Coordination, planning, implementation and monitoring of several online projects. Translating concepts into content, creating cross-media strategies, analysis of results. Collaboration with marketing, radio, tv and external partners.
>> Websites, Second Screen applications, mobile apps for radio and television programs like Maestro, Wie is de Mol? Junior, RadioRing, Effe Ekdom, Join the Beat, Strictly Come Dancing, Roodshow, De Nieuwe Rembrandt, Lola zoekt Brood and AVRO Kunst.
>> Social Media: Development of strategies for successful social media campaigns. Definition of objectives, target groups, branding and tone of voice. Analysis of online trends and performance with Facebook Insights, Coosto and Google Analytics; identification of opportunities. Internal advice and facilitation for corporate channels as well as program specific channels. Coordination of social media content; SEO optimized text and photo templates.
>> Analytics: Insight in the online performance of interactive media projects. Monitoring traffic and reach. Annual/Quarterly/Monthly Reports in order to identify business opportunities. Created Interaction Ratio dashboard for analysis of social media KPI’s.