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Martin Hasselbalch

Global VP Enterprise Sales


I am an experienced executive, leader and strategist

I have been in the software industry since the birth of the internet; I've had my own company and i've taken my career successfully from sales rep to the VP level in the corporate world. After 11 years tenure with SAP I decided to "go for" the startup scene and I have been there for the past 6 years helping various software start-ups and I currently working for Blackwood Seven to scale growth globally and meet over-exceed growth ambitions worldwide.  - I drive, expand and enable sustainable deep long lasting mutual beneficial business relations between BW7 and our great clients.

- Great ideas are great - execution matters - I do execution
- I get involved and take lead
- I am calm even when there is turbulence
- I am curious and I am always right even when I am wrong


Growth Scaling
Sales Management

Work experience

Jan 2019present

Global VP Enterprise Sales

Blackwood Seven

Responsible for global expansion and sales of Blackwood Seven AI Media Platform.   In my capacity I am responsible for the direct sales team- a team of senior account executives that are targeting global advertising enterprises worldwide. 2019 Saas growth target is €2M ARR.  Apart from my global revenue target I am also responsible for building our  inbound/outbound marketing team and tech-stack.  Currently in progress of setting op a global operations team under my temporary supervision until we have a head of operations in place. 

Apr 2018Dec 2018

VP Global Sales

Encode A/S

Responsible for global expansion and sales of Encode Marketing Operations platform.  Encode is a state of the art Marketing Operations platform assisting clients in streamlining all processes end2end involving marketing, sales, & procurement.

In my fairly short tenue I laid the rails for the new sales organisation, recruited three Senior Account Executives.  I also put in place the governance and setup around existing customers and finally recruited the sales operation team.

Sep 2016Sep 2018


Social Analytics platform.  Growth & scale sales globally.  In my capacity as co-CEO I was responsible for revenue growth globally, and for the development based in Copenhagen. is an analytics platform built for measuring the performance (ROI) on social media channels, such as Facebook.

Jan 2016Aug 2016

Office of the CEO - Global Strategic Initiatives (RVP Nordic and Benelux)

APTTUS Corporation

Leading APTTUS the category defining Q2C company growth ambitions  in EMEA North.

Managing 14M $ ACV budget

Hired 5 Global Account Managers

Personally closed deal worth 600k ACV in 4 months

Build 3.4M $ ACV pipeline

Unfortunately due to radical change in GTM strategy from c-level I and the entire GSI global team incl leadership was made abundant.

Jun 2015Dec 2015

Global Vice President Sales - Large Enterprises

Falcon Social

Vice President Sales, Large Enterprise Accounts at (6 months) 

Leading Falcon Socials ambitions to win the Social Media Cloud business with iconic brands & large enterprises

-  Ensuring sustainable mutual beneficial long term relationships with large enterprises

Strategic Wins: Large Cloud / SAAS deals: 

- Largest Automotive Company in the world (Belgium)

- Dominant Global Gaming Company (Germany)

- Iconic & global Fashion Company (France)

- Global hearing aid company (Denmark)

Jan 2014Jun 2015

Head of Sales, EMEA

Falcon Social

Head of Sales, EMEA at (1 year 5 months)

Spearheading hyper-growth and  scaling up Falcon Social CLOUD revenue in EMEA region

- Delivered a revenue growth of 447%  YoY 2013/2014

- Acquired hundreds of clients (SMB & LE segment)

- Build and scaled up a super productive sales engine across SDR's & SR's (from 15 HC's to 60 in 15 months)

Jan 2013Jan 2014

Vice President Sales, EMEA


Vice President, D&T-Technology Sales EMEA at (1 year 1 month)

EMEA Sales VP for 65M euro budget for SAPs Cloud enabling solutions and IT Management technologies.

2013: Achieved 94% sales performance

Feb 2009Dec 2012

Vice President Sales, EMEA


Vice President, D&T-ALM Software Sales, EMEA at SAP (3 years 11 months)

2009-2012: 4 years consecutively outperformed my Software Sales budgets

2009-2012: Quadrupled the revenue from € 20M->80M 

2009-2012: Hired 28 Account Executives (from 10 to 38 HC) and 3 Cluster Sales Leaders

Feb 2006Feb 2009

Director, Nordics


(3 years 1 month) Sales Leadership for SAP's Application Lifecycle 

2008: Achieved 127% sales performance, actual vs budget

2007: Achieved 214% sales performance, actual vs budget

2006: Achieved 125% sales performance, actual vs budget

Feb 2003Feb 2004

Senior Consultant


Senior Consultant at (1 year 1 month) SAP Implementations

Apr 2002Jan 2003

Head of Sales

Group Cursum ApS

Sales Responsible at Virtual eLearning) (10 months) Software 

In charge of  sales department 3 sales reps. 


Project Manager

Edutorium A/S
Project Manager at (1 year) Implementation projects
May 1997Mar 2001

Technical Consultant


Technical Consultant at (3 years 11 months) Technical Implementation Projects & Presales



Master Degree, Management of Technology

Copenhagen Business School

Information Technology


Bachelor Degree, in Economics

Copenhagen Business School

 Study of Economics

Honours & awards


Winners Circle (Sales Club)

Overperformance in Sales

sales club


Winners Circle (Sales Club)

Overperformance in Sales

sales club


Winners Circle (Sales Club)

Overperformance in Sales

sales club