scientific approaches to management. The core courses in the MBA program are designed to introduce students to the various areas of business such as accounting, marketing, human resources, operations management, etc.

Skills

Skills

Content Development

Keyword Rich Content Development Content that Converts Call to Action Content Newsletters Web Content Tutorials Email

Pay Per Click Campaigns Yahoo & Google

Social Media Optimization

Bookmarking Networks Blogs Micro Blogs

Search Engine Submission

Search Engine Optimization Content Creation

Search Engine Optimization

Create Joomla based websites for clients and employer

Read CSS and HTML with an ability to edit FTP Graphic Design Page Layout Image Editing Template Manipulation    

Design and Create Marketing Materials

Business Cards Rack Cards Print Materials

Design and Create Media Kit

fact sheets content print & online  

Design and Create Weekly E-mail Campaigns

Design and create copy for email campaigns: B to C B to B Non Profit Organizations Email campaigns for Loans Officers were responsible for 4 million dollars in funding in 3 months Email campaigns responsible for securing over a hundred volunteers for Non Profit Events  

Certifications

Certifications
Feb 1996 - Present

California Multiple Subject Teaching Credential

California