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Marwa Kamal Eddine

Events Management, Brand Management, Marketing and PR Management, Media Management

Work experience

Oct 2014Present

PR & Events Officer

RAK Free Trade Zone

  • Organise corporate events and outreach activities including VIP events, press conferences, business and trade delegations, CSR activities from planning to execution of the event details for a successful outcome.
  • Assist in researching, planning and coordinating arrangements for official RAK FTZ / Government hospitality functions and events under the direction of the PR and Events Manager.
  • Support the Public Relations and Events team in planning and executing the organisation’s annual events and activities.
  • Maintain extensive and positive relationships with national and international media both in English and Arabic.
  • Monitor, analyse and ensure Arabic media coverage of RAK Free Trade Zone activities.
  • Handle correspondence effectively with Arabic press regarding RAK FTZ.
  • Coordinate agency briefs and ensure proper follow-up by meeting deadlines.
  • Assist in promoting and maintaining excellent relationship with existing and potential customers.
  • Conduct continuous research to assist the various proposed and ongoing projects in PR and Events Section.
  • Assist the PR and Events Manager in developing and executing editorial opportunities.
  • Undertake research, investigations, projects reports and other duties as required.
  • Assist the PR and Events Manager in planning and development of the Public Relations and Events section annual budget.
  • Represent the organisation in the media on relevant occasions.
  • Assist the PR and Event Manager in developing and planning the annual client and outreach (CSR related) event calendars of the organisation to encourage open forum between all stakeholders.
  • Evaluate and identify the distribution channels of the organisation’s press releases, feature stories, op-eds and interviews to maximize exposure and coverage.
  • Promote products and services through public relations initiatives.
  • Develop public relations and events’ communications plan and campaigns.
  • Distribute press releases, media relations content, case studies, white papers, executive bios, social media content.
  • Review and evaluate activities, delegations and speaking opportunities.
  • Identify, develop and execute communications strategy for key media contacts and client references.
  • Assist the PR and Events Manager in evaluating and implementing advertorial and sponsorship opportunities that will have maximum ROI.
  • Set in conjunction with the Public Relation and Events Manager the Public Relations strategy of the organisation.
  • Ensure optimum publicity is created for all major happenings in the organisation.
  • Assist the Public Relations and Events Manager in preparing in-house bulletins, newsletter and events information.
  • Assist Public Relations and Events Manager in the preparation and selection of all marketing and sales tools and give-aways of the organisation.
  • Maintain close contact and rapport with local media and the international trade press.
  • Assist the Public Relations and Events Manager in the opening of/or general Public Relations efforts of clients of the RAK Free Trade Zone.
  • Supervise the Public Relations and Events team and section in the absence of the Public Relations and Events Manager. Maintain the highest level of professionalism, ethic and attitude towards all clients, head of department and employees.
  • Perform other tasks as assigned by superior sup

Jul 2011Sep 2014

Marketing Brand Manager

Prism Trading LLC
  • Effectively manage business in assigned database through a transactional and solution-oriented selling approach.
  • Initiate and develop a strong relationship with assigned verified leads.
  • Prepare proposals or agreements to complete sales.
  • Accurately use CRM for sales processing.
  • Manage growth of new business by transitioning them to be loyal customers for the company.
  • Oversee fulfilment of Training, Customer Care, and Executive Search.
  • Explain products or services and prices, and answer questions from customers.
  • Preparation of the Annual Marketing Plan. 
  • Responsible for developing and maintaining marketing strategies to meet agreed company objectives.
  • Evaluate customer research, market conditions, competitor data and implement marketing plan alterations as needed.
  • Oversees all marketing, advertising and promotional staff and activities.
  • Demonstrate technical marketing skills and company product knowledge.
  • Develop an annual marketing plan in conjunction with the sales department. This should detail the year’s activity to meet agreed company objectives.
  • Budget management. To deliver all marketing activity within the agreed budget.
  • Manage all aspects of print production, receipt and distribution.
  • Achieve frequent, timely and positive media coverage across all available media.
  • Managing the entire product line life cycle from strategic planning to tactical activities.
  • Analyze potential strategic partner relationships for product lines.
  • Demonstrate the ability to interact and cooperate with all company employees.
  • Proactively establish and maintain effective working team relationships with all support departments.
Apr 2010Jun 2011

Marketing Coordinator

Vivid Electronics & IT Services
  • Implements marketing and advertising campaigns by assembling and analyzing sales forecasts; preparing marketing and advertising strategies, plans, and objectives; planning and organizing promotional presentations; updating calendars.
  • Tracks product line sales and costs by analyzing and entering sales, expense, and new business data.
  • Prepares marketing reports by collecting, analyzing, and summarizing sales data.
  • Keeps promotional materials ready by coordinating requirements with graphics department; inventorying stock; placing orders; verifying receipt.
  • Supports sales staff by providing sales data, market trends, forecasts, account analyses, new product information; relaying customer services requests.
  • Researches competitive products by identifying and evaluating product characteristics, market share, pricing, and advertising; maintaining research databases.
  • Plans meetings and trade shows by identifying, assembling, and coordinating requirements; establishing contacts; developing schedules and assignments; coordinating mailing lists.
  • Monitors budgets by comparing and analyzing actual results with plans and forecasts.
  • Updates job knowledge by participating in educational opportunities; reading trade publications.
  • Accomplishes organization goals by accepting ownership for accomplishing new and different requests; exploring opportunities to add value to job accomplishments.


Sep 2007Feb 2010

Ba Marketing & Advertising

AUL, Lebanon

Principles of Advertising

Media Planning

Media & society


Global Advertising

Promotional Strategies

Marketing Strategies & Policies

Sep 2004Jun 2007

Baccalaureate 2, Economics & Social division 

Baakleen Official School

Skills Expertise:

  • Events/Activations
  • Marketing Communication
  • Trade Activation Marketing
  • Brand Activation Management
  • Strong networking and interpersonal proficiency
  • Effective communication in Arabic and English,
  • Organizational and time management
  • Team player and able to manage others
  • Ability to work under pressure
  • Customer communication marketing

Career Highlights

  • Kindus Perfume Product Launch with Paris Gallery
  • Multiplier Events For RAK Trade Free Zone Business Partners
  • RAK Terry Fox Run
  • RAK Half Marathon
  • VIP Delegation Visits RAK Free Trade Zone
  • Business Excellence Awards RAK Trade Free Zone
  • Public  relation project under the title of a well known guest speaker to the NDU students
  • Marketing Case Studies: Kitkat, Ego etc.
  • Marketing plan for new Service Company, launching in Lebanon, “Deir El Qamar club”.
  • Dano Milk (Marketing study, Plan and Strategies).
  • Radio One (New Logo, business card, Letter, Cover Letter, and Bags).
  • Print ad for Pepsi.
  • Print ad for Pepsi Max.
  • Advertising and Marketing Study and plans for Chateaux Kefraya.


  • Arabic: Native Language
  • English: Fluent Written & Spoken
  • French: Beginner 

Personal Information

  • DOB: 10/12/1987
  • UAE Driving Licence 
  • Nationality: Lebanese