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I have a strong desire to become a fraud analyst. I possess excellent oral and written communication skills with customers and other stakeholders, both verbally and in writing. My 5+ years of corporate experience has given me strong organizational skills and the ability to pay attention to detail.

Work History


Online Marketing Manager 

DataSpan | Bothell, WA

• Pioneered Marketing Automation Systems: Forms Field Creation, Auto-responders, Drip Campaigns, HTML E-Mail Marketing, Java Code, List Segmentation, Custom Redirect Links and Google Analytics Conversion Tracking for company metric performance and data collection.

• Created 20+ Campaigns with 15,000+ keywords using Google AdWords, Bing Ads. Detect and investigate click fraud and Invalid traffic.

• Managed $3,500 monthly budget. Kept up to date with competitor analysis using SEMrush and SpyFu.

• Managed PPC and CPC Advertising budgets and marketed 1,500+ product placements for Price Grabber, NextTag, Shopzilla and Google Shopping channels. 

• Maintained E-Commerce website using Macola ES for customers “my favorite” items list.

• Built web content: Search Engine Optimization (SEO), Press Release, Blogs, News.

• Developed Social Media Marketing: LinkedIn, Twitter, Google+ and Facebook.

Key Achievements:

Achieved a 54% growth in PPC lead generation contributing to an overall company growth of 30% YOY.

Integrated Marketing Automation system into company contributing to an overall company growth of 30% YOY along with saving 15% subscription fee over previous E-mail Marketing platform.

◦ Optimized Google AdWords digital ads to have average ranking placement of 2.9 - 4.0 on Google Search engine listings across all 25 campaign groups. 

Built an optimization algorithm in Google Analytics using JavaScript to manage SEM campaigns containing over 1k form field objects to 150% YOY conversion growth.

Analyze detailed data including CPC, impressions, CTR and conversions to reach desired CPA levels, increase ROI and increased lead generation inbound sales calls by 30 additional daily.

Originated initial email marketing newsletter and e-mail marketing campaigns based off best practices and CANSPAM while achieving, on average, a 21% open rate with minimal opt-out and high 3% click-through.

◦ Redesigned E-Commerce site buttons and colors according to best practice guides. Increased customer checkout to purchase speed by 20%. 

◦ Built social media channels to have 700+ followers and increased inbound website traffic 20% YOY.


CRM Administrator

Noetix Corporation | Redmond, WA

• Updated and created new landing pages for Oracle EBS Account Lists.

• Added and verified executive and management level contacts though LinkedIn, Hoover’s and
Jigsaw business contact services. Contacts included CFO, FP&A, HRMS, IT Applications
Director, Supply Chain Director, BI Director and Business System Analysts.

• Cross-referenced accounts and contact lists with Oracle Applications User Group (OAUG) marketing attendee lists.

Key Achievements:

◦ Identified target markets and established successful plans to develop them – brought $200,000 of additional revenue as a result. 

◦ Contributed to business development lead that signed a SLA deal of $170,000.


Market Research

BFG Communications | Seattle, WA

• Launched marketing campaign for R.J. Reynolds’s new products.

• Managed company equipment and processed daily inventory analysis.

• Conducted database collection using company hand held scanning device.

• Filed outgoing paperwork for consumer engagements, fraud data identification, travel expenses, venue reports.

Developed interpersonal relationships with venue staff to impart program objectives and speaking points according to company policies and regulation of tobacco by the U.S. Food and Drug Administration.

Key Achievements:

◦ Analyzed qualitative and quantitative data to support and review new and existing marketing and sales strategies for consumer demographics increasing regional sales by 22% YOY.

◦ Consistently ranked in 1st place among performance metric out of a staff of 10 territory managers in consumer surveys with consumers.


Event Promotion

Convention Model Talent | Atlanta, GA

• Launched tour marketing campaigns of corporate events, mobile marketing tours, sports, music, and entertainment industry events locally in Seattle.

• Assisted with set-up of the travel booth events.

• Submitted event evaluation recap forms and photographs.

Key Achievements:

◦ Successfully hosted MLS cup tournament promotion in Seattle which increased Sounders team attendance average to 44,000+ fans per match.

Technical Proficiency

Marketing Automation

Marketo, Pardot, Eloqua: email, social media, websites management. 

Content management system (CMS)

Efelle media: Seattle Web Design & Website Development.

Google AdWords Certification (2016)

Google Partners, License Number: 6343222593060864

Pay per click (PPC)

Bid-based PPC with advertising network ,  Flat-rate PPC with comparison shopping engines.

SEO/SEM Strategies

Landing Page Optimization, Keyword Research,  Website saturation and popularity.

Photo editing software

Adobe Photoshop, Corel PaintShop Pro

Microsoft Office

Microsoft Access, Excel, Word, PowerPoint, Publisher, OneNote.

Primary campaign source reporting, Sales representative task notification, HTML e-mail templates.

Google Analytics

Measurement, collection, analysis and reporting of web data.

Access 2013 Essential Training, License Number 7E6534


MySQL Essential Training with Bill Weinman at



Master of Science in Applied IT with specialization in Learning

Gothenburg University | Gothenburg, Sweden

(Concentration: Human-Computer Interaction, Learning Management Systems, Knowledge Management)


Bachelor of Arts in Strategic Communications 

Seattle University | Seattle, WA

(Concentration: Brand Marketing, Reputation Management, Corporate Social Responsibility)


Associate of Arts

North Seattle College | Seattle, WA

Transfer degree