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Responsible for the creation of the AMP brand identity and marketing leadership during the company's growth from $5M to a $30M automotive products manufacturer. Established the business case and marketing strategies for new products. Developed the brand strategy, visual identity, naming conventions and product styling. Executed a nationwide authorized dealer program, establishing a network of U.S. and international distributors and dealers. Directed in-house and outside agencies in advertising, website design, content management, SEO and social media initiatives. Responsible for the development of all marketing communications including advertising media planning, creative direction for social media, web, print, catalogs, retail packaging and point-of-purchase displays. Supervised tradeshow exhibit design, fabrication, coordination and installation. Directed PR campaigns, media relations, product placement, sponsorships and project vehicle design while also serving as company spokesperson.
Lincoln, Ford Motor CompanyResponsible for brand identity, communications strategy and visual style for national advertising, catalogs, auto shows, and dealership environments.
"I had the pleasure of working with Mark Wronski for 15 years during the company's growth from a $ 5M bicycle manufacturer to a $ 26M automotive accessories manufacturer.
Mark was indispensable as Director of Marketing with his innovative marketing initiatives that were always focused on ROI, increasing sales, revenue and profits that helped grow the company to the highest level of recognition in the automotive industry. Mark lives and breathes marketing and branding and he will be an asset to any company." –Helena Tummers, CFO, AMP Research
"Mark Wronski is a stand out creative talent. Over the past 12 years, I’ve had the privilege of working with him on several key branding projects for E3 Spark Plugs. He not only created the E3 name and logo but also the foundation of the brand that has been instrumental in our success as a company today. I am particularly impressed by his ability to challenge the status quo with strategic insight and innovative design solutions. Mark’s creative thinking, expertise and can-do attitude make him an absolute pleasure to work with and a valuable contributor to any team." –Todd Arey, CEO, E3 Spark Plugs
"Mark has a rare combination of strengths. He is genuinely strategic, possessing a holistic view of business and marketing (based on many years of experience), while being keenly creative, with sophisticated sensibilities. He is articulate, professional, and always passionate about his work. He would be an asset to any marketing organization." –President/Chief Creative Officer, TBWA/Designory
Branding, Corporate Identity, Creative Direction, Design, Design Management, Marketing, Product Development, Project Management, Strategy & Planning, Brand Guidelines, Brand Management, Photo Art Direction, Retail Branding, Interactive, Packaging Design, Design Systems, Brand Launches, Brand Rejuvenation, Naming, Digital Marketing, Mobile, Web Strategy, Marketing Communications