Marvin Smith is a Senior User Experience Design Consultant, Information Architect, UI Researcher and Strategist seeking contract consulting positions in which to apply his broad professional experience.

Throughout his career, Marvin has collaborated with users to understand their needs, marketers and business managers to understand business goals, and engineers to understand technologies' capabilities. He has leveraged these collaborations to create effective and elegant user experiences that deliver success for the business and delight for the end user.

Marvin's user experience design experience ranges from Web and Windows applications to ecommerce websites to mobile device applications, including responsive design. His combination of quantitative and qualitative sensibility combined with excellent written and verbal communication skills, exceptional work ethic, and ability to work individually and with robust teams, make him an excellent candidate for any user experience design challenge.

Professional Summary

Marvin has extensive applied experience in usability and user experience design techniques and has traveled worldwide conducting client usability and design programs. He has been involved in a wide array of project types including, but not limited to:

  • Web interface design and Heuristic evaluation
  • Design and evaluation of mobile communication devices (across all application types and carriers)
  • Design and evaluation of both stationary and mobile computers
  • Design and development of style guides and UI specifications for Web and mobile applications
  • Contextual analysis of systems
  • Usability testing
  • UAT, QA, and validation testing
  • Agile design

Specialties include:

  • User Experience Strategy
  • User Experience Design
  • Wireframes and Prototypes
  • Information Architecture 
  • Mobile Ux
  • Web Ux
  • ecommerce Ux
  • Software application Ux
  • Healthcare Ux
  • UI Specifications
  • UI Style Guides
  • Content Component Libraries (CCL)
  • Heuristic Guidelines
  • Heuristic evaluation
  • Contextual analysis of systems
  • Persona development
  • Usability test planning and execution
  • Agile design environments
  • Responsive design
  • Accessibility
  • Points and Rewards
  • Gamification
  • Startups

Marvin received his Master of Arts in Professional Communication from Clemson University, focusing on the usability and audience of communication in all its forms, working closely with Dr. Tharon Howard. He is a member of the Human Factors and Ergonomics Society (HFES).

Work experience

Work experience

Human Factors Specialist/Sr Human Factors Specialist


Accomplishments for IBM:

  • IBM ThinkPad Website
  • Redesigned sections of the IBM ThinkPad website to improved the experience of purchasing accessories for IBM ThinkPad mobile computers.
  • IBM ThinkPad Local Help
  •  Evaluated, developed and user tested Windows-based wizards and applications used by Thinkpad owners to configure features and functions and personalize their PCs.
  • IBM ThinkPad Setup Guide (February 2001 - February 2002)
  • Evaluated and redesigned the Out-of-Box Setup Guide for IBM ThinkPad computers.
  • IBM Thinkpad Usability Studies: TrackPoint and Touchpad and External Keyboard
  • Designed and executed numerous competitive tests of TrackPoint and Touchpad pointing devices as well as External Keyboards during which qualitative and quantitative measures were gathered, analyzed, and reported. Qualitative feedback was gathered using online surveys with 5-point Likert scales; quantitative feedback such as time-on-task and errors were gathered using data logging software.

 Accomplishments for Synaptics:

Synaptics Pointing Device Testing

Similar to IBM Trackpoint and Touchpad and External Keyboard testing, conducted competetive analysis comparing Synaptics pointing-device software to that of competitors. Measurements were qualitative and quantitative in nature and were analyzed and reported to the Synaptics team.

Accomplishments for Cisco:

Evaluated and redesigned the Cisco Case Open Tool (COT) to improve the experience of Cisco employees when reporting technical issues.

 Accomplishments for Motorola Mobile Devices:

  • Worked with BenQ team and Motorola Technical Marketers in Taipei to improve the UI of the C300 handset.
  • Served as sole UI designer for the E310 and V810 handsets developed by Appeal Telecomm in Seoul, South Korea. This involved working hands-on with developers and technical marketers to create compelling software and hardware solutions and coordinating development processes between Motorola, Appeal, and other organizations contributing to the products.

Also served as lead for Messaging UI design and designed first and current entire Motorola messaging suite (SMS, EMS, MMS, and Unified Messaging) working with Magic 4 in Manchester, UK.

Program Manager and Senior Ux Designer


Accomplishments for Intel:

  • Worked with Intel to develop a process by which to evaluate soft-interface Viiv Online Spotlight applications going forward.
  • Developed Usability Heuristic Checklist for evaluation of and subsequent testing and evaluation of Viiv applications which was presented at the Intel Developers Forum.
  • Evaluated dozens of Viiv Online Spotlight applications, summarized the results, and communicated them to software engineers around the world.

