Online Marketing Manager
DataSpan | Bothell, WA
• Pioneered Marketing Automation Systems: Forms Field Creation, Auto-responders, Drip Campaigns, HTML E-Mail Marketing, Java Code, List Segmentation, Custom Redirect Links and Google Analytics Conversion Tracking for company metric performance and data collection.
• Created 20+ Campaigns with 15,000+ keywords using Google AdWords, Bing Ads. Detect and investigate click fraud and Invalid traffic.
• Managed $3,500 monthly budget. Kept up to date with competitor analysis using SEMrush and SpyFu.
• Managed PPC and CPC Advertising budgets and marketed 1,500+ product placements for Price Grabber, NextTag, Shopzilla and Google Shopping channels.
• Maintained E-Commerce website using Macola ES for customers “my favorite” items list.
• Built web content: Search Engine Optimization (SEO), Press Release, Blogs, News.
• Developed Social Media Marketing: LinkedIn, Twitter, Google+ and Facebook.
◦ Achieved a 54% growth in PPC lead generation contributing to an overall company growth of 30% YOY.
◦ Integrated Marketing Automation system into company contributing to an overall company growth of 30% YOY along with saving 15% subscription fee over previous E-mail Marketing platform.
◦ Optimized Google AdWords digital ads to have average ranking placement of 2.9 - 4.0 on Google Search engine listings across all 25 campaign groups.
◦ Analyze detailed data including CPC, impressions, CTR and conversions to reach desired CPA levels, increase ROI and increased lead generation inbound sales calls by 30 additional daily.
◦ Originated initial email marketing newsletter and e-mail marketing campaigns based off best practices and CANSPAM while achieving, on average, a 21% open rate with minimal opt-out and high 3% click-through.
◦ Redesigned E-Commerce site buttons and colors according to best practice guides. Increased customer checkout to purchase speed by 20%.
◦ Built social media channels to have 700+ followers and increased inbound website traffic 20% YOY.