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Maryam Mohsin

Social Media Executive - MRM Samsung

  • Karachi Pakistan
  • 0301-297-6609


I believe I should be a part of a firm. I can easily cope with new challenges, and interact effectively with people that I haven't worked with yet. I am also willing to go beyond expectation when it comes to work and being involved. The way I can prove this is if you hire me.

Work History

Jan 2016Present

Social Media Executive

MRM - Samsung
  • creating and uploading copy and images for the organization's website;
  • writing and dispatching email marketing campaigns;
  • providing accurate reports and analysis to clients and company management to demonstrate effective return on investment (ROI);
  • researching new online media opportunities that may benefit the business including mobile, social media, development of blogs and forums;
  • designing website banners and assisting with web visuals;
  • communicating with clients, affiliate networks and affiliate partners;
  • conducting key word research and web statistics reporting;
  • contributing to social media engagement and brand awareness campaigns;
  • using web analytics software to monitor performance of client websites and make recommendations for improvement;
  • contributing to company and industry blogs and managing e-communications;
  • assisting with paid media including liaising with digital advertising agencies;
  • developing and integrating content marketing strategies;
  • keeping up to date with current digital trends;
  • managing the contact database and assisting with lead generation activities;
  • negotiating with media suppliers to achieve the best price for clients.
Sep 2015Jan 2016

Marketing & Accounts Manager



  • Display merchandising materials in a well organized and coordinated way.
  • Oversee Family Marketing Activities.
  • Ensure 2nd Mile Service is being executed on a daily basis.
  • Plan and execute suggestive selling contests for team members.
  • Partner with Operator to formulate a yearly marketing plan
  • Handle all donation requests received at the restaurant
  • Be an ambassador for the brand, and build relationships with local community members
  • Plan and execute food distributions.
  • Establish goodwill and build relationships within the community through cross promotions, remote sampling and BOG (Be Our Guest) card distribution
  • Event planning with schools, universities, businesses, etc.


  • recruiting, training and supervising staff
  • agreeing and managing budgets
  • planning menus
  • ensuring compliance with licensing, hygiene and health and safety legislation/guidelines
  • promoting and marketing the business
  • overseeing stock levels
  • ordering supplies
  • producing staff rotas
  • handling customer enquiries and complaints
  • taking reservations
  • greeting and advising customers
  • problem solving
  • preparing and presenting staffing/sales reports
  • keeping statistical and financial records
  • assessing and improving profitability
  • setting targets
  • handling administration and paperwork
  • liaising with customers, employees, suppliers, licensing authorities, sales representatives etc
  • making improvements to the running of the business and developing the restaurant.

Oct 2013Aug 2015

Information and Public Relationship Officer

Iqra University
  • planning, developing and implementing PR strategies
  • liaising with colleagues and key spokespeople
  • liaising with and answering enquiries from media, individuals and other organisations, often via telephone and email
  • researching, writing and distributing press releases to targeted media;
  • collating and analysing media coverage
  • writing and editing in-house magazines, case studies, speeches, articles and annual reports
  • preparing and supervising the production of publicity brochures, handouts, direct mail leaflets, promotional videos, photographs, films and multimedia programmes
  • devising and coordinating photo opportunities
  • organising events including press conferences, exhibitions, open days and press tours
  • maintaining and updating information on the organisation's website
  • managing and updating information and engaging with users on social media sites such as Twitter and Facebook
  • sourcing and managing speaking and sponsorship opportunities;
  • commissioning market research
  • fostering community relations through events such as open days and through involvement in community initiatives
  • managing the PR aspect of a potential crisis situation.


Jun 2012Present

Bachelors In Business Administration

Iqra University
  • Major Subject: Business Administration.
  • Expected Graduation in 2017.
Aug 2009Oct 2011


Government Premier Girls College
  • Major Subject: Commerce
  • Percentage: 57%
Aug 2006May 2009


The Auctor's Academy
  • Major Subject: Computer Science
  • Percentage:73%



  • Organised and prioritised personal schedule
  • Implemented a new reporting procedure
  • Arranged meetings with senior management
  • Liaised with department heads regarding day-to-day issues
  • Re-organised and improved department filing system
  • Successfully worked to strict deadlines 


  • Reported findings of annual survey to senior management
  • Prepared publicity material for department Open Day
  • Worked on department stand dealing with enquiries on Open Day
  • Successfully mediated conflicts between staff and faculty

 Managerial and Interpersonal 

  • Managed a team of three
  • Facilitated staff planning meetings, promoting individual high level of personal achievement
  • Evaluated individual work performance and advised on career development
  • Developed and introduced new client-centred team approach
  • Part of a team to design new office procedures


  • Compiled and edited comprehensive monthly activity reports
  • Daily user of databases
  • Customised database to suit unique departmental needs
  • Microsoft Office – word, excel, access and power point

Personal Date 

  • Father's Name: Syed Mohsin Akhter
  • Domicile : Karachi.
  • Date of Birth: April 30, 1994
  • NIC No.: 4220182874484


Furnished upon request