Accomplishments for Qualcomm:

MediaFLO Mobile TV and Fantasy Sports Application Testing

Involved in the design and execution of the testing of two new MediaFLO applications soon to be on the market. 

Accomplishments for Motorola Mobile Devices:

Managed HumanCentric's Motorola team which entailed mentoring and people development as well as closely assisting team members in understanding and developing features for developing mobile device applications.

  • Worked hands-on to complete style guide, screen definition documentation, layout requirements documentation, and UI wireframe and flow documents for an entire converged CDMA platform.
  • Monitored and contributed to the ongoing development of existing platforms across technologies in which UI wireframe flow documentation was completed for new features required by carriers.
  • Screened, interviewed, and hired recruits for the company.
  • Contributed to policies affecting the entire company.

Developed a thorough expertise of UI design of all types of Mobile handset device applications and related functionality. Application expertise applies to:

  • Mobile Browser (Application UI and downloading)
  • Calling
  • External Display (all aspects including Notifications, Quick Menu, Calling, Camera, Application transfer between CLI and Main Display)
  • Idle
  • Main Menu and Complete Menu structure
  • Messaging (all aspects of Messaging involving SMS, EMS, MMS, Unified Messaging, Email, IM)
  • Multimedia (File Manager and Databox (for DoCoMo) ('Pictures', 'Sounds', and 'Videos' folders and related functionality), Online Albums, Still Camera, Video Camera, Video and Still image editing)
  • Presence and LBS (Mapping and directions and related functionality)
  • Recent Calls/Call Logs
  • Settings (Personalize, Ring Styles, Manner Mode, Initial Settings, and all other general settings)
  • Sync (Bluetooth, Infrared)
  • Tools (Contacts, Calendar/Datebook, Calculator, Alarm Clock, Shortcuts)
  • Digital Content Distribution (Digital Rights Management and related topics)
  • Touch screen interactions.

Also, as a result, developed a solid knowledge of the requirements of the following Carriers, spanning CDMA, GSM, and other technologies:

  • AT&T
  • NTT DoCoMo
  • Orange
  • Sprint (including Vision 2.0)
  • T-Mobile
  • Telefonica
  • US Cellular
  • Verizon
  • Vivo
  • Vodafone (Europe and Japan)

Motorola Sprint Handset UI Testing

Involved in the design and execution of competitive analysis of new Motorola Sprint Handset User Interfaces developed by HumanCentric. Measurements were qualitative and quantitative in nature and were analyzed and reported to the Motorola team. Test data gathered during test were fed back into the design resulted in positive changes to the UI.

May 2010 - Present


D.U.E.D.S. Corp

Digital User Experience Design Strategies/Solutions/Services

Role: Product Lead with a digital healthcare startup (10/2013 – Present)

Working with a digital healthcare startup dealing with chronic illness population management. Responsibilities include:

  • Business Strategy and requirements
  • User Experience Design and Strategy flows and wireframes
  • Recruiting visual designer and collaboration on visual design user experience approaches
  • Recruiting front-end, back-end, and mobile application developers and facilitating scheduling and activities
  • Ongoing collaboration with Founders and Advisors
Mar 2014 - Jun 2014

Sr User Experience Strategist (as independent contractor)

Resource Interactive

Worked with user experience team, creative, and business analysts to:

  • Developed a Ux strategy for a new capability dealing with reserve online, pickup in store
  • Created complete Ux wireframe specifications in Axure for the reserve online and pickup in store functionality
Aug 2010 - Sep 2013

Sr User Experience Design Specialist/Digital Architect (as independent contractor)


Razorfish creates experiences that build businesses. As one of the largest interactive marketing and technology companies in the world, Razorfish helps its clients build better brands by delivering business results through customer experiences.


Worked with user experience, creative, social media, business strategy, and marketing teams to:

  • Create and document an integrated application catering to a client's holiday clientele, assisting them in finding the perfect gift 
  • Create and document an integrated application catering to a client's customers shopping for, sharing, and buying wedding rings 
  • Create and document a new solution for a client’s gift registry experience 
  • Research competitive and comparative as well as internal approaches to insurance agent's digital presence for use in future-vision solutions 
  • Develop promo- and micro-sites to support a client's various products and strategies
  • Assist the client with one of the largest digital reconfigurations in history in a holistic manner supporting ongoing project maintenance, research, and design
May 2010 - Aug 2010

Sr User Experience Design Specialist (as independent contractor)

Colossal Squid Industries

Colossal Squid Industries is an independent digital creative agency that helps extend brands across fragmented digital channels. Interactive, social, branded games, augmented reality - Colossal Squid calls it all digital adverstuff.

The Squid is neither a traditional ad agency nor a production company but more of a technological secret society, a confederation of interactive craftspeople hell-bent on creating staggering online work for clients.

