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All-round digital professional with 10 years experience in new media. Knowledge of project management, social media, web analytics, content strategy and online marketing. Strong ability to develop and realize cross-media concepts. Creative, pro-active, straightforward, result driven, hands-on, energetic and a problem solver.

Work experience

Aug 2013Jan 2015

Product Owner


As a part of the Scrum Team responsible for maximizing the value of the product.
>> Managing Product Backlog (keeping it clear and transparent, refining, ordering product backlog items).
>> Forecasting, monitoring, optimization of the sprint process.
>> Defining Epics, writing User Stories.
>> Representation of mainly internal Stakeholders; communication, inventory of product requirements.
>> Main project in 2014: the new AVROTROS portal.

Feb 2010Jan 2015

Project Manager


Coordination, planning, implementation and monitoring of several online projects. Translating concepts into content, creating cross-media strategies, analysis of results. Collaboration with marketing, radio, tv and external partners. 

Main Projects:

>> Websites, Second Screen applications, mobile apps for radio and television programs like Maestro, Wie is de Mol? Junior, RadioRing, Effe Ekdom, Join the Beat, Strictly Come Dancing, Roodshow, De Nieuwe Rembrandt, Lola zoekt Brood and AVRO Kunst.

>> Social Media: Development of strategies for successful social media campaigns. Definition of objectives, target groups, branding and tone of voice. Analysis of online trends and performance with Facebook Insights, Coosto and Google Analytics; identification of opportunities. Internal advice and facilitation for corporate channels as well as program specific channels. Coordination of social media content; SEO optimized text and photo templates.

>> Analytics: Insight in the online performance of interactive media projects. Monitoring traffic and reach. Annual/Quarterly/Monthly Reports in order to identify business opportunities. Created Interaction Ratio dashboard for analysis of social media KPI’s.

Sep 2008Feb 2010

Marketing Manager


Marketing and communications for Cultura (digital channel about arts and culture). Project management with both internal and external partners (e.g. Uitmarkt 2009, Het Vierkante Ei). Creation of a cross-media marketing strategy. Increase online visibility - using social media and online marketing. Analysis of reach in terms of audience, trends, digital television penetration and online statistics.

Jan 2007Aug 2008

Senior Account Manager


Senior Account Manager of local and international Key Accounts. Advising clients to develop the right online advertising strategy; media plans and solutions to creative and technical problems. Responsible for estimating costs and monitoring results and revenues. Part of Client team; coordinating role towards Account Executive and Publisher Executive.

Jun 2005Aug 2008

Communications Manager


Communications Manager for TradeDoubler Netherlands. Planning, directing, and implementing of Dutch marketing and communications activities. Responsible for communicating a consistent message across all media (including website and newsletters) to the target audiences of TradeDoubler Netherlands. In charge of the local marketing & communication plans, strategy and marketing budget.


Jan 1996Jul 2002

Bachelor Communications

Ichthus Hogeschool Rotterdam


New Media strategy
Web Analytics
Content Marketing
Social Media
Online Marketing