Associate Director of New Media
Responsible for conceiving and executing strategic content and marketing direction for NCAA online products, including email marketing and search engine optimization/search engine marketing (SEO/SEM). Write and edit content for NCAA websites and Champion magazine. Act as executive producer for live video streaming and on-demand events. Collaborate with various internal and external groups to produce cohesive and integrated approach to enterprise-wide communication and marketing challenges. Manage and develop staff. Lead multifaceted, multistage projects and associated contracting staff.
- Developed strategic plan for NCAA websites.
- Introduced search engine marketing and search engine optimization.
- Created direct email campaign, NCAA News Direct, to inform nearly 35,000 weekly users of news and information impacting the NCAA.
- Increased unique visitors to the Association’s website, www.ncaa.org, by roughly 150 percent. Page views increased by roughly 116 percent and search engine referrals nearly doubled in the same time frame.
- Led redesign of the Association’s blog, the Double-A Zone, to better support the overall Association brand, resulting in a doubling of traffic in the first year.
- Conceived and led execution of a customizable, members-only website designed to give member institutions better access to news and information impacting their work.
- Managed strategic elimination and chronicling of online content from 35,000 pages to approximately 8,000. The reduction allowed for more accurate search results and freed server resources.
- Oversaw 67 percent increase in videoconference usage, significantly reducing staff travel and saving
- Association funds while increasing communication to key constituencies.
- Appeared on camera and acted as executive producer for several online videos, featuring NCAA news and interviews with high-profile celebrities, including Billie Jean King, Robin Roberts, Sage Steele and John Glenn.
- Acted as executive producer for a monthly interview show with former NCAA President Myles Brand.