Worked with Digital Strategy team to:

  • Determine marketing and branding approaches
  • Develop complete wireframe click-throughs for client’s web-based applications
Feb 2010 - May 2010

Sr User Experience Design (as independent contractor)

Pathfinder Development

Pathfinder creates great software that people love to use. From product strategy through agile design and development, Pathfinder helps clients deliver what it takes to succeed: great user experience, faster release cycles and less waste, and rock-solid reliability, supportability, and scalability.

Worked in Agile design and development environment on:

  • Web UI for weather data visualization
  • Web UI for innovative real estate ecommerce mortgage community
  • iPhone and iPad UI for electronic medical records (EMR) management application
  • iPad UI for punchlist application
Nov 2009 - Feb 2010

Sr User Experience Consultant (as independent contractor)

The Acquity Group

With a track record of developing tailored solutions that leverage deep experience with strategy, technology and creativity, Acquity Group possesses not only the knowledge to conceptualize and build clients' brands, but the experience needed to enable, extend and elevate their business.


Worked on digital strategy and user experience research and design for ecommerce clients of the Acquity Group, including Allstate Insurance and the Bradford Exchange.

Mar 2009 - Nov 2009

Sr User Experience Designer - eCommerce (as independent contractor)

Walgreen's ecommerce

Walgreens is one of the most well-known and reputable pharmacy brands in the United States whose history spans more than 100 years. Walgreens.com provides the consumer with online access to virtually all types of both pharmacy and consumer goods for pickup and home delivery.

  • Leading UI design efforts, architecting and designing complex user interfaces associated with walgreens.com and its related applications - Including mobile Web and iPhone
  • Working collaboratively with marketers and business managers, software and web developers, graphic designers, and copywriters
  • Analyzing human factors including user objectives, needs, preferences, experiences, approaches and accessibility to the technology
  • Delivering detailed user interface mockups and specifications that include information architecture, wireframe workflows, and page layouts
  • Performing Quality Assurance (QA), User Acceptance Testing (UAT), and Business Validation Testing for new site rollout
Feb 2001 - Mar 2009

Regional Director, Chicago


HumanCentric is a product design services company headquartered in Cary, NC. HumanCentric provides design solutions with a focus on products, users and business goals.

Accomplishments as Regional Director, Chicago:

Established and managed regional office for HumanCentric in the Chicago area which involved:

  • Locating and procuring office space.
  • Negotiating aspects of lease agreement.
  • Configuring office space.
  • Selecting and purchasing office furnishings.
  • Configuring of information technologies.
  • Screening, interviewing and hiring of prospective employees.
  • Enculturating new employees into the company
  • Teaching work processes.
  • Leading business development efforts in conjuction with the home office.
  • Serving as program director for HumanCentric's majority client, Motorola Mobile Devices.
  • Serving as senior member of management impacting micro and macro policies across the organization.
Oct 2004 - Jul 2005

Director/Program Manager

Adaptive Personalization Technologies (Startup)

Work with APT occurred during hiatus from HumanCentric in 2004/2005. APT was a company dedicated to solving key usability problems of small screen and voice interfaces by automatically prioritizing and delivering information based on learned preferences. In addition, APT developed user interfaces for applications for conventional advanced mobile devices.


  • Managed 8-person team responsible for the development of the UI for the V2000, Motorola's first handset for Japan's NTT DoCoMo.
  • Insured delivery of high-quality deliverables by entire team while also being a technical contributor.
  • Acquired UI expertise of advanced mobile device features such as: Video calling, Barcode reader, Java Application Management (JAM), Response Hold and Dialing Services
Aug 1999 - Aug 2000


Clemson University Graduate School


Redesigned the graduate school website for greater usability and better aesthetics, including information architecture, graphic design, and page layout.


1998 - 2001

Master of Arts in Professional Communication

Clemson University

The Master of Arts in Professional Communication (MAPC) combines theory and practice of written, visual, and digital communication in professional contexts. Curriculum focus was on the usability and audience of communication in all its forms.

Masters thesis was the combination of the redesign and implementation of the Web site for Clemson University's Technology Transfer offices as well as an exploration and explanation of the tools in the 'Usability Toolkit' and how those can be applied to the design and redesign of interfaces.

GPA: 3.84



UI Design Software Toolkit

Visio, Omnigraffle, Axure, Photoshop, Illustrator, Fireworks, Front Page, Dreamweaver, Morae, Camtasia, Microsoft Office Suite and Lync, iWork, Authorware, Pagemaker, InDesign, Framemaker, Lotus Notes, Pivotal Tracker, collaborative Wikis, Campfire, Basecamp, Workamajig, SharePoint, JIRA, Dropbox, Bugherd