Martti Niileksela

Summary

A resident of Lund, Sweden I have 20 years of management experience in international industrial marketing. In the last 13 years I have worked as Management Director and I have held senior positions in Italy, France, the Czech Republic and Sweden. Fluent command of Swedish, English, French,German and Italian.  Now looking for a similar position.

Work History

Work History
Jun 2006 - Present

Business Area Manager

GCE AB

Since the summer of 2006 I am also responsible for the largest Business Area in the Group, Cutting and Welding, that turns around 400 MSEK. Equipment for gas welding is used in mechanical industry but also on construction sites. The business area is centered in the Czech Republic where I have spent half the time and it is represented with sales organisations in all sales companies. A large portion of the job is about driving the Sales organisations at sales meetings and customer events. A main task, however, has also been totrim the too wide product range and about 25% of all articles were pruned in the last couple of years.

As responsible for the largest Business Area, I have also had a role as coordinator between the business areas and as such built up the company´sintranet as well as a central market communication department.

Jan 2001 - Present

Managing Director

GCE Norden AB

GCE is Europé´s leading manufacturer of gas control equipment within the areas Industry, Health Care, Speciality Gas and High Pressure Valves. The turnover is ab. 100 Meuro and the company employs some 700 people distributed among twelve companies worldwide. As Managing Director of the Nordic marketing company, I am responsible for sales of some 20 Meuro in Scandinavia, the Baltic countries and Latin America with about 30 employees. Sales in Scandinavia, largely go through our partner AGA. Since 2001 we have been through a period of change. The company has been divisionalized and partly moved, we have taken over all AGA stocks of gas components in Scandinavia and become also a logistic partner, and we have been the first sales company to connect to a new group MRP- system. At the same time, personnel has been cut from 48 to a planned 13 in 2010. The earnings have increased from 20 msek to above 50 msek per year and the number of own sales people has gone from two to six.

Jun 2005 - Dec 2006

Managing Director

GCE SA

At the last change of ownership in 2005, our French Managing Director resigned and I combined for one and a half years the two MD-roles in Sweden and France. The French company is the size of our Swedish operation and lost 2,4 Meuro in 2005. To make it profitable required an improved sales orientation, the moving of all assembly and stock to our Czech factory and substantial reductions in personnel. After taking out half the people we ended up being 16 persons and broke even in 2006. 2007 the company earned 0,7 Meuro and 2008 1,6 Meuro.

Jun 2001 - Oct 2003

Vice President Marketing & Sales

Alfa-Laval Artec

My job for two and a half years was to integrate this company into Alfa-Laval and to increase the Export sales through our Sales companies. A reorganisation was carried through, the service was improved, the products were documented and the sales increased dramatically.

Sep 1996 - Sep 2000

Managing Director

SANI Maskiner AB

Sani, is a Swedish window fashions company then part of the Newell group´s Europeandivision. Sani develops, produces and markets machines and components for venetian blind manufacturers all over the world with an export rate of >95%. There are about 110 employees and the turnover is about 14 Meuro. The task of the MD was to lead the company to improved operating income through increased sales. What needed to be done was to introduce a corporate culture into an entreprenuerial company, to professionally organise marketing & sales and to complete the product range with new products. From 1996 to 2000 external sales increased organically by 60%. At the same time, important complementary products were developed and an increasing international presence implemented.

Oct 1993 - Jun 1996

Marketing Manager

Alfa-Laval AB

Alfa-Laval Thermal, the world leader in plate heat exchangers, is part of the Alfa-Laval-group and turned around some seven billion sek in the 90´s. The export share was > 95%. Back in my old job as marketing manager I continuedthe integration of the functions, one Business Unit, refrigeration, was spun off as an own division and another one, food applications, was integrated. In these processes I was responsible for commercial units as well as development and production units.

Jan 1988 - Jun 1991

Marketing Manager

Alfa-Laval

A sales organisation of some 150 people in an international matrix reports to a central market organisation of fifteen marketeers. The marketing manager leads the activities that consist of the building of distribution and agent networks, the development of new applications, the formulation of price strategies, follow up of large projects and the budget process.

Education

Education
Aug 1986 - Jun 1987

MBA

IMD
Aug 1973 - Jun 1980

MSc

Lund University of technology