Like it or not, every day people form impressions about you and your company, based on the way you present yourself. As an image and marketing consultant, Marlys Arnold's mission is to equip both companies and individuals with the tools they need to build a dynamic professional image.
Over the past decade, she has worked with people in all kinds of industries to help them project a more authentic, appropriate image, whether for themselves or their company. While her focus is on trade show marketing, she also continues to work with individuals on personal image, and companies on their corporate image (both physical and digital).
Marlys launched her image consulting business after spending three and a half years as a reporter for the Kansas City Star. Since then she has helped hundreds of men, women and students improve their personal or professional image, either in workshops or private consultations. "I believe that looking good directly relates to our attitudes about ourselves and our careers," she said. Marlys also received certification from the Conselle Institute of Image Management in 2003.
Combining her image expertise with real-world marketing experience, Marlys also teaches how to 'Maximize Your Trade Show Results'. She has not only been a trade show exhibitor, but has also organized several expos and events, including a self-improvement retreat for women. Her unique perspective of the trade show industry from many angles allows her to share new insights with both beginning and experienced exhibitors.
A member of Meeting Professionals International, Marlys has presented for numerous companies and organizations, including:
- dmg world media
- EXHIBITOR Show
- Meeting Professionals International - Professional Education Conference
- Meeting Professionals International - Kansas City Chapter
- International Association of Exhibition Management (now IAEE)
- Home Builders Association of Kansas City
- Business Marketing Association - Houston Chapter
Marlys has been featured in both radio and television interviews, as well as included in publications from Kansas City to Australia. She writes two monthly tips e-zines, TradeShowTips Online and ImageTips Online, and is the host of the Trade Show Insights podcast. In 2002, she authored her first book, Build a Better Trade Show Image, which has also been translated into Chinese. Her second book, Pack Your Bags!, debuted in June 2006 as an interactive book on CD-ROM.