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Martin Hasselbalch

RVP EMEA North, Office of the CEO


I am an experienced executive, leader and strategist

I have been in the software industry since the birth of the internet; I've had my own company and i've taken my career successfully from sales rep to the VP level in the corporate world. Today I help one of the greatest unicorn companies of recent years - APPTUS Corp.  - to meet hyper-growth ambitions in EMEA  - I drive, expand and enable sustainable deep long lasting mutual beneficial business relations between APTTUS / our services & the greatest companies of the planet.

- Great ideas are great - execution matters - I do execution
- I rather run towards fire than away
- I am the calm in turbulence
- I am curious and I am always right even when I am wrong

I truly appreciate people and intelligent wonderful conversations - so connect and lets talk


Sales Management
Growth Hacking

Work experience

Jan 2016Present

Office of the CEO - Strategic Engagements (RVP Nordic and Benelux)

APTTUS Corporation

Leading APTTUS the category defining Q2C company growth ambitions  in EMEA North.

Managing 14M $ ACV budget

Hired 5 Global Account Managers

Personally closed deal worth 600k ACV in 4 months

Build 3.4M $ ACV pipeline

Jun 2015Dec 2015

Global Vice President Sales - Large Enterprises

Falcon Social

Vice President Sales, Large Enterprise Accounts at (6 months) 

Leading Falcon Socials ambitions to win the Social Media Cloud business with iconic brands & large enterprises

-  Ensuring sustainable mutual beneficial long term relationships with large enterprises

Strategic Wins: Large Cloud / SAAS deals: 

- Largest Automotive Company in the world (Belgium)

- Dominant Global Gaming Company (Germany)

- Iconic & global Fashion Company (France)

- Global hearing aid company (Denmark)

Jan 2014Jun 2015

Head of Sales, EMEA

Falcon Social

Head of Sales, EMEA at (1 year 5 months)

Spearheading hyper-growth and  scaling up Falcon Social CLOUD revenue in EMEA region

- Delivered a revenue growth of 447%  YoY 2013/2014

- Acquired hundreds of clients (SMB & LE segment)

- Build and scaled up a super productive sales engine across SDR's & SR's (from 15 HC's to 60 in 15 months)

Jan 2013Jan 2014

Vice President Sales, EMEA


Vice President, D&T-Technology Sales EMEA at (1 year 1 month)

EMEA Sales VP for 65M euro budget for SAPs Cloud enabling solutions and IT Management technologies.

2013: Achieved 94% sales performance

Feb 2009Dec 2012

Vice President Sales, EMEA


Vice President, D&T-ALM Software Sales, EMEA at SAP (3 years 11 months)

2009-2012: 4 years consecutively outperformed my Software Sales budgets

2009-2012: Quadrupled the revenue from € 20M->80M 

2009-2012: Hired 28 Account Executives (from 10 to 38 HC) and 3 Cluster Sales Leaders

Feb 2006Feb 2009

Director, Nordics 


(3 years 1 month) Sales Leadership for SAP's Application Lifecycle 

2008: Achieved 127% sales performance, actual vs budget

2007: Achieved 214% sales performance, actual vs budget

2006: Achieved 125% sales performance, actual vs budget

Feb 2003Feb 2004

Senior Consultant


Senior Consultant at (1 year 1 month) SAP Implementations

Apr 2002Jan 2003

Head of Sales

Group Cursum ApS

Sales Responsible at Virtual eLearning) (10 months) Software 

In charge of  sales department 3 sales reps. 


Project Manager

Edutorium A/S
Project Manager at (1 year) Implementation projects
May 1997Mar 2001

Technical Consultant


Technical Consultant at (3 years 11 months) Technical Implementation Projects & Presales



Master Degree, Management of Technology

Copenhagen Business School

Information Technology


Bachelor Degree, in Economics 

Copenhagen Business School

 Study of Economics

Honours & awards


Winners Circle (Sales Club)

Overperformance  in Sales

sales club


Winners Circle (Sales Club)

Overperformance  in Sales

sales club


Winners Circle (Sales Club)

Overperformance  in Sales

sales club