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Martin Akopian

Digital Marketing Manager

Summary

I am able to create a system for any kind of business which would:

  • digitize online traffic
  • optimize  online marketing activities
  • automatize sales process

More than 500.000 € investment attracted during first 6 months of professional experience.

certified by Google

24/06/2017 - "The Online Marketing Fundamentals" certificate issued by Digital Garage of Google. Endorsed by IAB EUROPE.

The Digital Garage course consists of 23 modules covering wide range of subjects from marketing fundamentals search, email, social media, display, video, e-commerce, geo-targeting, and analytics.

Certified by HUBSpot academy

02/07/2017 - "Email Marketing" certificate issued by HubSpot Acadeby.

The bearer of this certificate is hereby deemed knowledgeable of using email marketing as a sustainable channel to close leads and delight customers. 

Skills

9
Marketing Automation

Development,implementation and management of marketing tunnels and funnels with the help of tools like ActiveCampaign, GetResponse 

8
Email Marketing

Welcome chains, autoresponders, Email campaigns management

8
Analytics

Online data collection methods, Extracting information from data via GoogleAnalytics and CRM system

8
Conversion Rate Management

“High conversion rate doesn’t always means high revenues” - own statement.

8
SEM / SEO

"Paid search  campaign today is not the thing every business needs in mature phase, but it's still starting point of any Digital Marketing campaign."  - own statement.

8
Project management

Development and management of projects with the help of tools like Wrike, Trello

7
SMM

Instagram, Facebook, VK, Twitter, YouTube, LinkedIn

7
Affiliate Marketing

Setting up referral projects to increase market penetration through websites and publics focused on target audience.

5
IT skills

Programming: html,  css
Traffic tracking: Google Analytics, CRM Analytics.

3
Design

Basic knowledge of Adobe Photoshop and Adobe Illustrator

Proffesional experience

06/2018present time

Product Marketing Manager

Betconstruct

Main responsibilities: 

- Marketing strategy development

- Client acquisition net development 

- Product development supervision 

- B2B marketing materials development

- UI/UX and graphic design elements development supervision

09/201704/2018

Digital Marketing Manager

NDigitec

Current responsibilities: 
- Plan and execute web, SEO/SEM, email and social media advertising campaigns.
- Analyze and evaluate end-to-end customer experience across multiple channels and customer touch points.
- Generate content idea, both written copy and concept, for company websites, social media 
channels, and advertising for digital and traditional marketing efforts.
- Execute multi-channel automated digital marketing campaigns.
- Collaborate with internal teams to create landing pages and optimize user experience.
- Maintain a strong online company voice through social media.
- Liaise with Sales and Operations teams to ensure brand consistency.

09/201607/2017

Digital Marketing Manager

Status Invest, Dortmund, Germany

Development, implementation and management of online campaigns of traffic creation, lead management and turning them into customers with the help of Marketing automation.

02/201409/2015

Product owner - Intern

Latte LTD, Yerevan, Armenia.

Procurement, Distribution channels management, Sales management of ready optic glasses in non-food supermarket chains.

Education

20102015

Bachelor of Science in Applied Mathematics and Informatics

RAU (Russian-Armenian University)
  • Title of Bachelor Thesis: Solving of Semi-Elliptic equations with method of Galerkin
  • Bachelor Thesis final grade: 95 out of 100

Additional qualification

Voluntary ENGAGEMENT

Social Engagement

20082010

DOTCOM (The Developing Online Tools for Community Outreach and Mobilizationn)

PH International
  • Cross cultural dialog between Armenia, USA and Azerbaijan
  • Studying use of Social Media for Social Change
  • Participation in the regional Social Media for Social Change, March 2010, Tbilisi, Georgia

Languages

  • English: excellent 
  • German: good (B1)
  • Russian: native speaker
  • Armenian: native speaker